Earlier this week, I wrote about Sammy Jay, who’s a Southern Wales-born Los Angeles-based, Mercury Prize-nominated electronic music producer, best known as SJae (pronounced Ess Jay). Now, as you may recall, the Welsh-born producer is a graduate of the BRIT School and upon graduation, Def Jam Records gave her first professional production gig on Terri Walker‘s Untitled album. Since then, the Welsh-born, Los Angeles-based electronic music producer has become of the first female music producers from the UK to have been hailed Stateside as one of the best in the best in the business by many of her peers, including some of the world’s superstar producers; in fact, during the course of her 20 year career, she has collaborated with the likes of The Roots, Ricki-Lee, Booty Luv, Terri Walker, Mis-teeq, Mark Morrison, The Pussycat Dolls, EXO, Rod Stewart and others. She has composed music for a number of TV shows, including MTV’s Ridiculous, FOX’s Lethal Weapon and Netflix’s After Party starring KYLE and French Montana, and she has had had her own material appear on Fox’s Empire, CBS’ Flashpoint and others, as well in promos for FOX Sports, the NBA and Reelz TV. She is also currently the executive producer for Howling Music, Nashville working on music for the global ad campaigns for Hyundai and Ford. And before I forget, she also has produced logo music for a number of top radio stations including RTL, Bayern 3 and 94.7FMThe Wave.
Throughout her career, Sammy Jay has been an ardent proponent and prominent representative for women producers. Interestingly, her debut EP FIRST is slated for a March 22, 2019 release and the EP is intended as the beginning of a series of EPs that will feature collaborations with acclaimed songwriters, producers and EDM artists — with FIRST featuring guest spots from Raphael Saadiq, Sam Sparro and Dria Thornton. “The purpose of my project is to show woman can produce records, create more content and more visibility for us, so we can encourage other women to enter into the field,” Sammy Jay says of her EP series. “There are very few female record producers out there; in fact , I just gave an interview for a USC study funded by Spotify about why there are so few female producers in the industry. I believe we are haven’t been encouraged to be technical within the creative industry. The assumption is that women exist only as performers, singers and songwriters, the introduction of a women who produces music, ‘makes beats’ etc is met with surprise and a sometimes not so subtle air of disbelief, followed by much questioning on tech – ‘What software do you use?’ “Do you really know how to mix a really fat kick drum?’ etc.”
She continues, “I believe that if you don’t see yourself represented out there in the public media, you internalize the idea that you don’t belong there, or that there is no opportunity for you in that arena. I want to change that.”
“The Avenue,” the EP’s first single was built around a soulful guest spot from Sam Sparro and a slick, 80s synth funk-inspired production centered around a sinuous bass line, shimmering synths, thumping beats and a razor sharp hook. And while sonically, indebted to “Ain’t Nobody” and I Feel For You-era Chaka Khan and Quiet Storm-era soul, the song manages to feel like a subtly contemporary and self-assured take on a familiar and beloved sound. “All I Think About” the EP’s second and latest single is a sensual, 90s house music-inspired track centered around a slick production featuring lush layers of shimmering and arpeggiated synths, tweeter and woofer rocking beats, a sinuous hook and vocals by the imitable Raphael Saadiq. And while club friendly, SJae’s latest track reveals an incredibly dexterous producer, who can effortlessly bounce back and forth between several different genres with a self-assured touch.