London-based singer/songwriter, multi-instrumentalist Andrew Sands is the creative mastermind behind the rising JOVM mainstay shoegaze project SANDS. Influenced by Neil Young, David Bowie, The Smiths, David Lynch, Talk Talk, Echo and the Bunnymen and a long list of others, Sands’ own music sees him seamlessly blending rock, psych rock and elements of pop.
Since starting the project back in 2017, the London-based artist has released a handful of EPs and singles, including 2017’s S/T EP and “Let’s Run”/”Echoes,” 2018’s Waves Calling EP and “Tomorrow’s Gone”/”Burning Man” and 2019’s Nothing Can Go Wrong EP.
Sands’ highly-anticipated full-length debut The World’s So Cruel was released last Friday. And in the lead up to the album’s release, I wrote about three of its previously released singles:
Written and produced at several London studio locations. including Hackney, South Bermondsey and his apartment, the album’s first single, the high energy “Transmission” featured glistening synths, buzzing guitar riffs, a relentlessly propulsive rhythm, a rousingly anthemic series of hooks and choruses paired with Sands’ plaintive delivery and managed to bring The Stone Roses and the Madchester sound to mind — but with a subtly modern take.
“Transmission” is inspired by the busy and eclectic Northeast London neighborhood that Sands once lived in. The lyrics capture the restless energy and activity of the neighborhood in a way that feels very familiar to me as a native New Yorker. And it does so in a way that feels a bit like a contented sigh of being home, and of awe of everything going on around you.
Built around reverb-drenched guitars, skittering and swaggering boom bap-like drum patterns, along with a glitchy bridge and a scorching guitar solo, The World’s So Cruel‘s second single “When It Starts to Rain” is a slick Stone Roses-like vehicle for the London-based artist’s plaintive vocal and his penchant for crafting remarkably catchy hooks and choruses. The track sonically evokes the sense of daydreaming your way through busy, crowded streets, completely immersed in your thoughts and memories, as though you were in a hallucinatory fever dream of the present and your nostalgia.
“Through This Avenue/The Game,” a road trip anthem built around shimmering and hypnotic guitar work, delicate cymbal-driven percussion, bursts of soaring keys, twinkling organ and the London-based artist’s yearning and vulnerable delivery paired with rousingly anthemic, sing-along friendly choruses.
“‘Through This Avenue /The Game’ is a tribute to 13th Floor Elevators and Roky Erikson. I love his music, voice and the look in his eyes. Fierce and vulnerable at the same time, which I hope can be two traits to describe this track too,” Sands explains. “As in Transmission it draws inspiration from life in that London neighbourhood, but more in a nocturnal setting to the whole picture, like being the soundtrack to that.”
The World’s So Cruel’s fourth and latest single “Horizon” is a slow-burning and meditative track built around shimmering acoustic guitar, soaring synths paired with Sands’ seemingly innate ability to craft a rousingly anthemic, enormous hook and his plaintive vocal. At its heart, “Horizon” is an achingly wistful song that feels chilly and autumnal.
“It’s inspired by the seaside and all it triggers to the senses, the empowering blue all around you,” the London-based artist explains. “Even just the thought of lying in a bed somewhere. I wasn’t sure how it would have come out, as except from the song itself and the outro guitar I hadn’t written any part, so a lot came out in the studio when doing it. To me this gives it spontaneity and makes it sound fresh.”