New Video: The Dead Weather’s Bluesy, Ass-Kicking New Single “I Feel Love (Every Million Miles)”

Comprised of Allison Mossheart of The Kills and Discount (vocals), Jack White formerly of The White Stripes and The Raconteurs (drums, guitar and vocals), Dean Fertita of Queens of the Stone Age (guitar, keyboards, organs), and Jack Lawrence of The Raconteurs, The Greenhornes and City and Colour (bass), the members of the Nashville, TN-based all-star/supergroup The Dead Weather can trace their origins to one particular moment: before The Raconteurs made a tour stop in Memphis, Jack White had lost his voice, and White asked Allison Mossheart of The Kills, with whom White’s band had been touring, if she could fill in on vocal duties for a couple of songs — “Steady As She Goes” and “Salute Your Solution.”

After that show, White had asked Mossheart if she would record a song with him and Lawrence. They had intended on recording only one song, but the trio of Mossheart, White and Lawrence met Dean Fertita at the studio, and they wound up jamming together. Interestingly, White, who had played drums  as a child and in his pre-White Stripes project, Goober and the Peas had recently rediscovered drumming after playing on a kit for his duet with Alicia Keys, “Another Way to Die” — and White has publicly stated that he saw it as an opportunity to do something different.

In early 2009, Mossheart, Fertita, Lawrence and White met up for an impromptu jam session at White’s Third Man Studio, and the session was followed by a brief period of intense songwriting that resulted in the band’s full-length debut effort, Horehound, an effort, which debuted at # 6 on the Billboard 200 and on the UK Album Charts at #14. Their sophomore effort, Sea of Cowards was a critical and commercial success, as that album peaked at #5 on the Billboard 200 and was #11 on Rolling Stones 30 Greatest Albums of 2010.

In 2013, it had been reported that the members of The Dead Weather had been writing and recording new material for what would be their third full-length effort and just last year, they released two singles as a 7 inch, as part of Third Man Records’ subscription service. Those two singles would be included with the album-only material on Dodge and Burn, slated for a September 25 release. The album’s latest single “I Feel Love (Every Million Miles)” is a swaggering, bluesy stomp consisting of sludgy power chords, throbbing bass and Mossheart’s hoarse shouting and pleading. Sonically, the song channels the sweaty, rough and tumble Mississippi Delta blues of Howlin’ Wolf — as it sounds as though it were fueled by cigarettes, whiskey and desperation. And holy shit, does it ever kick ass and takes names with an urgency that will knock you on your ass.

The official video for the song is part of a series of live performance and instrument technique discussion videos shot at Third Man Records, directed by Jack White and edited by Brad Holland and Jack White. And as you can see it’s shot in a cinematic black and white that has a celluloid quality — at certain angles and in certain light, it looks mildly grainy and grubby. It’s fitting as it manages to evoke footage from The Ed Sullivan Show but sleazier.