New Video: Mike Edel Releases a Hook-Driven and Joyous Single

Mike Edel is a Linden, Alberta, Canada-born singer/songwriter and guitarist, who currently splits his time between Seattle, WA and Victoria, British Columbia, Canada. Since  2008, Edel has released two EP’s 2008’s , 2008’s Hide from the Seasons and 2012’s The Country Where I Came From and three full-length albums 2011’s The Last of Our Mountains, 2015’s India, Seattle and last year’s Chris Walla-produced THRESHOLDS.

Now, as you may recall, THRESHOLDS was a decided change in sonic direction for the Canadian-born signer songwriter and guitarist.  Shortly before he went went into the studio, he adopted a “consistency-is-boring” mantra, which helped him transform his sound and songwriting approach towards hook driven rock anthems centered around earnest songwriting.

Co-written by Edel and Parker Bossley, Edel’s latest single  “Hello Universe” is a decidedly upbeat and optimistic anthem centered around boom bap beats, atmospheric synths, shimmering guitar, Edel’s plaintive vocals and a rousing, arena rock friendly hook. While continuing a run of hook-driven rock paired with earnest songwriting, “Hello Universe” focuses on finding life’s joys.

The recently released video for “Hello Universe” was shot in Morocco and follows Edel, accompanied with an old school boom box, as he traveled through the North African country. And while giving the viewer a small glimpse into Moroccan life, the video reminds us all that although we all may have different cultures, languages and even different religions, we can all bond over simple yet profound things —  a smile from a kind face when you’re a stranger in a foreign land, a favorite song blasted on a boom box and so on.

“Somehow, Jordan Clarke and I ended up shooting the best music video we’ve ever made in Morocco – a single day before all the borders shut down due to the pandemic,” Edel says in press notes. “We were chased by a snake charmer for filming, but the people we met during the shoot loved the boombox. We almost didn’t make it home!”

Advertisements