Toronto-based outfit Wine Lips started back in 2015 as a part-time project between its founding members Cam Hilborn (vocals, guitar) and Aurora Evans (drums). But with the release of 2017’s self-titled debut, the band quickly amassed international attention, which resulted in tours across North America, followed by an unexpected tour of Hong Kong and China in 2018.
2019’s sophomore album Stressor was released to critical praise. Multiple album tracks charted on North American and European radio, with several being featured in broadcast and Netflix series. Building upon a growing profile, the Canadian outfit embarked on some rather relentless touring.
Much like everyone else, the COVID-19 pandemic threw a monkey wrench into the band’s plans and aspirations. The Canadian band used the enforced downtime to fully dedicate themselves to crating and writing their third album 2021’s Mushroom Death Sex Bummer Party, which was released to widespread critical praise across 35 countries. The album has amassed over 20 million streams on Spotify — and the vinyl release is currently in its seventh pressing with nine different color variants. The album’s lead track “Eyes” was licensed to a bevy of films, series and video games, including ABC’s The Rookie, Hockey Night in Canada (I guess stereotypes are true) Population 11 and a lengthy list of others. Much more relentless touring to support the album ensued, and the venues were the largest they ever played — and mostly sold-out.
The Toronto-based outfit’s latest album Super Mega Ultra was recorded by Simon Larochette at Ontario-based studio, The Sugar Shack. Super Mega Ultra is the band’s most ambitious album to date, and it sees the band exploring new thematic territory while firmly cementing a sound and approach that meshes psych rock, garage rock and punk rock.
“It’s tough writing a new record when you’re always on tour,” Wine Lips’ Cam Hilborn says in press notes. “The previous album seemed to be doing really well and at times I felt like I was hitting a wall creatively. Long story short, I think this album turned out great. Simon always brings a good vibe at the Sugar Shack and we were able to try some new ideas and capture the energy without straying too far from our roots. Excited to see where these songs take us in the future.”
Super Mega Ultra‘s latest single is a breakneck ripper anchored around scorching riffage, enormous mosh pit friendly hooks and choruses paired with punchily delivered vocals. Play loud, headbang with your friends — or better yet, open up that pit, y’all!
“I started writing ‘Stimulation’ during our break in 2020,” the band’s Cam Hilborn explains..”I might have put it on the shelf for a bit but one day the chorus just poured out of me and the rest of the song started to make more sense and came more naturally. It was the first song I demoed for the new record and it kind of became the benchmark.”
Direted by Ciarán Downes, the accompanying video for “Stimulation” starts with the band desperately seeking out a tambourine player. The first few tambourine players just don’t seem to work out for the band. They initially dismiss the third one they meet, but when he turns into a mix of The Incredible Hulk and Firestarter, inspired by the rejection and mockery of his closest ones, the band relents, partially out of fear — and partially because that fire thing is pretty fucking cool.