Tag: GIFT Going in Circles

New Video: GIFT Shares Euphoric “Light Runner”

Earlier this year, Brooklyn-based JOVM mainstays GIFT — TJ Freda (vocals, guitar), multi-instrumentalist Jessica Gurewitz, Kallan Campbell (bass), multi-instrumentalist Justin Hrabovsky and Gabe Camarano (drums) — signed to Captured Tracks, who will be releasing their highly-anticipated sophomore, 11-song album Illuminator on August 23, 2024.

Illuminator reportedly sees the JOVM mainstays firmly cementing their sound with a remarkably mature, self-assuredness for a relatively young band.
Professionally, the members of the rising Brooklyn-based outfit are firmly enmeshed in the local scene as talent buyers, photographers, DJs, audio engineers, art directors, and in the case of Campbell, the owner of Bushwick-based DIY venue Alphaville. The continued melting pot of their combined skills and experiences helps to make the album an even more cohesive listening experience while seeing increasing contributions from each of the band’s members: Gurewitz, a relative newcomer to making music, contributed a host of lyrics and vocal melodies. Hrabovsky, who previously engineered at Asheville, NC-based Drop of Sun Studios and Echo Mountain Recording shared production duties with Freda. And Camarano’s drumming provided the crucial rhythmic underpinning of the album’s material. 

“We had a lot more confidence going in,” Freda says. “The main goal was to take a big swing, embrace the pop sounds we love and clear the mist and clouds surrounding the last record to make it a lot punchier.”

Illuminator will feature the previously released:

Wish Me Away,” a track anchored around a dreamy and hook-driven shoegazer soundscape of glistening, reverb-drenched guitars, woozy synths and a motorik groove paired with propulsive rhythms serving as a lush bed for Freda’s plaintive falsetto, “Wish Me Away” is continuation of the overall aesthetic they established on Momentary Presence and a decided sonic push forward, showcasing where the band is going next. The song also sees the band exploring and expressing a complex array of emotions with a lived-in specificity. 

“‘Wish Me Away’ is about giving into the feeling of everything slipping away,” GIFT’s TJ Freda explains. “Just take it all away, put me out of my misery, wish me away. While this all seems daunting and sad, there’s a feeling of optimism in this song, holding on for dear life and refusing to give up hope.”

After nearly losing a loved one, Freda found himself grappling with the fleeting nature of life, and understandably with the inevitability of mortality. “‘Wish Me Away,’ ruminates on the fear and freedom that can come knowing it can all slip away. The line ‘wish me away’ kept coming up, as in ‘take me, not them,’” Freda adds. 

Going In Circles,” an Evil Heat-era Primal Scream take on shoegaze, built around a motorik groove, glistening and atmospheric synths, swirling reverb-soaked guitar textures and Freda’s dreamily plaintive delivery paired with the quintet’s unerring knack for rousingly anthemic hooks and chorus. But underneath the euphoria-inducing nature of the song is a bitter lament of a relationship gone a bit awry. 

“This was the first song I wrote for Illuminator that helped me realize the direction of the album,” GIFT’s TJ Freda says. “I wrote the chorus while passively playing guitar and rushed to record the idea. At that moment, something clicked and I realized where the album was going. At our shows from the Momentary Presence tour, people would stand in the crowd wide-eyed without moving. We wanted to get people moving with the new album, so we were really inspired by bands like Primal ScreamOasis, and Massive Attack. It’s our psych-rock tribute to U.K. rave culture in the ‘90s.

“The song is about the endless cycle of a relationship,” Freda adds, “the back and forth in both euphoria and doubt. The chorus ‘I never told you why’ is about never being able to say how you really feel, not having closure and the cycle continuing.” 

The Jessica Gurewitz and TJ Freda co-written “Later,” which may arguably be one of the most brooding and uneasy song of the band’s growing catalog — while also being the most straightforward shoegazer track of the album. Anchored around a swaggering motorik groove, the track finds the band pairing glistening and reverb drenched guitars with Freda’s plaintive falsetto and the band’s unerring knack for rousingly anthemic hooks and choruses.

“While writing Illuminator I found myself clinging to intense emotions, reluctant to release them. ‘Later’ stands out as one of the darkest songs I’ve made,” Freda explains. “Making it was cathartic, diving into darker themes. The song explores surrendering to the overwhelming sensation of life slipping away before my eyes.” 

“Light Runner,” Illuminator‘s fourth and latest single sounds — to my ears, at least — like a mind-bending and slickly produced synthesis of Madchester scene, breakbeats, Ray of Light-era Madonna and shoegaze anchored around enormous, buzzy and euphoria inducing hooks and choruses. “Light Runner” also sees the band crafting a hook-driven sound that’s simultaneously dance club and arena rock friendly while retaining the widescreen quality that has won them accolades.

The accompanying video for “Light Runner” was directed by the band’s TJ Freda. “The album and song ‘Ray of Light’ by Madonna was a massive inspiration while recording Illuminator – I wanted to pay homage to the brilliant music video directed by one of my favorite directors Jonas Åkerlund. ‘Light Runner’ celebrates the triumph of emerging from a dark time while acknowledging the transformative power of overcoming it. It’s a testament to the euphoria of personal achievement.In 2023, during our first European tour, we were enthralled by the origins of 90s UK bands like Primal Scream, Massive Attack, and Oasis. Following a show in Glasgow, the promoters treated us to an underground Jungle/DnB rave, blowing our minds wide open.”

New Video: JOVM Mainstays GIFT Shares Brooding “Later”

JOVM mainstays GIFT — TJ Freda (vocals, guitar), multi-instrumentalist Jessica Gurewitz, Kallan Campbell (bass), multi-instrumentalist Justin Hrabovsky and Gabe Camarano (drums) — formed just before the COVID-19 pandemic. And although 2020 wasn’t exactly the most ideal time to start a band, especially for a group of musicians with varying and diverse roots and professional backgrounds, Freda assembled the band by cherry-picking members of some of his favorite local bands, crossed his fingers and hoped for the best. Professionally, the members of the rising Brooklyn-based outfit are firmly enmeshed in the local scene as talent buyers, photographers, DJs, audio engineers, art directors, and in the case of Campbell, the owner of Bushwick-based DIY venue Alphaville

The JOVM mainstays signed to Captured Tracks, who will be releasing their highly-anticipated sophomore, 11-song album Illuminator on August 23, 2024. The album reportedly sees the quintet firmly cementing their sound with a remarkably mature, self-assuredness for a relatively young band. The continued melting pot of their combined skills and experiences helps make the album an even more cohesive listening experience. The album sees increasing contributions from the band’s members: Gurewitz, a relative newcomer to making music, contributed a host of lyrics and vocal melodies. Hrabovsky, who previously engineered at Asheville, NC-based Drop of Sun Studios and Echo Mountain Recording shared production duties with Freda. And Camarano’s drumming provided the crucial rhythmic underpinning of the album’s material. 

“We had a lot more confidence going in,” Freda says. “The main goal was to take a big swing, embrace the pop sounds we love and clear the mist and clouds surrounding the last record to make it a lot punchier.”

Illuminator will feature:

Wish Me Away,” a track anchored around a dreamy and hook-driven shoegazer soundscape of glistening, reverb-drenched guitars, woozy synths and a motorik groove paired with propulsive rhythms serving as a lush bed for Freda’s plaintive falsetto, “Wish Me Away” is continuation of the overall aesthetic they established on Momentary Presence and a decided sonic push forward, showcasing where the band is going next. The song also sees the band exploring and expressing a complex array of emotions with a lived-in specificity. 

“‘Wish Me Away’ is about giving into the feeling of everything slipping away,” GIFT’s TJ Freda explains. “Just take it all away, put me out of my misery, wish me away. While this all seems daunting and sad, there’s a feeling of optimism in this song, holding on for dear life and refusing to give up hope.”

After nearly losing a loved one, Freda found himself grappling with the fleeting nature of life, and understandably with the inevitability of mortality. “‘Wish Me Away,’ ruminates on the fear and freedom that can come knowing it can all slip away. The line ‘wish me away’ kept coming up, as in ‘take me, not them,’” Freda adds. 

Going In Circles,” an Evil Heat-era Primal Scream take on shoegaze, built around a motorik groove, glistening and atmospheric synths, swirling reverb-soaked guitar textures and Freda’s dreamily plaintive delivery paired with the quintet’s unerring knack for rousingly anthemic hooks and chorus. But underneath the euphoria-inducing nature of the song is a bitter lament of a relationship gone a bit awry. 

“This was the first song I wrote for Illuminator that helped me realize the direction of the album,” GIFT’s TJ Freda says. “I wrote the chorus while passively playing guitar and rushed to record the idea. At that moment, something clicked and I realized where the album was going. At our shows from the Momentary Presence tour, people would stand in the crowd wide-eyed without moving. We wanted to get people moving with the new album, so we were really inspired by bands like Primal ScreamOasis, and Massive Attack. It’s our psych-rock tribute to U.K. rave culture in the ‘90s.

“The song is about the endless cycle of a relationship,” Freda adds, “the back and forth in both euphoria and doubt. The chorus ‘I never told you why’ is about never being able to say how you really feel, not having closure and the cycle continuing.” 

Illuminator’s third and latest single is the Jessica Gurewitz and TJ Freda co-written “Later.” Arguably one of the more brooding and uneasy songs of the JOVM mainstays’ growing catalog, “Later” is anchored around a swaggering motorik groove, glistening and reverb drenched guitars paired with Freda’s plaintive falsetto and the band’s unerring knack for rousingly anthemic hooks and choruses. But interestingly enough, the new single may also be the more straightforward shoegazer track of the album, as well.

“While writing Illuminator I found myself clinging to intense emotions, reluctant to release them. ‘Later’ stands out as one of the darkest songs I’ve made,” Freda explains. “Making it was cathartic, diving into darker themes. The song explores surrendering to the overwhelming sensation of life slipping away before my eyes.” 

Co-directed by Sophia Feuer and the band’s Jessica Gurewitz, “the accompanying video for “Later” continues a remarkable run of cinematic and surreal visuals. We follow the band’s Gurewitz as she embarks on a lengthy journey by foot through the woods, a struggling and run down city — and in some way through time, thanks to the use of some flashbacks with stock footage, old photos and more.

“I wanted to explore the internal confusion that comes with the passage of time. I was reading a lot of horror stories while we shot this and I wanted to bring those to the screen by exploring unknown places and questioning timelines,” Gurewitz says. “Working with Sophia Feuer (Director, DP, Editor) was amazing and she made it possible to bring this vision to life.“