Brian J. Gitkin is a New Orleans-based multi-instrumentalist and Grammy-nominated producer, best known for his work as the bandleader and frontman of the road warrior, party rock outfit Pimps of Joytime. He also collaborated with Cedric Burnside on a Grammy-nominated country blues effort.
Gitkin’s solo recording project, the aptly named GITKIN was initially conceived as a way for the Pimps of Joytime frontman and producer to “explore tonalities I’d never mess with,” as he puts it. Gradually, the instrumental project became a release from “having to write lyrics or involve my voice,” Gitkin explains.
With the release of 2018’s debut album, 5 Star Motel, the New Orleans-based Pimps of Joytime frontman, multi-instrumentalist and producer quickly established a sound that he dubbed “Outernational Psychedelic Twang,” which drew from a wide range of sounds and styles, including Peruvian Chicha, 60s Pakistani surf rock while featuring a back band with an impressive collection of players.
His sophomore GITKIN album, 2020’s Safe Passage saw the New Orleans-based multi-instrumentalist and producer expanding upon an already rich and eclectic sonic palette with melodies informed by Greek and Middle Eastern modalities, Saharan Tuareg guitar, creating a sound that was a mix of stomping blues and gritty funk.
Gitkin’s latest album, the recently released, 10-song Golden Age showcases yet another evolution of the New Orleans’ based artist’s lyrical guitar-driven sound. Exploring the endless expanses of cumbia, North African and Middle Eastern music, the acclaimed multi-instrumentalist and producer has increasingly brought his own personality to those traditions, while creating a lively interplay between distant modes and rhythms and his own New Orleans-steeped sound.
The album’s latest single “The One” seems to be a mesh of Tuareg Desert Blues, Black Sabbath-era metal and krautrock that to my ears reminds me of Here Lies Man — but with deep, lysergic-fueled grooves. Gitkin describes teh song as “Sudanese synth-trance mixed with Tuareg, Black Sabbath, and 2000s-era hipster disco.”
“My goal when creating is to think as little as possible and do what feels good,” the New Orleans-based artist and producer says. “I don’t overthink creating. If I wake up with a groove in my head or melody idea I just go into my studio and record it.”
