Franck Lada is a Bordeaux-based producer, singer/songwriter, multi-instrumentalist and creative mastermind behind the emerging psych pop, solo recording project St Franck. Now, if you’ve been frequenting this site for some time, you might recall that the French producer, singer/songwriter and multi-instrumentalist’s career started in earnest through his participation in a number of UK-baed projects, including sitting in on bass with Saint Leonard’s Horses for a few shows.
Lada stepped out into the spotlight with his debut EP, 2018’s Gamma Wave and a handful of singles that saw him establish a DIY/bedroom pop-meets- electro pop-meets psych pop sound, which he developed with some barebones equipment during flat shares in London: a computer, an 808, an MS20 and Ableton.
Since his humble beginnings, the French artist has upgraded to a professional studio in Bordeaux’s bohemian La Bastide neighborhood, where he worked on his full-length debut, last year’s Hard Drive Oddities. The album showcased a producer and artist, who’s part of a new generation of producers and artists, who are searching for meaning in a mad, mad, mad world. Sonically, the album’s material is anchored around lush, sculpted arrangements paired lyrics that encourage the listener to explore the inner world of their dreams and the subconscious.
Hard Drive Oddities featured the MGMT and Tame Impala-like “Dream Trap,” a song that evoked the blissful nostalgia of a gorgeous summer afternoon — and the warm buzz of a half-remembered dream.
Lada’s latest single, the Christmastime/Holiday Season-themed song “It’s Christmas Time” is a slickly produced yet retro-feeling tune, anchored around buzzing bass synths, chiming bells, twinkling keys that simultaneously showcases the French artist’s uncanny knack for catchy hooks paired with earnest songwriting about the holiday season. At it core, the song warmly reminds the listener that the season is for loved ones who are here, and remembering the ones who aren’t — without resorting to the familiar, worn-out cliches.