Tag: Beyond Beyond Is Beyond Records

Live Footage: Tokyo’s Kikagaku Moyo Performs “Smoke and Mirrors” at LEVITATION 2014

Deriving their name from a Japanese phrase that translates into English as “geometric patterns,” Tokyo, Japan-based psych rock act Kikagaku Moyo was formed back in 2012 by its founding members Go Kurosawa (drums vocals) and Tomo Katsurada (guitar, vocals) as a free music collective that experimented with and explored psych rock and space rock while busking around their hometown. Shortly after their formation, Daoud (guitar) joined the band. Daoud met Kotsu Guy (bass), who was recording local vending machines for a noise project. Guy was recruited and was became the band’s fourth official member. Kurosawa’s brother Ryu (sitar) joined the band after returning from Kolkata, where he studied sitar under Manilal Nag.

By the following year, the band had written, recorded and released their self-titled, full-length debut, which caught the attention of Beyond Beyond Is Beyond Records, who released the Tokyo-based act’s sophomore album, 2014’s Forest of Lost Children. Building upon a rapidly growing profile, the members of Kikagaku Moyo started to tour internationally making appearances across the festival circuit, including Desert Daze and Levitation.

Around then, their self-titled debut was re-issued through Burger Records through cassette tape as a result of high-demand. The band followed up with Mammatus Clouds, which was initially released on cassette tape through Sky Lantern Records and later as a 12 inch LP by Cardinal Fuzz Records in the UK and Captcha Records in the States. The band continued a busy touring schedule with their first UK tour, which included a number of sold-out shows in London.

2015 saw the band touring extensively across Europe with appearances at Eindhoven Psych Lab and Duna Jam. That year also saw the band start Guruguru Brain Records, a label that showcases East Asia’s music scene. Since then the band released 2017’s Stone Garden EP and 2018’s Masana Temples while managing a busy touring schedule. (Last year, I saw the Kikagaku Moyo play a headlining show at Greenpoint, Brooklyn’s Warsaw with rising Japanese krautrockers Minami Deutsch.)

Levitation Festival’s record label, The Reverberation Appreciation Society will be launching a brand new live album series, Live at LEVITATION. Recorded throughout the festival’s history, the new live album series captures key moments in psych rock and for live music in its hometown of Austin, TX — and features key artists of the psych rock scene.

The live series’ first album features Kikagaku Moyo. Kikagaku Moyo — Live at LEVITATION showcases two different Levitation Festival sets: a 2014 Levitation Festival set, which was one of the band’s first Stateside shows on the A-Side — and their return to Levitation in 2019, during the middle of a sold-out Stateside tour. “Playing Austin Psych Fest / Levitation was always a goal from our earliest days of the band — to join the psychedelic community for a weekend of music and present our live performance,” the members of Kikagaku Moyo explain. “This show in 2014 was a landmark for us. To return years later in 2019 and find the same welcome, the dream was still very much alive and well.”

The live album’s first single “Smoke and Mirrors” was recorded from the Tokyo-based psych rock act’s 2014 Levitation debut. Centered around an expansive, mind-bending, shape shifting arrangement featuring shimmering and droning sitar, a sinuous and supple bass line, dreamy vocals and some expressive guitar work, “Smoke and Mirrors” sounds as though it could have been released in 1968 or so — but with a loose and furious live performance.

Kikagaku Moyo — Live at LEVITATION is slated for a January 15, 2020 release.

 

I’ve written quite a bit about the Bay Area-based avant-garde free rock/psych rock collective Dire Wolves over the years, and although the act has gone through a number of significant lineup changes, the act — Jeffrey Alexander (guitar, synths), who has also had stints running Secret Eye Records and as a member of Jackie O’ Motherfucker and Black Forest Black Sea; Georgia Carbone (vocals); Brian Lucas (bass); Faun Fables‘ Sheila Bosco (drums, piano); Village of Spaces‘ Arjun Mendiratta (violin) and Spires that in the Sunset Rise’s Taralie Peterson (sax) — has a long-held reputation for crafting deeply hypnotic, lysergic music and for being incredibly prolific, releasing over a dozen albums since their formation back in 2008.

Now, as you may recall, the Bay Area-based band’s soon-to-be released album Grow Towards the Light is slated for a June 28, 2019 release through Beyond Beyond is Beyond Records, and the album, which is their fourth official album also marks the band’s first album with Carbone contributing vocals — typically Carbone singing in her own invented language. Thematically, the album as the band’s Jeffrey Alexander explains in press notes, “tries to express the interconnectedness of all things.” “Spacetime Rider,” which I wrote about a few weeks ago was an expansive and free-flowing jam centered around shimmering guitars, a motorik groove, slashing bursts of violin and Carbone’s Nico-like wailing. And while recalling early Velvet Undergound, the track had a patient, painterly air.

Interestingly, Grow Towards the Light‘s latest single “Discordant Angels” is a slow-burning and hypnotic dirge centered around shimmering violin, a gypsy-like rhythm and Carbone’s ethereal wailing. The song finds the band effortlessly meshing elements of classical music, psych rock and folk in a way that’s simultaneously trippy, haunting and unsettling.

 

New Video: JOVM Mainstays Dire Wolves Release an Expansive and Mesmerizing New Single Paired with Trippy Visuals

Over the past two years or so, I’ve written a bit about the Bay Area-based avant-garde free rock/psych rock collective Dire Wolves, and although the act has gone through a number of lineup changes, the act which is currently comprised of founding member Jeffrey Alexander (guitar, synths), who has also had stints running Secret Eye Records and as a member of Jackie O’ Motherfucker and Black Forest Black Sea; Georgia Carbone (vocals); Brian Lucas (bass); Faun Fables’ Sheila Bosco (drums, piano); Village of Spaces’ Arjun Mendiratta (violin) and Spires that in the Sunset Rise’s Taralie Peterson (sax), the act has a long-held reputation for crafting lysergic and hypnotic music — and for being incredibly prolific, releasing over a dozen efforts since their formation back in 2008. 

Slated for a June 28, 2019 release through Beyond Beyond is Beyond Records, the Bay Area’s forthcoming album Grow Towards the Light is officially the band’s fourth full-length album, and the album marks the first, full-length effort with Carbone contributing vocals — typically with Carbone signing in her own invented language. The album as the band’s Jeffrey Alexander explains in press notes “thematically tries to express the ‘interconnectedness of all things.” 

Clocking in at a little over 10 minutes, the album’s latest single “Spacetime Rider” is a expansive and free-flowing jam centered around shimmering guitars, a motorik groove. slashing bursts of violin and Carbone’s ethereal, Nico-like wailing. And while bearing an uncanny resemblance to the Velvet Undergound, the track will further cement the JOVM mainstays reputation for mesmerizing and trippy jams with a painterly air; but along with that, the track possesses a cosmic glow — the sort of glow you’d see traveling across the spacetime continuum.

New Video: Geneva Switzerland’s L’Eclair Releases Trippy, Lo Fi Visuals for “Castor McDavid”

Comprised of Sebastien Bui (keys), Eli Ghersinu (dino bass), Stefan Lilov (broken wah guitar), Yavor Lilov (kicker’s delight/endless kick/bronto kick), Quentin Pilet (bongos), Alain Sandri (congas) and DJ Laxxiste (440 FX), the Geneva, Switzerland-based instrumental act L’Eclair describe their sound in a number of different ways on their Facebook page, including “as if Booker T and the MGs came from Eastern Europe,” an obscure 70s movie soundtrack and as “kraut-exo-soul, brutal funk and Turkish groove.”

The Geneva, Switzerland-based instrumental act’s forthcoming sophomore album Sauropoda is slated for a May 24, 2019 release through Beyond Beyond Is Beyond Records — and the album, which was recorded over the course of two days last October in an undisclosed mountainous location is comprised of deep jams the band road-testing following the recording and release of last year’s breakthrough debut album Polymood. Recorded live and with few overdubs, Sauropoda‘s compositions are reportedly much more organic and capturing the band’s live sound much more accurately than its predecessor.  Interestingly, the album’s trippy and cinematic first single “Endless Dave” it’s a wild yet seamless synthesis of Expensive Shit/He Miss Road-era Fela KutiReturn to Forever-like jazz fusion, prog rock, dub and spaced out psychedelic and 70s soul that sounds both familiar and unlike anything I’ve heard this year.

The recently released video by banditbandeau features incredibly lysergic and lo-fi visuals including wild splashes of color, hypnotic moving shapes and geometric figures that look like textbook figures describing the curvature of spacetime, mixed with found footage and early computer rendered graphics undulating to the funky groove.

Comprised of Sebastien Bui (keys), Eli Ghersinu (dino bass), Stefan Lilov (broken wah guitar), Yavor Lilov (kicker’s delight/endless kick/bronto kick), Quentin Pilet (bongos), Alain Sandri (congas) and DJ Laxxiste (440 FX), the Geneva, Switzerland-based instrumental act L’Eclair describe their sound in a number of different ways on their Facebook page, including “as if Booker T and the MGs came from Eastern Europe,” an obscure 70s movie soundtrack and as “kraut-exo-soul, brutal funk and Turkish groove.”

The Geneva, Switzerland-based instrumental act’s forthcoming sophomore album Sauropoda is slated for a May 24, 2019 release through Beyond Beyond Is Beyond Records — and the album, which was recorded over the course of two days last October in an undisclosed mountainous location is comprised of deep jams the band road-testing following the recording and release of last year’s breakthrough debut album Polymood. Recorded live and with few overdubs, Sauropoda‘s compositions are reportedly much more organic and capturing the band’s live sound much more accurately than its predecessor.  Interestingly, the album’s trippy and cinematic first single “Endless Dave” it’s a wild yet seamless synthesis of Expensive Shit/He Miss Road-era Fela Kuti, Return to Forever-like jazz fusion, prog rock, dub and spaced out psychedelic and 70s soul that sounds both familiar and unlike anything I’ve heard this year.

 

Earlier this year, I wrote about the Rutherford, NJ-based indie rock act Garcia Peoples, and as you may recall the act, which is comprised of founding members Danny Arakaki (guitar) and Tom Malach (guitar), Derek Spaldo (bass) and Cesar Arakaki (drums) and newest member Pat Gubler (keys) can trace their origins to sometime between 2011 and 2012 — depending on who you ask and when you ask them. Interestingly, since the release of last year’s full-length debut, Cosmic Cash through Beyond Beyond Is Beyond Records, the band has been ridiculously prolific, reportedly writing and composing several albums’ worth of material at a rate too quick to set time aside to record it; in fact, during an attention-grabbing weekly residency at Brooklyn’s Wonders of Nature, the band barely repeated a song with some local tape recorders noticing newly evolving material.

Slated for a March 29, 2019 release, Garcia Peoples’ sophomore album Natural Facts purportedly serves as an extended introduction to their unique, cosmic take on Americana that finds the band bridging indie rock, jam band rock and classic rock — with the band’s sound and approach evolving quite a bit. Natural Facts‘ first single was the shaggy, psych rock scorcher, “Feel So Great.” Sounding as though it coulda have been released around 1974, the track was centered around Arakaki and Malach’s impressive two guitar approach, thundering drumming and an expansive and trippy jam-band like song structure, capturing a bunch of good friends, who have spent years jamming, bullshitting, playing records, catching bands and coming into their own — with a passionate, muscular, urgency.

Continuing on a similar vein, Natural Facts‘ second and latest single is the Southern fried rock-inspired “High Noon Violence.” Featuring an Allman Brothers and Lynyrd Skynyrd-like, shimmering two guitar attack, twinkling keys and a propulsive rhythm section within a trippy and expansive song structure, the track has a slow-burning yet lysergic vibe with a free-flowing, bunch of good friends jamming together feel; however, unlike its predecessor, it has a darker, murkier undertone.

The band are currently in the middle of a tour to support their forthcoming sophomore album, and it includes two NYC area dates — March 1, 2019 and March 2, 2019 at Brooklyn Bowl. Check out the tour dates below.

 

Tour Dates:

02.26.19 – Boston, MA @ ONCE Ballroom#
02.27.19 – Port Chester, NY @ Garcia’s#
02.28.19 – Washington, DC @ Gypsy Sally’s#

03.01.19 – Brooklyn, NY @ Brooklyn Bowl#
03.02.19 – Brooklyn, NY @ Brooklyn Bowl#
03.03.19 – Philadelphia, PA @ Ardmore#
#w/ Grateful Shred

Comprised of founding members Danny Arakaki (guitar) and Tom Malach (guitar), Derek Spaldo (bass) and Cesar Arakaki (drums) and newest member Pat Gubler (keys), the Rutherford, NJ-based indie rock act Garcia Peoples can trace their origins back to about 2011 or 2012, depending on who and when you ask them. Since the release of their debut, last year’s Cosmic Cash through Beyond Beyond Is Beyond Records, the band has been ridiculously prolific, reportedly writing and composing several albums’ worth of material, too quickly to record; in fact, during a weekly residency at Brooklyn’s Wonders of Nature, the band barely repeated a song with some local tape recorders noticing newly evolving material.

Natural Facts, which is slated for a March 29, 2019 release through Beyond Beyond Is Beyond is the second album from the New Jersey-based act in a year, and the sophomore effort purportedly serves as an extended introduction to their unique and cosmic take on Americana, a take that bridges indie rock, jam band rock and classic rock — but the album also finds the band sound and approach evolving. Interestingly, Natural Facts‘ latest single is the shaggy, 1974-like psych rock scorcher, “Feel So Great.” Centered around Arakaki and Malach’s impressive two guitar approach, thundering drumming and an expansive and trippy jam-band like song structure, the song captures a bunch of good friends, who spent years jamming, bullshitting, playing records, catching bands and coming into their own — with a passionate, muscular, urgency.

 

 

 

 

Tour Dates:

01.10.19 – Bellingham, WA @ The Firefly Lounge*
01.11.19 – Seattle, WA @ Sunset Tavern*
01.12.19 – Portland, OR @ Doug Fir*
01.13.19 – Bend ,OR @ Volcanic Theater*
01.14.19 – Reno, NV @ The Loving Cup*
01.15.19 – Sacramento, CA @ Harlow’s*
01.16.19 – San Diego, CA @ The Casbah*
01.17.19 – Los Angeles, CA @ The Echo*
01.18.19 – Santa Cruz, CA @ The Catalyst*
01.19.19 – San Francisco, CA @ The Independent*
*w/ Howlin’ Rain

02.26.19 – Boston, MA @ ONCE Ballroom#
02.27.19 – Port Chester, NY @ Garcia’s#
02.28.19 – Washington, DC @ Gypsy Sally’s#

03.01.19 – Brooklyn, NY @ Brooklyn Bowl#
03.02.19 – Brooklyn, NY @ Brooklyn Bowl#
03.03.19 – Philadelphia, PA @ Ardmore#
#w/ Grateful Shred

 

Over the past three years or so, I’ve written quite a bit about the Tucson, AZ-based quintet The Myrrors, and as you may recall the band, which is currently comprised of Nik Rayne, Grant Beyschau, Casey Hadland, Kellen Fortier, and Miguel Urbina have developed and maintained a reputation for crafting ominous and expansive psych rock centered around trance-like grooves. Interestingly, the JOVM mainstays forthcoming album Borderlands which is slated for an August 17, 2018 release through Beyond Beyond Is Beyond Records nominally references the collective, self-made boundaries we draw, while offering a soundtrack for setting forth strategies that either ignore or erases them.

As the band explains, the album’s latest single “The Blood That Runs the Border,” “is actually an old live standard that for whatever reason never translated into a recording until now, a time which the issues of manufactured frontiers and the human cost of xenophobic immigration controls are perhaps more immediate than ever before. Destroy all borders, tear down all walls and the governments that build them! In a sense the track actually sowed the seeds for the entire record, from its subject matter to our conscious effort to more accurately capture the sound of The Myrrors in its current live incarnation.”  Thematically it may overtly political song they’ve ever written, the expansive song is centered by a propulsive, trance-inducing groove over which shimmering, mind-bending guitar work and reverb-drenched covers ethereally float over; but as a result, it has a deeper and heavier emotional heft — crestfallen and exhausted, resolute and determined. And while still evoking a dusty, desert vista, the song evokes our murky and uncertain world in a frightening fashion.

 

 

 

New Audio: JOVM Mainstays HEATERS Return with Cinematic Visuals for Their Most Textured and Nuanced Songs to Date

Over the bulk of this site’s almost eight year history — yes, eight! — I’ve personally written quite a bit about the Grand Rapids, MI-based psych rock quartet and JOVM mainstays HEATERS. And as you may recall, the band, which formed back in 2014 quickly received a growing national and international profile with their attention grabbing appearance on Stolen Body‘s Vegetarian Meat psych rock compilation. The Grand Rapids, MI-based quartet quickly followed up with the Solstice EP, released through Dizzybird Records and the  “Mean Green” 7 inch.  Renowned, Brooklyn-based indie label Beyond Beyond Is Beyond Records released their full-length debut Holy Water Pool to critical applause throughout the blogosphere back in 2015. And with each successive recorded effort, the band began to firmly cement a reputation for crafting a spacey, motorik-like take on West Coast, 60s psych rock and garage rock.

After the release of their critically applauded sophomore effort Baptistina the band went through a massive lineup change in which the band’s founding members Nolan Krebs and Joshua Korf are currently paired with newest members Ryan Hagan and Ben Taber, who joined the band to write and record the band’s third, full-length effort, Matterhorn, which was released earlier this year.  And with the release of album singles “Seance,” “Thanksgiving II” and “Kingsday,” the band managed to retain the gorgeously shimmering guitar lines, propulsive motorik grooves and enveloping sound that first caught the attention of this site and the rest of the blogosphere — but there’s a noticeably different energy to the proceedings, with the band crafting some of the most ambitious and expansive songwriting to date. Unsurprisingly, the album’s fourth and latest single “Black Bolt” continues in a similar vein as its predecessor, as the song possesses a swaggering, self-assuredness but it may also have some of the most textured and nuanced guitar work of its predecessor. 

Shot in an enviably lush and cinematic black and white, the recently released video by Josh Skinner, Jaimie Skriba and Heaters features a mischievously French New Wave-inspired concept in which the members of the band play in a dance studio while dancers do 60s styled dance moves, footage of people riding bikes down suburban streets and so on — but with a wide screen and continuous pan and a shit ton of subtle split screens and the like to create a trippy vibe. 

Comprised of long-time friends Adrian Ceballos (drums and vocals), Daniel Fernandez (bass and vocals), Mario Zamora (keyboard and vocals), Sergio Ceballos (guitar and vocals), and Miguel Rosón (guitar and vocals), the members of the Madrid, Spain-based psych rock quintet Melange are among their hometown’s most accomplished musicians, as each individual member can claim stints in locally renowned acts Lüger, RIPKC, and Bucles and others, and although the band formed back in 2014, the psych rock band derives their name from the name of the spice that makes intergalactic travel, telepathy and longevity possible in Frank Herbert’s sci-fi saga Dune.

The quintet brashly emerged into both the Madrid and Spanish music scenes with their self-released full-length effort, a double LP that featured a deeply conceptual narrative, which was the result of a creative processed inspired by and fueled by the diverse, personal experiences of the members of the band and thematically focused on evolution, comprehension and transformation through music while sonically drawing from prog rock, psych rock and folk.

Thanks to critical praise from the likes of El Pais, Mondo Sonoro, Sol Musica, and Ruta 66 as well as airplay from Radio 3, the Madrid-based psych rock quintet wound up playing at some of their homeland’s best known venues and music festivals including Low Festival, Sonogram Festival, Sala Stereo Festival, Sala Planta Baja, Festival Noroeste, Festival Wos, Fueu Festival and others. Building upon a breakthrough 2016, the members of Melange spent most of this year touring and writing and recording the material, which would comprise their highly-anticipated, Carlos Diaz-produced sophomore effort Viento Bravo, an effort that was recorded in all-analog, live to tape at Gismo 7 Studios in Motril, Spain and Phantom Power in Madrid Spain.

Interestingly, the band’s sophomore effort reportedly finds the band refining the prog rock meets psych rock and folk sound of its predecessor. In fact, as you’ll hear on “Rio Revelto,” the first single off the band’s sophomore effort, the band’s sound is reminiscent of JOVM mainstays Boogarins, Junip and Jose Gonzales, as the song possesses a breezy, tropicalia-influenced vibe but thanks to an expansive, time signature shifting song structure, consisting of four distinct sections held together by a propulsive bass line and some incredibly dexterous guitar playing, the band’s sound also nods at The Yes Album-era Yes. And from this single, the Madrid-based psych rockers will add their names to a growing list of diverse Spanish bands, who have achieved some level of success Stateside.

Renowned psych rock label Beyond Beyond is Beyond Records will be releasing Viento Bravo on November 17, 2017.

 

 

 

 

Now, if you’ve been frequenting this site, you may recall that I’ve written about Montreal-based psych rock/indie rock quintet Chocolat — and with the release of their 2008 full-length debut effort, Piano Elegant, the Canadian act received critical praise for material comprised of sophisticated arrangements with a gritty garage rock sound that also simultaneously drew from yeye and indie rock. And as a result of the attention from the press and blogosphere, the band played several dates with the renowned Jay Reatard — that is before quickly and completely disappearing from the public eye. Interestingly, as it turned out, the band had gone on an extensive and somewhat unannounced hiatus in which several members pursued other creative pursuits — in particular, Ysaël Pépin played bass and toured with Demon’s Claws while Jimmy Hunt focused on a solo career as a singer/songwriter, collaborating with producer Emmanuel Ether and Organ Mood‘s Christophe Larmarche-Ledoux on his 2013 effort, Maladie d’amour. 

According to press notes, the members of the Montreal-based indie rock band were brought back together by a strange force of nature for their 2014 release Tss Tss, an album that was released to international acclaim for a sound that drew from psych rock and krautrock, and was supported by several tours both nationally and internationally. And building upon the buzz that they received after the release of Tss Tss, the Canadian band will be releasing their third full-length album, Rencontrer Looloo on November 11, 2016 through Beyond Beyond Is Beyond Records. And as you would have heard “Ah Ouin,” the album’s first single, the single suggests that the band has been heavily experimenting with their songwriting approach — the material is heavily modal-leaning while with that single possesses elements of skronking and screeching experimental, avant-garde jazz, surfer rock, surfer metal and psych rock. The album’s second and latest single “Le Falcon el Chacal et le Vaisseau Spatial” begins with a twinkling analog synth introduction reminiscent of 80s cartoons followed by lengthier section consisting angular guitar stabs, swirling electronics, bop jazz-like syncopation, followed by a much more anthemic section  consisting of angular power chords and a steady rhythm, twinkling synths and a fiery guitar solo to craft a song that not only sonically and structurally sounds indebted to prog rock but nods at psych rock and classic, arena rock.

 

 

New Video: The Dark Psychedelic Sounds and Visuals of Chocolat’s “Ah Ouin”

The band’s third and forthcoming effort, Rencontrer Looloo is slated for a November 11, 2016 release through Beyond Beyond Is Beyond Records and while being the band’s second post-hiatus album, it also has the band experimenting with their songwriting approach and sound as the band’s material is heavily modal-leaning while possessing elements of skronking experimental jazz, surf metal and psych rock as you’ll hear on the menacing and trippy yet strangely radio-friendly new single “Ah Ouin.”

Directed by Jonathan Robert, who also designed the album’s artwork, the recently released animated video for “Ah Ouin,” according to the band was inspired by 60s psychedelic cartoons and sci-fi cartoons of the 70s and 80s. As the members of the band mention “It’s like a meeting between Yellow Submarine and sci-fi comic book Heavy Metal — and in fact, it employs the same bright yet darkly surreal imagery.

Comprised of Phenomenal Handclap Band‘s Daniel Collas (keyboards, production) and Morgen Phalen (vocals guitar) and members of Stockholm, Sweden-based bands Dungen and The Amazing, indie psych pop act Drakkar Nowhere can trace their origins to when Collas and Phalen had been making music in the kitchen of a rented apartment in Stockholm. And in a relatively short period of time, Collas and Phalen’s kitchen-based music project caught the attention of the members of Dragen and The Amazing, who then joined the project to flesh out its sound, a sound that’s largely influenced by cosmic jazz, soul, jazz fusion, prog rock and psych pop among others — while being influenced by their direct surroundings, including the forests that surround the Bagarmossen and Midsommarkransen neighborhoods of Stockholm.

“How Could That Be Why?,” is the first single off the band’s forthcoming self-titled effort slated for a September 23, 2016 release through Beyond Beyond Is Beyond Records — and the shuffling and trippy single has the band pairing twisting and turning synths and keyboards, a sinuous bass line, an infectious sense of melody  to craft a song that sounds as though it could have been released in 1973. And in some way, the song naturally reminds me a bit of Collas and Phalen’s work with Phenomenal Handclap Band as well as Shawn Lee‘s collaborations with AM and Tim “Love” Lee with a subtle nod to Afrobeat — but with a subtle, cosmic glow at its core.