Tag: Video Review: I Used To Love You

New Video: Melbourne’s RVG Releases an Intimate Visual for Aching and Anthemic “I Used To Love You”

Romy Vager is an Adelaide, Australia-born singer/songwriter, who as a teenaged goth kid runaway left her hometown, drawn to Melbourne, Australia. Upon her arrival in Melbourne, Vager joined her first band, Sooky La La, a project that crafted material centered around anger and discordance. Sooky La La were misunderstood, never found a following and routinely cleared rooms. Eventually, the band split up and as a result, Vager committed herself to write songs that people would actually like and want to listen to by doing what countless other aspiring songwriters hope to do: match feelings of alienation, loneliness and feeling misunderstood to melody, introspection and enormous, soul-stirring hooks and refrains. 

For a while, Vager was living at The Bank, an erstwhile recording, rehearsal and performance space that took over an old bank building in Preston, Australia, a suburb about six miles from Melbourne. The Bank was a scene unto itself, featuring a handful of bands that would soon become acclaimed, including Jalala, Gregor and Hearing, who all played, practiced and lived there. Naturally, living in an enormous space surrounded by musicians, who were constantly working and refining their work was profoundly inspiring to the Adelaide-born, Melbourne-based singer/songwriter. 

Back in September 2015, Vager launched a tape of solo material that hadn’t actually been pressed and landed her first solo show at The Bank’s downstairs performance space. For her live solo debut, Vager recruited Drug Sweat‘s and The Galaxy Folk’s Angus Bell, her Bank neighbor, Gregor’s and Hearing’s Reuben Bloxham and Rayon Moon‘s Marc Nolte to be a one-off backing band. And as the story goes, once they began playing together, they all realized — without having to say it aloud — that they needed to continue as a band. Shortly after that show, they initially formed as Romy Vager Group before shortening it to RVG.

RVG’s 2017 full-length debut A Quality of Mercy was recorded live off the floor at Melbourne’s beloved and iconic rock ‘n’ roll pub, The Tote Hotel. Initially released to little fanfare — no press releases, no music videos, no press photos of the band or any significant press push, the album’s material was heavily inspired by The Go-Betweens, The Soft Boys and The Smiths and centered by Vager’s passionate and achingly vulnerable vocals. Much to the band’s surprise, their full-length debut received attention and praise across their native Australia and elsewhere — and as a result of a rapidly growing profile, the band caught the attention of Fat Possum Records, who signed the band and re-issued A Quality of Mercy, which led to a much larger profile internationally. 

Building upon a growing profile, the band then went on world tours with Shame and Kurt Vile. Late last year, the band released the Victor Van Vugt-produced single “Alexandria.” Written as a response to the immediate aftermath of Brexit and Trump, the song is appropriately urgent and ardent. Featuring jangling guitars, pummeling drums, a rousingly anthemic hook and Vager’s earnestly plaintive and gravely howl, the song finds the band gaining a subtle studio sheen — without scrubbing the grit and honesty that has won them attention. 

2020 will be a momentous year for the rising Melbourne-based band. They recently signed to Fire Records, who will be releasing their highly-anticipated sophomore album Feral on April 24, 2020 throughout the world — excluding Australia and New Zealand, where the album will be released through their longtime label home Our Golden Friend. And to mark this exciting new era for the band, they recently announced Feral’s second single, the devastating and heartbreaking, anthemic ballad “I Used to Love You.” Simple and sincere, the song tells a familiar and fairly universal tale: a narrator, who proudly reclaims themselves and their lives in the aftermath of an embittering breakup. The song’s narrator may be proud and defiant; but there’s the sad acknowledgment of something deeply important coming to an end, iAnd while firmly establishing the band’s reputation for crafting an enormous, heartfelt hooks centered around personal experience, the song manages to recall Concrete Blonde’s “Joey” and R.E.M.’s “One I Love.” 

Directed by documentarian and narrative filmmaker Tom Campbell and shot by Edward Goldner, the recently released video for “I Used To Love You,” is a cinematic and intimate video featuring a contemplative Romy Vager, who at points sings the song’s lyrics directly at the viewer — and with the same earnestness and heartache as the accompanying song. “There’s a lot of power in reclaiming yourself but also a lot of sadness. I adore Tom’s video and feel like it captures the energy of the song perfectly,” RVG’s Romy Vager says in press notes.