Tag: Americano Label

Single Review by William Ruben Helms

New Audio: El Dusty, Ace1, Ratchetón and Harlay Team Up on a Flirty Banger

JOVM mainstay El Dusty is a Corpus Christi, TX-born and-based electronic music producer. He has developed a global following as the pioneer of nu-cumbia, which meshes the rich heritage of Latin music with hip-hop and electronic music. El Dusty’s unique sound is deeply rooted in his upbringing on the American-Mexican border, where Tejano anthems and Chicano soul frequently met the heavy bass lines of reggae and house music.

Renowned for his innovative use of the MPC2000 sampler and for his knowledge and love of deep cut Latin classic, the Corpus Christi-born and-based JOVM mainstay has collaborated with an electric array of artists and producers including Santa Fe Klan, Mexican Institute of Sound and Erick Rincón.

When he’s not in his studio at Americano Label, El Dusy is busy performing on stages around the world and working on major brand projects for Pepsi, Jack Daniels, Red Bull and others.

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Bilingual Salvadoran artist Ratchetón exploded into the Latin music scene with his FKi 1st and Isvir Beats co-produced debut single “Que Lo Que,” which amassed over 350,000 streams while jumpstarting a growing fanbase. His sophomore single “Callate” continued the momentum of his debut, while seeing him spit fiery Spanish bars over a hip-hop club bounce.

The rising Latin artist is currently working with FKi 1st and a collection of top-tonic producers and musicians on his highly-anticipated full-length debut.

Ratchetón and Harlay recently teamed up on the El Dusty and Ace1 co-produced “Aye Papi,” a swaggering banger that’s a loving tribute to the city’s vibrant cumbia scene and the city’s beautiful women that pairs El Dusty’s Tejano-infused nu-cumbia with Ace1’s Larry Levan-like keyboards to create a song that will make you approach that pretty young thing and try to dance with them.

Single Review by William Ruben Helms

New Audio: JOVM Mainstay El Dusty Teams Up with DJ Buddha and Hitz on a Club Banger

Over the past handful of years, Corpus Christi, TX-born and-based Latin Grammy-nominated producer, DJ, songwriter, arranger and electronic music artist and JOVM mainstay El Dusty has been simultaneously hailed as the inventor of cumbia electronica and a pioneer of nu-cumbia while establishing a swaggering, genre defying, club friendly sound with elements of hip-hop, drum ‘n’ bass, house music, trance, electronica and cumbia inspired by its mastermind’s experiences growing up near the US-Mexico border.

Since the release of the JOVM mainstay’s full-length debut, 2018’s Cumbia City, the Corpus Christi-born and-based producer and artist has been extremely busy: he’s the founder and head of his own label Americano Label — and through the label, he has produced and released new material, including his popular Americano Beat Tape Vol. 1 and a boatload of acclaimed one-off collaborations. 

It’s been close to a year since I’ve last written about the Corpus Christi-born and-based JOVM mainstay but he’s been continued upon a long-held reputation for being prolific: so far, he has released two new singles — and his latest single, a collaboration with DJ Buddha, and Hitz titled “Socumbia,” a club banging mix of cambia and soca rhythms, tweeter and woofer rocking beats and soca delivered lyrics that will make you want to wine down with that pretty young thing nearby.

Video by William Ruben Helms

Lyric Video: JOVM Mainstay El Dusty Teams Up with Tiano Bless on a Sultry Club Banger

Over the past couple of years, I’ve written quite a bit about the  Corpus Christi, TX-based JOVM mainstay producer, DJ and electronic music artist, El Dusty. And as you amy recall, the Corpus Christi-born JOVM pioneer has received attention across the blogosphere as a pioneer of a sub-genre he’s dubbed “nu cumbia,” which features elements of hip-hop. drum ‘n’ bass, house music and samples of classic and beloved cumbia songs in a swaggering, genre-defying and club banging take on traditional border music. 

Not only has El Dusty received a a Latin Grammy nomination for his work, he was named on of Rolling Stone‘s 10 New Artists You Need to Know, Billboard‘s New Latin Act and to Watch and was placed on Pandora‘s Latin Artists to Watch. He’s also played at EDC Las Vegas, EDC Mexico, Ciudad Sonido Festival, Fiesta De La Flor, Universal Records‘ Latin Grammy Showcase, Brisk Bodega Tour, the Mad Decent Block Party, Austin City Limits, SXSW, and others.  And adding to a growing profile, the Corpus Christi-born and-based JOVM mainstay released his full-length debut, last year’s Cumbia City, an album that found him pushing his sound and approach in new directions, further revealing why he has quickly become a highly sought-after producer and collaborator. 

Since the release of Cumbia City, El Dusty has been busy producing original music and collaborating with a variety of artists on releases through his independent label Americano Label. His latest single “El Pescador” is a sultry, two-step inducing club banger, centered around thumping, tweeter and woofer rocking beats, a classic cumbia sample that prominently features accordion and Latin percussion and an enormous hook paired with 2012 Rototom Latin contest winner, drummer and vocalist Tiano Bless contributing hip-hop inspired rhymes to the proceedings.