Earlier this year, I wrote about the Los Angeles, CA-based experimental pop Hour Of The Time Majesty Twelve (HOTT MT) — and you may recall that the duo, which is currently comprised of Spooki Tavi (guitar, vocals) and Ashi Dala (bass, vocals) have a developed a reputation for their former collaborative warehouse-based art space Non Plus Ultra, for crafting shimmering, psychedelic-leaning experimental pop, and for ambitious collaborations with The Flaming Lips, Ariel Pink, Erykah Badu and Ke$ha. Adding to a growing profile. the duo have opened for The Flaming Lips, Bat for Lashes, and Galaxie 500.
The duo’s sophomore full-length effort AU (Alternate Universe) is slated for a May 2017 release through the duo’s Mutation Records, and the album’s previous single “A Night in China Town” was a moody and dreamy song featuring shimmering synths, tinny and distorted Casio-like beats and angular guitar chords paired with a soaring hook while Spooki Tavi’s ethereal vocals floated over the mix. And while drawing from 60s psych pop and bubblegum pop and classic shoegazer rock, the song manages to also be reminiscent of Washington D.C.’s The Galaxy Electric but with a chillier air. AU (Alternate Universe)‘s latest single “Tranceforming,” continues on a similar vein as its preceding single as you’ll hear a song that clearly draws from 60s psych pop and bubblegum pop — thanks in part to the use of what sounds like vintage, analog synths; but unlike the previous single, “Tranceforming” possesses a plaintive and visceral yearning, proving to be a subtle shading on a particular series of emotions.
Directed by the band’s Spooki Tavi, the recently released music video for “Tranceforming” builds upon a picture within a picture motif, as part of the video consists of its protagonist shoving a videocassette into the VCR — and the video is full of appropriately sugary and psychedelic imagery that at points features our very three dimensional protagonist in a 2 dimensional world. Pulling back to it’s viewer, the same protagonist is in a mind-altering trance.