Comprised of Sam Alexander, Wes Johnson, Jeremy Louis Joe Page and Jon Van Patten, the indie act No Kind of Rider has members split between Portland, OR and Brooklyn — although the act, which has developed a reparation for a sound that possesses elements of indie rock, shoegaze, r&b, indie rock and electro pop initially formed in Tulsa, OK. Between the time of their formation and their relocation, the band spent several years writing, playing and hustling hoping for a moment. “Working like that can break your heart,” the band’s Sam Alexander says in a lengthy statement written by him and his bandmates.
No Kind of Rider’s soon-to-be released full-length debut Savage Coast draws from several years of experience. As the band says, “there are things we have been during to say, and this record is a release emotionally for us. Both musically and lyrically we focus on ‘change’ a lot in this record.We use as many synthesizers and electronic samples as we do guitars and drums. We want the listener to both feel comfortable and continuously be surprised.” That sense of constant transition was inspired by the events of the band’s personal lives: Joe Page’s father unexpectedly died died two years before the band entered the studio to write and record the material that would eventually comprise their full-length debut. Sam Alexander notes that the year Page’s father died, was the same year that he got married. Wes Johnson’s father suddenly died. Jon Van Patten relocated to Brooklyn. And shortly after that, Alexander’s father had a stroke. “There’s been so may times in the last few years where I got stuck in my head: ‘Do other artists go through all this while making a record? Is this some kind of curse?’ For a long time I used to think of music as my path out of a difficult reality. I don’t anymore. Now, writing music is what keeps me rooted in my reality, it’s what lets me live with more presence and attention,” Alexander says.
“This isn’t a concept album,” Alexander and his bandmates continues. “But it does tell a story. We want the listener to uncover that story for themselves. However, a part of it is our story. Our loves, our friendships, our triumph, our losses. The story wouldn’t have happened without our move from Oklahoma to Oregon. We slept on friends floors and rehearsed in basements. I have over 300 hours of voice memos from our rehearsals down there! Even though we recorded at incredible studios with talented friends, when I listen: I somehow still hear us in that moldy basement. I still hear the first time we pulled over on hwy 101 and saw the jagged wounds of the Pacific coastline. Creatively, Joe actually drove out to Haystack Rock on the coast with a tape recorded – he designed new sounds and he embedded them into the tracks, so some of that is the actual article. Most of it is just in the way that the music feels to me.” Unsurprisingly, the album thematically deals with loss, frustration and resiliency through love, friendship and music and of holding on to hope in the most difficult of times. Certainly, while personal, the album will likely resonate in much deeper and darker ways for so many of us in these desperate and frightening times. Sometimes music, your friends and loved ones and the hope of hope are the only things you can cling to — and that shouldn’t be shameful; not when the small things can be so sustaining and so necessary.
In any case, the album’s latest single “Sophia,” Alexander notes was recorded with the quintet facing each other in the same room, playing together in the same room — and much like The Verve‘s Urban Hymns, it has a different, more vital and urgent feel to the proceedings, as though the listener was a fly on the wall during the recording sessions. Sonically speaking the song is a slickly produced and effortless meshing of contemporary electro pop and R&B, anthemic indie rock and shoegaze that immediately brings to mind the likes of JOVM mainstays TV on the Radio and The Veldt as the track is rooted by shimmering guitar chords and synths, a propulsive bass line and Alexander’s achingly tender vocals, which puts a unique sensibility on their genre blurring sound and approach.