Bobby Oroza is a Helsinki, Finland-born and-based, Bolivian-Finnish singer/songwriter, producer and percussionist, who was raised by a family of musicians and artists. And as a result, a young Oroza was exposed to a wide range of music. Family parties and get togethers frequently featured his Bolivian-born grandfather playing Latin and Cuban classics on his guitar or his parents playing album from their eclectic and diverse record collection, a collection that included early jazz and blues, Motown, gospel, doo-wop, soul, as well as Brazilian, African, North American and South American folk, and Nuyroican salsa, all of which influenced the music he began writing and working on.
Before completing high school, Oroza decided that he needed to experience and soak up the rhythmic source that inspired him the most, so he would up traveling to Santiago de Cuba, where he intensively studied percussion and singing. Since returning to Finland, the Bolivian-Finnish singer/songwriter, producer and percussionist has been busy producing, recording and performing music to make a living. He eventually teamed with Timmion Records’ house band/production duo Jukka Sarapää and Sami Kantelinen, best known as Cold Diamond & Mink, along with guitarist/composer Seppo Salmi, who have helped achieve his artistic vision — smokey, late night, lo-fi soul paired with Oroza’s plaintive tenor crooning over the mix.
Now, as you may recall, the Bolivian-Finnish singer/songwriter’s full-length debut This Love is slated for a May 3, 2019 release through Big Crown Records, and from slow-burning and ethereal album single “Deja Vu,” Oroza specializes in deeply anachronistic singer/songwriter soul with that particular track sounding as though it could have been released sometime between 1971 and 1974. Interestingly, the album’s latest single is the shimmering and mid-tempo “Your Love Is Too Cold.” Centered around Oroza’s ethereal and plaintive vocals, jangling and shimmering guitars, soaring organs, a punchily delivered hook, punctuated with oohs and ahhhs, and a propulsive rhythm section, the album’s latest track sounds indebted to classic Motown era soul — all while being a bitter tell off, in which the song’s narrator describes finally seeing their lover as indifferent, careless and abusive, and then gathering the strength and confidence to finally leave.
Directed by Bobby Oroza, the recently released video stars Oroza as a washed up karaoke singer in a tiny, sparsely attended bar singing and bopping around while the staff and the one or two drunks in the bar dance with him. The video ends with everything returning to normal — everyone being bored and wishing they were someplace else.