Tag: Atmosphere Whenever

Video by William Ruben Helms

New Video: JOVM Mainstays Atmosphere Returns with a Symbolic and Timely Visual for “Whenever”

Throughout the course of this site’s 10 year history, I’ve managed to spill quite a bit of virtual ink covering the Minneapolis, MN-based hip-hop act and JOVM mainstays Atmosphere. Now, as you may recall, the duo closed out last year with the surprise release of their seventh and latest album Whenever. 

Thematically, Whenever’s material finds the duo continuing to struggle with their frailties and with mortality, while attempting to figure out what it means to grow up and grow older gracefully — both in life and within hip-hop. But along with that, the album’s material touches upon the need to balance protecting your energy, soul and heart without falling into glowering and bitter cynicism. 

Whenever’s latest single, album title track “Whenever” find the JOVM mainstays collaborating with an All-Star cast of talent including veteran, Los Angeles-based emcee Murs, Sacramento-based emcee Gifted Gab and Minneapolis-based newcomer Haphduzn. Centered around an eerily atmospheric production featuring shimmering synths, reverb-drenched guitar and tweeter and woofer rocking beats, the track features the collaborators matching wildly different  and self-assured styles and flows to an overall “blessed to be alive and see another day” tone of Slug’s opening verse. Considering the uncertainty of our existence — financially and physically — all we have to hold our hats to is the fact that we’re alive and healthy for yet another day. Nothing else is certain; nothing else is guaranteed. 

Directed by frequently visual collaborator Tomas Aksamit, the recently released video for “Whenever” continues a run of cinematically shot and highly symbolic visuals:. Opening with Atmosphere’s Ant entering an empty movie theater, the song’s emcees become the cast in an apocalyptic movie: We see Slug in an all-too-timely hazmat suit with respirator in an abandoned Midwestern industrial area/farm, planting some seeds — perhaps in some poisoned soil; we see Gifted Gab emerge from a painting and escapes into the fields; Murs, rides around in a convertible Cadillac, re-living and re-writing parts of history, while a homeless Haphduzn warms himself on the flames of world burning around him. The video is unsettling because it accurately captures what feels like the end of everything as we know it.

Video by William Ruben Helms

New Video: Atmosphere Releases a Surreal and Psychedelic Visual for “Dearly Beloved”

  Throughout the course of this site’s almost 10 year history — holy shit, 10 years! — I’ve spilled quite a bit of virtual ink covering the critically applauded and commercially successful Minneapolis, MN-based hip-hop act […]

Video by William Ruben Helms

New Video: JOVM Mainstays Atmosphere Release a Gorgeous and Cinematic Visual for Shimmering and Introspective “Love Each Other”

I’ve written quite a bit about the critically applauded and commercially successful Minneapolis, MN-based hip-hop act and JOVM mainstays Atmosphere over the course of this site’s almost 10 year history.  Formed over 20 years ago, the Minneapolis-based JOVM mainstays have a long-held reputation for pushing the boundaries of what hip-hop should sound like and concern itself with thematically — especially as its founding (and core) duo Slug and Ant find themselves with adult responsibilities and concerns, and inching towards middle age. 

2018’s Mi Vida Local thematically found the pair grappling with their own mortality — and more importantly, the anxiety and fear of one’s powerlessness in a mad and dangerous world. Now, as you may recall, the duo closed out last year with the surprise release of their seventh and latest album Whenever. The new album thematically finds the duo continuing to struggle with their mortality and frailties, while figuring out what it means to grow up and grow old gracefully within hip-hop, as well as the need to balance protecting your enemies and soul without glowering and bitter cynicism. 

Whenever’s first single “Bde Maka Ska,” sonically continues in the vein of Mi Vida Local: centered around a bluesy and dusty production featuring twinkling keys, fuzzy wah wah pedaled guitar and a gospel choir-like backing vocal, the song’s narrator takes tock of his own life an decisions, while yearning for peace and serenity in a mad, mad, mad world. And at its core, is the profound realization that in life, sometimes have to stop pushing, stop forcing and stop fighting against the tide, and accept that the universe lets things happen (or not) at their own pace. “Lovely,” the album’s second single continued with the bluesy productions but paired with anxious and skittering percussion, looping blasts of bluesy guitar, big boom bap beats and Nikki Jean‘s soulful hook. Throughout Slug’s conflicted narrator speaks about feeling the swooning sense of hope of love while confronting his own insecurities, frailties and heard-earned (and rarely wanted) cynicism. 

“Love Each Other,” Whenever’s third single is centered around a soulful, J. Dilla-esque production, featuring shimmering guitar, twinkling keys and boom-bap beats while Slug rhymes about love and its complications through the eyes of a conflicted and dysfunctional narrator, full of anxieties, self-loathing, self-doubt and uncertainty. His doubts are  ironically emphasized through a confusing and uncertain affair in which love and lust are hopelessly intertwined —  and throughout the song, the song’s narrator  wonders if they even know or like each other.  (If you’ve been there before the feelings of confusion, shame, uncertainty and discomfort the song evokes should feel familiar.  

Directed by the band’s long-time visual collaborator Tomas Aksamit, the video stars Atmosphere’s Slug and Ant, Dawson Ehlke and Brielle Carmichael. Shot in a gorgeously cinematic black and white, the video follows a young man at a swanky gathering, desperate to find love. But is it all a dream? A figment of his imagination? We’ll let you decide. 

Video by William Ruben Helms

New Video: JOVM Mainstays Atmosphere Return with a Symbolic and Cinematic Visual for “Lovely”

I’ve written quite a bit about the critically applauded and commercially successful Minneapolis, MN-based hip-hop act and JOVM mainstays Atmosphere over the course of this site’s nine-plus year history. Formed over 20 years ago, the Minneapolis-based JOVM mainstays have a long-held reputation for pushing the boundaries of what hip-hop should sound like and concern itself with thematically — especially as its founding duo Slug and Ant have inched towards middle age with adult responsibilities and concerns. 

Last year’s Mi Vida Local thematically found the pair grappling with their own mortality — and the anxiety and fear of one’s powerlessness in a mad and dangerous world. The duo’s seventh and latest album Whenever was suddenly released last week, and the album thematically finds the duo continuing to struggle with their morality and frailties, figuring out what it means to grow up and grow old gracefully within hip-hop, the need to balance protecting your energies and soul without glowering and bitter cynicism. 

“Bde Maka Ska,” the first single off Whenever sonically continues in the vein of Mi Vida Local with the track being centered around a bluesy and dusty production featuring twinkling keys, fuzzy, wah wah pedaled guitar, a gospel choir-like backing vocal — with its narrator taking stock of his own life and decisions, while yearning for peace and serenity in a mad, mad, mad world. But at its core is the profound realization that in life sometime we have to let go and stop pushing, and accept that the universe will let things happen at its own pace. 

“Lovely,” Whenever’s second and latest single pairs an anxious and skittering percussion with a dusty and bluesy production with arpeggiated synths and organs, looping blasts of bluesy guitar and big boom bap beats and Nikki Jean’s soulful hook while Slug rhymes about stumbling upon a profound love but while feeling the swooning sense of hope it brings, his narrator also confronts his own insecurities, frailties — but also hard-earned (and rarely wanted) cynicism of life experience. 

The recently released video for “Lovely” continues the duo’s ongoing collaboration with director and filmmaker Tomas Askamit. And much like its immediate predecessor, the video is cinematically and symbolic: we see a coffin floating into a church, Slug being fitted for a black suit, heartbroken and grieving friends and family at a funeral, Nikki Jean dressed in white as a fellow mourner. The video ends with a grave being dug and Nikki Jean throwing a handful of dirt over the coffin. Ultimately,  the video is a commentary on life, death, loss and grief.