Quebec City-based indie pop act and JOVM mainstays New Bleach features a duo known about Quebec for their work in acclaimed Francophone indie rock act Caravane — — Dominic Pelletier and Raphaël Potvin. Through the release of four singles last year, New Bleach proved to be a decided sonic departure from Pelletier’s and Potvin’s previous work:
“Awake,” the duo’s New Bleach debut was an Oracular Spectacular-era MGMT-like single centered around a profound philosophical question: “What if death was just a dream?”
“Silver Lining,” a Quiet Storm R&B meets Beacon-like track that’s one part old-school love song and one part plea for hope in a seemingly hopeless and bleak world.
“High.” Kraftwerk meets 80s New Wave-like track centered around the age-old desire to get into the car for a road trip — and maybe pull over to do some hallucinogens and daydream.
“You,” a slow-burning and atmospheric track full of the aching longing and regret of one’s lingering ghosts that featured Ghostly Kisses‘ Margaux Sauvé.
The JOVM mainstays start 2021 with a gorgeously cinematic live session filmed in the Le Massif de Charlevoix, Quebec. Filmed in a mountainous forest cleaning, just off the coast of the St. Lawrence River, with a morning fog gently lifting, the sessions take place over the course of a day and night with the duo performing behind a futuristic lighting rig. The session features three singles I’ve written about previously — “Awake,” Silver Lining,” and “High.” The setting is breathtakingly gorgeous — in a way that only could be Quebec.
“We wanted to bring our songs to life in a setting that would do justice to the beauty of the landscapes of our native Quebec,” Pelletier and Potvin explain. “We thank Le Massif de Charlevoix from the bottom of our hearts for allowing us to fulfill our slightly crazy dreams.