New Video: Up-and-Coming Swedish Psych Rock Act Phogg Releases a Surreal and Post Apocalyptic Visual for “Three Shirts”

With the release of last year’s full-length debut Slices, the Stockholm, Sweden-based indie act Phogg quickly emerged into the Swedish psych rock scene with a sound that’s been compared to the likes of Ariel Pink and Unknown Mortal Orchestra — and as a result. they’ve received airplay on Sweden’s P3, and praise from the likes of HYMN, Nordik Simit and Born Music Online among others.

Building upon a growing national profile, the up-and-coming Swedish psych rock act’s sophomore album Mofeto: Mashine Adamkosh is slated for a fall release through Ouyee Bayou Records. Mofeto: Mashine Adamkosh‘s trippy, first single “Three Shirts” is centered around a motorik groove reminiscent of Join the Dots-era TOY, Evil Heat-era Primal Scream and Flamingods‘ forthcoming Levitation paired with jangling guitars, blasts of shimmering synths, a rousingly anthemic hook and some blazing guitar solos. Interestingly, the recently released video for “Three Shirts” is a surrealistic romp that owes a debt to 60s and 70s promotional videos, as it features the members the band in a post-apocalyptic quarry. It begins with the lead singer, showing up to an old computer with a cup of coffee, as though he’s going to work. We see the other bandmates riding around on motorcycles; at points his bandmates interrupt the frame or do some other odd thing to disrupt the goings on. There’s no rhyme or reason for anything — and yet it’s trippy and pretty hilarious.