New Video: JOVM Mainstays High Waisted Return with a Mischievous and Brightly Colored Visual for Achingly Vulnerable “Modern Love”

Founded back in 2014 by co-founder  Jessica Louise Dye (vocals, guitar) and Jono Bernstein (drums),  New York-based JOVM mainstays High Waisted have received attention across the blogosphere and elsewhere for a sound that draws from surf rock, garage rock, dream pop, Riot Grrl punk and punk rock, for a high-energy live show and their popular DIY concert showcase/booze cruise High Waisted at Sea.

The band’s Bryan Pugh-produced full-length debut On Ludlow further cemented their reputation for scuzzy, party ’til you drop rock — but just under the surface, the material revealed vulnerability and ache.  The JOVM mainstays spent most of 2016 and 2017 on a relentless tour schedule across the country opening for the likes of Brazilian Girls, Shannon and the Clams, Titus Andronicus, The Donkeys, Har Mar Superstar, JOVM mainstays The Coathangers, Jessica Hernandez, La Sera, Diarrhea Planet and La Luz, as well Riot Fest in both Chicago and Denver.

The JOVM mainstays have received praise from the likes of Consequence of Sound, NoiseyPaste, NME, who named them a “Buzz Band to Watch”  GQ, who declared them “The Ultimate Party Band” and they were named one of the buzziest bands of SXSW in 2018 and 2019 — all of which have helped to firmly cement their long-held reputation for being a non-stop party machine, while going through a series of lineup changes.

Since the release of On Ludlow, the the band contributed “Firebomb,” a scuzzy, ass-kicking, power chord-driven Lita Ford and Motley Crüe-like single to a split single with The Coax, which they supported with further relentless touring with Hundred Hounds, Beechwood and others.

Despite being badly injured in a car accident while biking in NYC last summer, Dye, Bernstein and company have remaining rather busy: they appeared in a NYLON feature, contributed to a Record Store Day release compilation with Bikini Kill, Lenny Kaye, and Atmosphere, wrote a song for NPR’s More Perfect and were featured on their podcast, played a headline show at Las Vegas’ Hard Rock Hotel and wrapped up their successful  High Waisted at Sea booze cruise and showcase, released four music videos on Left Bank Magazine  — and completed work on their highly anticipated sophomore album Sick of Saying Sorry.

Slated for a May 22, 2020 release, the JOVM mainstay’s sophomore album continues their ongoing collaboration with Tad Kubler — and thematically, the album focuses on finding hope in hopeless situations and having the strength to get up after being knocked down and having the world scream at you to stay down. Now, as you may recall, earlier this month, I wrote about album opener “Boys Can’t Dance,” a rousing, party anthem centered around a plucky, heart-on-your-sleeve earnestness while further establishing the sound that has won them attention across the blogosphere and elsewhere: a seamless hook-driven mix of surf rock, Riot Grrl punk, dream pop, garage rock and 60s pop.

“Modern Love” Sick of Saying Sorry‘s latest single features a surf pop-like arrangement of shimmering and reverb-drenched guitars, a strutting bass line and propulsive drumming   — and while continuing in a similar sonic vein as its immediate predecessor, the song may arguably be one of the most achingly vulnerable and tender songs in their growing catalog. Much like all love songs, “Modern Love” is centered around longing that familiar desperate longing for that object of affection but with the recognition that love in any and all forms is a sort of surrender to something other than yourself. But there’s an underlying irony to the song: love ain’t easy, because it’s full of contradictions and often makes very little sense. And as a result, you have to figure out a way to be protect yourself while figuring out how to remaining vulnerable and true to yourself.

Directed by Jenni Lang and Logan Seaman, the recently released video for “Modern Love” is a mischievous mix of live action and brightly colored and lysergic animation and imagery as we follow the band’s Jessica Louise Dye through a fantastic adventure. “Jenni found a quote that says ‘to love is to destroy and to be loved is to be destroyed.’ That really inspired us to write a story about love and power. Jess would be the heroine in the story, not only because she looks badass on the stage, but because she represents many modern women. As her character lives a happy and love-filled life, she encounters situations where she needs to step out of her comfort zone in order to protect her love. It’s a metaphor for modern love. You can’t just live happily ever after like in the movies. There are moments in which we struggle. It’s a journey of learning to be yourself, and most importantly to be brave.”

 

 

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