New Video: JOVM Mainstay MUNYA Releases a Gorgeous and Dreamy Visual for Shimmering “Pour Toi”

During the course of 2018 and 2019, I’ve managed to write quite a bit about Québec-born and-based multi-instrumentalist, singer/songwriter and producer Josie Boivin, the creative mastermind behind the critically applauded recording project and JOVM mainstay act MUNYA.

When Boivin was asked to play at 2017’s Pop Montreal, she had only written one song. Ironically, at the time, Boivin never intended to pursue music full-time; but after playing at the festival, she quickly realized that music was what she was meant to do. So, Boivin quit her day job, moved in with her sister and turned their kitchen into a home recording studio, where she wrote every day. Those recordings would become part of an EP trilogy with each individual EP named after a significant place in Boivin’s life: Her debut North Hatley EP derived its name from one of Boivin’s favorite little Québecois villages. Her second EP, the critically applauded Delmano EP derived its name from Williamsburg, Brooklyn-based bar Hotel Delmano. The third and final EP of the trilogy, Blue Pine derived its name from the Blue Pine Mountains in David Lynch’s Twin Peaks.

Since the release of her EP trilogy, the Québecois JOVM mainstay has released a string of singles, including her latest single “Pour Toi.” Featuring glistening synth arpeggios, shimmering guitar, sinuous bass, skittering yet thumping beats paired with Boivin’s gentle and sensual cooing, the Washed Out-like “Pour Toi” is centered around an aching and unfulfilled longing: The song as Boivin explains is about speaking to a loved one from a distance.

Co-directed by MUNYA and Josh Aldecoa, the recently released, gorgeously shot and surreal dream of a video for “Pour Toi” was shot in Williamsburg, a beautiful, sun-filled apartment and elsewhere. We see the acclaimed Québecois artist chatting on an old red dial tone phone in a variety of places , which manages to emphasize the longing at the center of the song.