New Video: Montreal’s Reno McCarthy Releases a Feverish Visual for Slickly Produced New Bop “For A Moment”

With the release of his full-length debut, 2019’s CounterglowMontreal-based singer/songwriter and pop artist Reno McCarthy quickly received attention for his remarkably self-assured songwriting. The Montreal-based artist also received praise for his debonair stage presence — and for having a backing band that plays a groove-heavy live set.

Following the loss of his father last year, McCarthy wound up writing and recording a moving and deeply moving EP, Angels Watching Us Down, which found the Montreal-based artist crafting much more stripped down and strikingly sensitive material. Since the release of the EP, McCarthy has been busy writing and recording a string of standalone singles including the introspective yet upbeat “Sundown.”

Released earlier this year, “Sundown” was centered around an expansive song structure featuring twinkling synths, glistening guitars, McCarthy’s plaintive vocals, a soaring hook and a brooding bridge; but more importantly, the song managed to reveal an artist with an unerring ability to craft songs drawing from lived-in, personal experience: Lyrically, the song touches upon infatuation and obsession in a way that should feel familiar to anyone who has been — or felt — unrequited love/lust/desire.

McCarthy’s latest single, the Jesse Mac Cormack co-produced “For A Moment” is a slick, hook-driven confection centered around thumping beats, glistening synth arpeggios, a driving yet funky bass line, dub-like tape echo and reverb paired with the Canadian artist’s plaintive achingly plaintive vocals. While sonically recalling JOVM mainstay St. Lucia and 80s synth pop, the song lyrically deals with hesitation and decisiveness, capturing the push and pull of a complicated and uncertain romantic relationship.

“For A Moment” will appear on the Canadian artist’s soon-to-be released album, RUN UP RIVER, slated for an October 29, 2021 release.

Edited by Reno McCarthy and Charles-David Dubé, the recently released video for “For a Moment” is a frenetic fever dream that follows McCarthy brooding in an abandoned, post apocalyptic-like downtown area, driving around in a gorgeous, classic Mustang and being chased, as well as McCarthy trying to maneuver through a wild party. In some way, the video suggests that all of this may very well be in his own head.