Toronto-based indie outfit SWiiMS — founding duo Mai Diaz Langou (vocals)and Colin Thompson (guitar) along with Cian O’Ruanaidh (bass) — can trace their origins back to 2018 when the band’s founding duo began writing songs together that blended Thompson’s fuzzy and jangling guitar swirl with Diaz Langou’s textured melodies and languid vocal. When O’Ruanaidh joined the band, he brought a unique blend of influences and hooky bass lines.

Sonically, the Canadian trio draw from a diverse spectrum of artists and elements including 80s New Wave, 90s Shoegaze, indie rock, Brit Pop and Dream Pop to create a sound that’s uniquely theirs.

SWiiMS’ debut EP, 2019’s Through Waves was released to critical praise and landed on the North American College and Community College (NACC) charts. Building upon a growing profile, the trio’s full-length debut, Into The Blue Night is slated for a November 10, 2023 release through Mint 400 Records.

Into The Blue Night‘s latest single, the swooning “All I Die For” sees the Toronto-based indie outfit firmly cementing their sound as fuzzy and swirling guitar textures are paired with glistening synth arpeggios, a propulsive rhythm section and languid vocal melodies to create a song that’s simultaneously dreamily uplifting and moody. While channelling 120 Minutes-era MTV alt rock, the song as the band explains is about “the beginning stages of a relationship, and how you try to make yourself more intriguing or impressive than you are in order to keep that person interested. It also describes the feeling of hopefulness, bliss and loss of control that the start of any new relationship brings.
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The accompanying stylishly shot video for “All I Die For” features the band in a local park with Diaz Langou brooding in a climbable structure and with her bandmates on a swing behind her, stylishly shot footage of the band playing the song and footage of Toronto at night.