Eric Martin is a renowned programmer and producer, who can trace the beginning of his recording career to when he was a programmer for Zomba/Jive Records — but he first came to fame as a a founding member of 90s house music act Technotronic, with whom he co-wrote their smash hit single “Pump Up The Jam,” a single that sold more than 14 million copies worldwide. Interestingly, Martin has been incredibly busy over the years –as a producer and songwriter, he’s credited with writing and producing with a diverse array of artists including Maxi Priest, Capleton and Jeff Beck, and under his hip-hop recording project Me-One, Martin has collaborated with the likes of GURU and The Roots.
Martin’s latest single “Be” is a slickly producer, club-banger that’s clearly indebted to early 90s house music as Martin’s production pairs stuttering drum programming, undulating synths, an enormous drop, various electronic bleeps and bloops with London-based R&B vocalist Lifford‘s soulful crooning. And much like the period it’s clearly influenced by, the song possesses a simple but powerful message — that throughout your life you’ll have people telling you who you should be and what you should be doing with yourself; but that you have to be you, no mater what the cost.
