Tag: Proximity Records

Single Review by William Ruben Helms

Nashville-based singer/songwriter, topliner and pop artist Notelle has worked with an eclectic array of producers and DJs across the globe since 2014. And in that time, her work and contributions as a songwriter and vocalist has amassed well over 12 million Spotify streams with songs appearing on a number of popular playlists, including Spotify‘s FreshEDM, Hot New Dance, Friday Cratediggers, Heart Beats, Sad Beats, Pop Chillout, Study Break, Fresh Finds, Fresh Finds: Poptronix, Italians Do It Better, Shisha Lounge, Stepping Out, New Music Fridays and Deep Delight, as well as Apple Music‘s Pop Rising and Breaking Dance playlists. This wildly eclectic work has seen the Nashville-based artist released material on over labels like Armada, Monstercat, Proximity, Lowly, Hinky, AtLast, Seeking Blue, Thrive Music, Ultra Music, Ophelia and Knight Vision (Warner Music) — while remaining fiercely independent.

After a lengthy and varied career as a go-to collaborator, Notelle decided to step out into the spotlight as a solo artist. Over the past three years, the rising Nashville-based artist has established and honed her own attention grabbing take on dark industrial pop. As a solo artist, Notelle has been named a Nashville Artist to Watch in 2020 by Nashville Scene. Her solo debut “Power” premiered on Lightning 100‘s The 615 and her third “Out of Love” received regular rotation by the station.

Last year, I wrote about two of the rising Nashville-based artist’s singles:

Notelle’s first single of 2021, “Doctor Sign” is heavily influenced by Trent Reznor, Au5 and Flume while further cementing her reputation for boundary-pushing production: in this case, dry and distorted yet seductive lead vocals and almost choral-like harmonic layers are paired with wobbling bass synths, industrial clang and clatter, razor sharp hooks and the sort of enormous bass drop that would make Skrillex proud. Interestingly, much like the rest of her steadily growing catalog. Notelle manages to craft bangers with an intensely unvarnished honesty that’s both intimate and uncomfortable. Our feelings and thoughts about ourselves, the situations we put ourselves in and the people we choose to deal with can be ugly — especially when we’ve been hurt or betrayed, if we’re truly honest about it. Of course, easier said than done!

“When writing ‘Doctor Sign’, I really gave myself permission to lean into some unattractive emotions,” Notelle explains. “I had a lot of anger towards someone who really took advantage of my kindness and natural vulnerability. I felt vindictive after that, and that’s not a particularly good color on me. I didn’t want to act on those feelings, so instead, I threw them in a song. I figured I could save myself the headache and skip out on all the repercussions of getting revenge. To me, this song is about watching someone cruel get their comeuppance. It’s out of character for me to feel satisfaction in watching someone reap what they sow, but in this particular situation…I didn’t mind it. I just pictured them letting their cruelty, and their actions, rot them from the inside out. Pictured them losing their mind because they can’t stand to be alone with themselves, and that was fine with me. Some people are their own punishment, so I can keep my hands clean and just throw my ill-wishes into a song. It’s therapeutic and it’s not my problem anymore.” 

Single Review by William Ruben Helms

Notelle · Bugs

Notelle is a Nashville-based singer/songwriter, topliner and pop artist, who has worked with an eclectic array of DJs and producer across the globe since 2014. Her work as a songwriter and vocalist has amassed over 12 million Spotify streams — with her material appearing on a number of playlists including Spotify‘s FreshEDM, Hot New Dance, Friday Cratediggers, Heart Beats, Sad Beats, Pop Chillout, Study Break, Fresh Finds, Fresh Finds: Poptronix, Italians Do It Better, Shisha Lounge, Stepping Out, New Music Fridays and Deep Delight, as well as Apple Music‘s Pop Rising and Breaking Dance playlists. Adding to a growing profile, the Nashville-based singer/songwriter, topliner and pop artist has been covered by EDM.com and has received airplay on Sirius XM Radio.

Throughout her career, the Nashville-based artist has signed and released material on 15 different electronic music labels including Armada, Monstercat, Proximity, Lowly, Hinky, AtLast, Seeking Blue, Thrive Music, Ultra Music, Ophelia and Knight Vision (Warner Music) — while remaining fiercely independent.

After spending the past handful of years as a go-to collaborator, the Nashville-based singer/songwriter and pop artist has decided to step out into the spotlight as a solo artist: over the past year, she’s been writing material and honing her take on “dark industrial pop” while catching the attention of Nashville Scene as a Nashville Artist to Watch in 2020. Building upon the rapidly growing buzz surrounding her, her solo debut single “Power” premiered on Lightning 100‘s The 615 and her third “Out of Love” was put on the station’s regular rotation.

“Beyond The Grave” found Notelle exploring a grittier sound than her previously released material, while fearlessly eschewing standard pop song structures and defying genre conventions and this has helped the Nashville-based artist develop a reputation for crafting forward-thinking, difficult to categorize pop. Interestingly, within the first couple of weeks of the song’s release, the track landed on Spotify’s “Study Break,” “Fresh Finds” and Fresh Finds: Poptronix” lists organically.

Earlier this year, I wrote about “Alive.” The Nine Inch Nails and Billie Eilish-like track continued a remarkable run of slickly produced, genre-defying, sultry pop with elements of industrial electronica, alternative pop and trip hop centered around fearlessly adventurous and ambitious songwriting based around unsettling personal experience. The Nashville-based artist’s latest single “Bugs” is a dark and seductive song centered around wobbling synths, handclap-led percussion, thumping beats, a distorted string sample, an infectious hook and Notelle’s sultry cooing — and while radio friendly, the song feels a bit like the creeping, anxious dread of a bad trip.

“I wrote ‘Bugs’ during a break up where it felt like that person was still in my body in some capacity,” Notelle says in press notes. “The impact of someone else’s choices left literal and metaphorical residue on me, and I felt dirty. I kept imagining it as a bad hallucination – like bugs. Was this person capable of hurting me more? Was the worst of it over? Or was another bomb going to be dropped on me when I felt like I was out of the woods? I wanted this song to embody that level of paranoia, you know? When you check behind doors or shower curtains when you’re alone in your house – or when you can’t tell if the noises in you hear in the silence are in your head or are real. That’s a bizarre place to be, and ultimately, I came to the conclusion that I wasn’t out of my mind. In fact, they were.”