Earlier this week, I wrote about the Los Angeles-based collective NVDES, an act that I’ve written a bit about over the past 12-18 months or so. And if you may recall, with the release of 2016’s Life With Lobsters, an album consisting of glitchy, summery indie dance pop, the collective fronted by founding member and primary songwriter Josh Ocean received over 10 million streams across all digital platforms, landed on Spotify’s Global Viral Chart, and as a result of rapidly growing buzz, the project’s 2016 effort received praise from The Fader, Nylon and others.
You’ll also remember that I’ve written about the first two singles off NVDES’ recently released La NVDITÉ EP, the breakneck Sound of Silver-era LCD Soundsystem-like “Turning Heads” and the breezy, yet anthemic “Dancer From New York,” and of course, as a blogger, who has run this site for the past seven years, I can tell you that the blogosphere forces artists to strike while the iron is red hot and while the buzz surrounding them is at its apex. And to celebrate the release of the EP, Ocean and company released La NVDITÉ EP’s latest single, the glitchy and angular “Sugar,” a track that continues along the lines of its predecessors thanks to a breezy yet anthemic vibe but interestingly enough, through the batch of singles they’ve released off the EP, the act have revealed themselves to specialize in off-kilter, global-spanning and genre-smashing yet danceable pop reminiscent of Gorillaz.
Directed by Jenna Josepher and Guilia Marisco, the recently released for “Sugar” manages to smash the two artists’ unique and varying aesthetics in a way that’s mischievous and disturbing.
.
