New Video: JOVM Mainstays Black Pumas Release an Intimate and Gorgeously Shot Visual for “Colors”

Over the course of this past year, I’ve spilled quite a bit of virtual ink covering the Grammy Award-nominated Austin, TX-based soul act, Black Pumas. And as you may recall, the JOVM mainstays released their self-titled, full-length debut earlier this year, and since its release the had has rapidly built up a national profile and following through a relentless touring schedule that has included three separate New York stops this year:   The Knitting Factory, back in May; Mercury Lounge, back in July; and Brooklyn Bowl in September.

Album single “Colors” exploded nationally when a live version of the song amassed over 4 million YouTube views — and since then, the song has become the most added song to Adult Album Alternative (AAA) radio. None of that should be surprising as the song is a decidedly old school singer/songwriter soul-inspired track centered around a looping 12 bar blues guitar line, twinkling Rhodes, some gospel-like backing vocals and Burton’s incredibly soulful and expressive vocals, which manage to express hurt, yearning, pride and awe simultaneously. As Burton, Quesada and company explained to The Fader by email, “‘Colors’ was written while the sun was going down on a rooftop in New Mexico. Finding inspiration in the multicolored hues of the night sky. The song is a message of togetherness, but there’s awareness of mortality mixed in . . .”

Directed by Kristian Mercado, the recently released video for “Colors” is an intimate and profoundly empathetic look at a young and very beautiful Black family — mother, father and son — who hit hard times, and wind up homeless. It’s a heartbreaking and seemingly lived-in display of how easily and quickly one family can lose everything for no fault of their own but the main takeaway from the video is that while they’ve lost material things  and are struggling to survive, they have each other, their essential decency and their humanity.

The band is currently on a European tour but they’ll return to the States to close out the year. They return to Europe to open 2020. Check out the tour dates below. If they’re in your town, catch them.

TOUR DATES:
11/23 – Dublin, IE – The Grand Social (SOLD OUT)
11/30 – Paper Tiger – San Antonio, TX
12/14 – Lightning 100 Festivus – Nashville, TN
1/10 – The Kessler Theater – Dallas, TX
1/31 – White Oak Music Hall – Houston, TX
2/5 – Dublin, IE – The Academy
2/6 – Manchester, UK – Manchester Academy 3
2/7 – London, UK – Islington Assembly Hall
2/8 – Paris, FR – Alhambra
2/10 – Amsterdam, NL – Paradiso
2/11 – Groningen, NL – De Oosterport
2/12 – Eindhoven, NL – Effenaar
2/14 – Antwerp, BE – Trix
2/15 – Heidelberg, DE – Karlstorbahnoff
2/16 – Cologne, DE – Gloria-Theater
2/18 – Hamburg, DE – Uebel & Gefahrlich
2/19 – Berlin, DE – Metropol
2/21 – Vienna, AU – Grelle Forelle
2/22 – Zurich, CH – Mascotte
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