Tag: Ellevator Easy

New Video: Ellevator Shares a Hook-Driven and Incisive Look at Social Media and Presentation

Hamilton, Ontario-based indie rock outfit Ellevator — Nabi Sue Bersche (vocals), Tyler Bersche (guitar) and Elliott Gwynne (bass, synths) — have received attention nationally and across the blogosphere for a sound and approach that draws equally from late-aughts guitar music, post-rock, U2Peter GabrielKate BushFeistSpoon and Death Cab for Cutie paired with lean, razor sharp hooks and Bersche’s earnest, pop star-like vocals. Thematically their work touches upon power, love and loss from lived-in, personal reflections and experiences. 

Their self-titled EP amassed over a million streams across all of the digital streaming platforms. Adding to a growing profile, the members of Ellevator toured across North America with Our Lady PeaceMatthew GoodBANNERS, Cold War Kids, JOVM mainstay Rich AucoinDear RougeBishop BriggsArkells and Amber Run

Ellevator’s long-awaited, full-length debut, the Chris Walla-produced The Words You Spoke Still Move Me officially dropped today. The 12-song album sees the Canadian outfit documenting universal experiences like existential longing, romantic power struggles and the never-ending work of true self-discovery with the deeply personal and highly specific — notably, Nabi Sue Bersche’s experiences entering into and leaving a religious cult.

In the lead-up to the album’s release, I’ve written about three of TWYSSMM‘s
singles”

Easy,” a song that revealed a band boldly making a decided step forward in their sound and approach while seeing them embrace the fact that they’re a rock band: Earnest and lived-in lyrics are paired with enormous hooks, raw and passionate performances, deliberate craftsmanship and slick studio polish.

“Easy” may arguably be one of the most deeply personal songs on the album, with the song drawing directly and intimately from Nabi Sue Bersche’s life: For a period of her life, Nabi Sue Bersche was a member of a religious cult, and the song is a rumination on the good and evil things we are raised to believe without question. “I was raised in the world of charismatic Christianity – an offshoot of Pentecostalism,” Ellevator’s frontwoman explained. “God was magic and prophetic ecstasies happened every Sunday. As a child, I spoke in tongues and prayed until my body swayed with a gentle force like wind knocking me backward. A deep and abiding love of the natural world took hold of me. I witnessed firsthand the wild power of music – how it could uplift, ensnare, console, inspire.

“When I was 17 I moved to the other side of the world and joined what would most accurately be described as a cult. I prayed for strangers I met in parking lots. I shut my eyes and read the dappled light between my lashes like tea leaves that could divine the future. Vulnerability was a badge in that community so I learned to overshare. Teachings were given in the language of freedom while the stiff hand of purity reduced my body to a shameful temptation. Growing up like that gave me a love of music, a nose for bullshit, and a lot to unravel. This song is about the good and evil things we are raised to believe. I was held captive by an ideology that severely limited my life and my perspective of the world around me. It’s a process I’m still in the middle of, this work of extraction.”

TWYSSMM‘s second single was the 80s rock/pop-like anthem “Sacred Heart,” which featured an expansive arrangement centered around slashing power chords, twinkling keys and Nabi Sue Bersche’s yearning vocals. While sonically recalling John Mellencamp‘s early-to-mid 80s output, Rod Stewart’s “Young Turks” and Stevie Nicks, “Sacred Heart” details swooning and urgent, young love in its guilelessness, passion, fearlessness and neurotic self-consciousness.

“This one’s a love song about how intimacy and deep knowing can make it feel like there’s nothing left to discover, and choosing to push on anyway in search of new depths, “Ellevator’s Nabi Sue Bersche explained. “Ty [Tyler Bersche] (guitar) and I got married on a cold spring morning when I was 22 and he was 19. There wasn’t much chance to sell each other on our own myths, to be the mysterious stranger from outta town: we wrote our origin story together. Learning to love each other better has been a strange journey and the great gift of my life.”

Party Trick,” TWYSSMM‘s third single was a slow-burning and atmospheric ballad that accurately captures the insecurity, anxiety and flightiness of a young person still figuring out who they are and what they are: They seemingly adopt and discard identities, interests and beliefs until they stumble onto something that maybe suits them. While drawing from deeply personal experience, the song is rooted into something incredibly universal — something we’ve all done at some point or another in our lives.

“A friend said to me that being in a band means never growing up,” Ellevator’s frontwoman says in press notes. “It’s easy to feel like Peter Pan on tour, all the trappings of adulthood a hundred truck stops and a thousand miles in the rearview. I started writing this song to my teenage self: a flighty, insecure kid posturing confidence. I’d jump around to all the different cliques like a self-styled Ferris Bueller, leaving just before friendships could settle in. Being on the road brought out those same old tendencies: keep it all on the level, don’t go too deep. Driving down the highway, floating through the hall/Everything is different, nothing’s changed at all.”

“STAR,” TWYSSMM‘s fourth and latest single continues a remarkable run of enormous, hook-driven anthems featuring twinkling keys, propulsive drumming, shimmering and angular guitar lines and a sinuous bass line paired with Nabi Sue Bersche’s plaintive vocals. Sonically “STAR” — to my ears, at least — is a slick synthesis of Stevie Nicks, U2 and Death Cab for Cutie while rooted in a both personal and universal experience: Our tendency to play dress up and attempt to put on our best airs for the outside world — especially through the lens of social media.

“There are so many ways to disguise ourselves I don’t think we even notice we’re dressing up anymore,” the Canadian outfit’s frontperson explains. “Good art has a human point of view, which is to say it’s nuanced, complicated. It often doesn’t have a clear agenda that’s easily distilled, packaged, and sold. Flattening that perspective into something that fits neatly between the clean lines of social media has been difficult for me. Learning how to do it has changed the way I see the world, brought out ugly instincts, and magnified my vanity and insecurity. The wildest part is that this sort of curation and performance is no longer reserved for people like me: artists who pay people lots of money to convince you to listen to our music. Any fourteen-year-old on TikTok has given at least as much careful attention to their brand as I have. But the neurochemical trick these platforms play is just the latest version of a very old phenomenon. We’ve always built our identities carefully: showing the world our good side is an intrinsic part of evolution, whether it’s holding our arms high to make the bear think we’re bigger than we are or an Instagram story of our eight-car-garage.

“I started writing this song about Sable Starr and the baby groupie scene from the 70s in West Hollywood. Writing about licked lips, hey sweethearts, and other abstractions of crude men is a natural place for me to write from. Like a lot of people, there’s a deep well of rage to draw from there. But it morphed into a song about me, how the fucked up aspects of my industry have shaped me, how I’ve bent to the wills of people and entities I don’t trust. When the road runs out, will I be waiting around? Will I still be pretending?”

Directed and shot by the band’s frequent collaborator Cam Veitch, the accompanying video for “STAR” is optimized for viewing on a mobile device in vertical full screen. But whether you’re watching it on a computer as I have or on a phone, we see the members of Ellevator adopting cartoonish. one-note personas, which only capture a small portion of the complicated, flawed people behind the person. But the likes, the shares, the fucking clout!

Lyric Video: Ellevator Shares Slow-Burning “Party Trick”

Hamilton, Ontario-based indie rock outfit Ellevator — Nabi Sue Bersche (vocals), Tyler Bersche (guitar) and Elliott Gwynne (bass, synths) — have received attention nationally and elsewhere for a sound and approach that draws equally from late-aughts guitar music, post-rock, U2Peter GabrielKate BushFeistSpoon and Death Cab for Cutie and paired with lean, razor sharp hooksand Bersche’s earnest, pop star-like lyrics. Thematically their work touches upon power, love and loss from lived-in, personal reflections and experiences.

The Hamilton-based outfit’s self-titled EP amassed over a million streams across all of the digital streaming platforms. Adding to a growing profile, the members of Ellevator toured across North America with Our Lady PeaceMatthew GoodBANNERS, Cold War Kids, JOVM mainstay Rich AucoinDear RougeBishop BriggsArkells and Amber Run

The Hamilton-based outfit’s long-awaited, full-length debut, the Chris Walla-produced The Words You Spoke Still Move Me is slated for a May 6, 2022 release through  Arts & Crafts. The 12-song album reportedly sees the band documenting universal experiences like existential longing, romantic power struggles, the never-ending work of true self-discovery and the deeply personal and highly specific — i.e., Nabi Sue Bersche’s experiences entering into and leaving a religious cult.

In the lead-up to the album’s release next month, I’ve managed to write about two of the album’s released singles:

Easy,” a song that revealed a band that not only making a bold decided step forward in their sound and approach, but a band embracing that they’re a rock band with a balance of deliberate craftsmanship, earnest and lived-in lyrics, enormous hooks and raw, passionate performances with a slick studio polish that reminded me of 80s pop and deDeep Sea Diver‘s impressive Impossible Weight

“Easy” draws directly from Nabi Sue Bershe’s life: For a period of her life, the Ellevator frontwoman was a member of a religious cult, and the song is a rumination on the good and evil things we are raised to believe without question. “I was raised in the world of charismatic Christianity – an offshoot of Pentecostalism,” Ellevator’s Nabi Sue Bersche explained. “God was magic and prophetic ecstasies happened every Sunday. As a child, I spoke in tongues and prayed until my body swayed with a gentle force like wind knocking me backward. A deep and abiding love of the natural world took hold of me. I witnessed firsthand the wild power of music – how it could uplift, ensnare, console, inspire.

“When I was 17 I moved to the other side of the world and joined what would most accurately be described as a cult. I prayed for strangers I met in parking lots. I shut my eyes and read the dappled light between my lashes like tea leaves that could divine the future. Vulnerability was a badge in that community so I learned to overshare. Teachings were given in the language of freedom while the stiff hand of purity reduced my body to a shameful temptation. Growing up like that gave me a love of music, a nose for bullshit, and a lot to unravel. This song is about the good and evil things we are raised to believe. I was held captive by an ideology that severely limited my life and my perspective of the world around me. It’s a process I’m still in the middle of, this work of extraction.”

Sacred Heart” continued a run of slickly produced yet dramatic, radio rock with enormous, arena rock-like hooks, earnest and lived-in lyrics that to my ears reminds me of John Mellencamp, Rod Stewart’s “Young Turks” and Stevie Nicks, thank sin part to an expansive arrangement featuring slashing power chords, twinkling keys and Nabi Sue Bersche’s yearning vocals. “Sacred Heart” details swooning and urgent young love in its gutlessness, passion, fearlessness and uncertainty.

“This one’s a love song about how intimacy and deep knowing can make it feel like there’s nothing left to discover, and choosing to push on anyway in search of new depths, “Ellevator’s Nabi Sue Bersche explains. “Ty [Tyler Bersche] (guitar) and I got married on a cold spring morning when I was 22 and he was 19. There wasn’t much chance to sell each other on our own myths, to be the mysterious stranger from outta town: we wrote our origin story together. Learning to love each other better has been a strange journey and the great gift of my life.”

The Words You Spoke Still Move Me‘s latest single “Party Trick” is a slow-burning and atmospheric ballad that manages to accurately captures the insecurity, anxiety and flightiness of a young person still figuring out who they are and what they are; so they spend their time adopting and discarding identities, interests and beliefs until they maybe find something that suits them. While drawing from personal experience, the song captures a universal experience.

“A friend said to me that being in a band means never growing up,” Ellevator’s Nabi Sue Bersche says in press notes. “It’s easy to feel like Peter Pan on tour, all the trappings of adulthood a hundred truck stops and a thousand miles in the rearview. I started writing this song to my teenage self: a flighty, insecure kid posturing confidence. I’d jump around to all the different cliques like a self-styled Ferris Bueller, leaving just before friendships could settle in. Being on the road brought out those same old tendencies: keep it all on the level, don’t go too deep. Driving down the highway, floating through the hall/Everything is different, nothing’s changed at all.”

Lyric Video: Hamilton’s Ellevator Share Swooning and Anthemic “Sacred Heart”

Hamilton, Ontario, Canada-based indie rock outfit Ellevator — currently Nabi Sue Bersche (vocals), Tyler Bersche (guitar) and Elliott Gwynne (bass, synths) — have received attention in their native Canada and elsewhere for a developing and honing a sound and approach that draws from late-aughts guitar music, post-rock, U2Peter GabrielKate BushFeistSpoon and Death Cab for Cutie paired with lean, razor sharp hooks, sweeping crescendos and Bersche’s sultry, pop star vocals singing increasingly earnest lyrics, which thematically touch upon power, love and loss from deeply lived-in, personal reflections and experiences.

Ellevator’s 2018 self-titled EP amassed over a million streams across the digital streaming platforms. Adding to a growing profile. the band toured across North America with the likes of Our Lady PeaceMatthew GoodBANNERS, Cold War Kids, JOVM mainstay Rich AucoinDear RougeBishop BriggsArkells and Amber Run

The Hamilton-based outfit’s long-awaited, full-length debut, the Chris Walla-produced The Words You Spoke Still Move Me is slated for a May 6, 2022 release through  Arts & Crafts. The 12-song album reportedly see the band documenting universal experiences like existential longing, romantic power struggles, the never-ending work of true self-discovery and the personal and highly specific – in particular, Nabi Sub Bersche’s experiences entering into and escaping a religious cult.

Late last year, I wrote about The Words You Spoke Still Move Me‘s first single, “Easy,” a song that revealed a band that not only making a bold decided step forward in their sound and approach, but a band embracing that they’re a rock band with the band balancing deliberate craftsmanship, earnest and lived-in lyrics, enormous hooks and raw and passionate performances with a slick studio polish in a way that reminded me of 80s pop and Deep Sea Diver‘s impressive Impossible Weight

“Easy” draws directly from Nabi Sue Bershe’s life: For a period of her life, the Ellevator frontwoman was a member of a religious cult, and the song is a rumination on the good and evil things we are raised to believe without question. “I was raised in the world of charismatic Christianity – an offshoot of Pentecostalism,” Ellevator’s Nabi Sue Bersche explained. “God was magic and prophetic ecstasies happened every Sunday. As a child, I spoke in tongues and prayed until my body swayed with a gentle force like wind knocking me backward. A deep and abiding love of the natural world took hold of me. I witnessed firsthand the wild power of music – how it could uplift, ensnare, console, inspire.

“When I was 17 I moved to the other side of the world and joined what would most accurately be described as a cult. I prayed for strangers I met in parking lots. I shut my eyes and read the dappled light between my lashes like tea leaves that could divine the future. Vulnerability was a badge in that community so I learned to overshare. Teachings were given in the language of freedom while the stiff hand of purity reduced my body to a shameful temptation. Growing up like that gave me a love of music, a nose for bullshit, and a lot to unravel. This song is about the good and evil things we are raised to believe. I was held captive by an ideology that severely limited my life and my perspective of the world around me. It’s a process I’m still in the middle of, this work of extraction.”

The album’s second and latest single “Sacred Heart” continues a run of slickly produced yet dramatic, radio rock with enormous, arena rock-like hooks, earnest and lived-in lyrics that to my ears brings John Mellencamp, Rod Stewart’s “Young Turks” and Stevie Nicks to mind, thanks in part to an expansive arrangement featuring slashing power chords, twinkling keys, and Nabi Sue Bersche’s yearning and plaintive vocals. At its core, the song details a swooning, young love in its guilelessness, passion, fearlessness and uncertainty. (From experience love — particularly young love — is all of that and then some.)

“This one’s a love song about how intimacy and deep knowing can make it feel like there’s nothing left to discover, and choosing to push on anyway in search of new depths, “Ellevator’s Nabi Sue Bersche explains. “Ty [Tyler Bersche] (guitar) and I got married on a cold spring morning when I was 22 and he was 19. There wasn’t much chance to sell each other on our own myths, to be the mysterious stranger from outta town: we wrote our origin story together. Learning to love each other better has been a strange journey and the great gift of my life.”

Directed and shot by Cam Veitch, the accompanying lyric video for “Sacred Heart” features intimately shot footage of the band playing the song live. “We shot, edited, and delivered the whole thing in less than 24 hrs,” Nabi Sue Bersche adds. “We’ve made a bunch of videos that I’m proud of but this one touches something special: we wanted to show what it feels like to play live as Ellevator, in all its sublime chaos, and I think we captured the lightning.”

New VIdeo: Hamilton, Ontario’s Ellevator Releases a Stylish Visual for Sleek and Anthemic New SIngle “Easy”

Rising Hamilton, Ontario, Canada-based indie rock trio Ellevator — currently Nabi Sue Bersche (vocals), Tyler Bersche (guitar) and Elliott Gwynne (bass, synths) — have received attention in their native Canada and elsewhere for a developing and honing a sound that draws from late-aughts guitar music, post-rock, U2, Peter Gabriel, Kate Bush, Feist, Spoon and Death Cab for Cutie paired with lean, razor sharp hooks, sweeping crescendos and Bersche’s sultry, pop star vocals singing lyrics, which thematically touch upon power, love and loss from deeply lived-in, personal reflections.

With the release of 2018’s self-titled EP, the Hamilton-based indie act exploded into the national and international scenes: material from the EP amassed over a million streams across the digital streaming platforms. The band also toured across North America with Our Lady Peace, Matthew Good, BANNERS, Cold War Kids, JOVM mainstay Rich Aucoin, Dear Rouge, Bishop Briggs, Arkells and Amber Run.

Elleavator’s long-awaited full-length debut is slated for a 2022 released through Arts & Crafts. But in the meantime, the Canadian trio released their first bit of new material in some time, the Chris Walla-produced “Easy.” Featuring slashing guitars, shimmering synth arpeggios, Nabi Sue Bersche’s pop star-like vocals and razor sharp hooks, “Easy” reveals an act that has made a bold and decided step forward in their sound and approach. The song sees the band balancing deliberate attention to craft, earnest, lived-in lyrics and slick, studio polish in a way that reminds me of Deep Sea Diver’s impressive Impossible Weight.

Much like the rest of the trio’s previously released work, “Easy” thematically touches upon love, connection and identity while drawing from Bersche’s personal experiences: For a period of her youth, Nabi Sue Bersche was a member of what could be described as a cult, and “Easy” is a rumination on the good and evil things we are raised to believe. “I was raised in the world of charismatic Christianity – an offshoot of Pentecostalism,” Ellevator’s Nabi Sue Bersche explains in press notes. “God was magic and prophetic ecstasies happened every Sunday. As a child, I spoke in tongues and prayed until my body swayed with a gentle force like wind knocking me backward. A deep and abiding love of the natural world took hold of me. I witnessed firsthand the wild power of music – how it could uplift, ensnare, console, inspire.

“When I was 17 I moved to the other side of the world and joined what would most accurately be described as a cult. I prayed for strangers I met in parking lots. I shut my eyes and read the dappled light between my lashes like tea leaves that could divine the future. Vulnerability was a badge in that community so I learned to overshare. Teachings were given in the language of freedom while the stiff hand of purity reduced my body to a shameful temptation. Growing up like that gave me a love of music, a nose for bullshit, and a lot to unravel. This song is about the good and evil things we are raised to believe. I was held captive by an ideology that severely limited my life and my perspective of the world around me. It’s a process I’m still in the middle of, this work of extraction.”

Directed and edited by Cam Veitch, the recently released video for “Easy” was shot in and around a Hamilton parking lot with a sleek and stylish panache fitting of a sleek and stylish song. But throughout there’s the odd sense of the video’s protagonist — the band’s Nabi Sue Bersche — being followed by something inescapable and constant.