Tag: Lucky Number Music

Video by William Ruben Helms

New Video: Sunflower Bean Shares an Arena Rock Friendly Ripper

Formed back in 2013, while they were still teenagers, New York-based trio Sunflower Bean — Julia Cumming (vocals, bass) Nick Kivlen (guitar, vocals) and Olive Faber (drums) — are arguably one of the New York metropolitan area’s most acclaimed and commercially successful indie bands. Since their formation, the New York-based trio have released three critically acclaimed albums, 2016’s Human Ceremony, 2018’s Twentytwo in Blue and 2022’s Headful of Sugar, which featured several chart-topping singles.

The band has supported those albums with sold-out tour dates as headliners and as openers for the Beck, The Strokes, Cage the Elephant, Interpol, Courtney Barnett, The Pixies, The Kills, DIIV, Wolf Alice and more. They’ve also made the rounds of the international festival circuit with stops at Glastonbury, Governor’s Ball, Bonnaroo, Lollapalooza, Reading Festival, Leeds Festival and others. And famously, they opened for Bernie Sanders during primary campaign rallies. 

Adding to a growing profile, the band’s Julia Cumming had a guest spot on Yves Tumor‘s 2020 effort Heaven to a Tortured Mind. Nick Kivlen and Olive Faber collaborated with Frost Children on “SERPENT,” which appears on 2023’s Speed Run. 

Late last year, the band returned with the Shake EP. The self-produced and self-recorded effort featured some of the band’s heaviest, most immediate and loudest material they’ve written and recorded to date. Influenced by the doom-laden, riff-driven sound of Black Sabbath and others, the EP is an embrace of rock tropes and excess, while nodding to the band’s first two albums. 

“SHAKE was inspired by our first years as a DIY band, the spirit that birthed us and gave us the chance to have this enduring journey together,” the band says of the EP. “We wrote, recorded, engineered, and produced these songs so nothing was filtered through anyone else’s idea of us. We always felt like rock and roll was a feeling, not a sound. But sometimes there is no subverting it or explaining it. We’re now offering it exactly as it occurred to us.” 

The JOVM mainstays highly-anticipated fourth album Mortal Primetime is slated for an April 25, 2025 through Lucky Number. In the three years since their last album Headful of Sugar, the members of the band drifted from one another as they pursued new projects and confronted personal challenges, tragedies and transformations. The album reportedly finds the members of the band with a renewed sense of purpose after nearly losing everything they’ve built together. “You get to decide what your prime is, and you fight for it,” the band’s Julia Cumming says. “This is ours, and that can’t be taken away by circumstance. We can’t take it away from each other. This moment, where we are now, is what we’ve always fought for.”

Mortal Primetime‘s material was inspired by alternative rock and psychedelia and rooted in arena-sized ambition, which results in a sound that’s not just undeniably theirs, but also sees the band celebrating their history while boldly pushing into the future.

Mortal Primetime‘s first single “Champagne Taste” is a nod to the band’s long-time alias when performing secret shows to test out new material, Anchored around scuzzy riffs, arena rock friendly, power chord-driven hooks and choruses paired with Cumming’s sultry, The Idiot-era Iggy Pop-styled croon, “Champagne Taste” sees the band simultaneously channeling a synthesis of 80s glam rock and 90s riot grrl alt rock and punk. But at its core, is a fierce, almost feral determination.

“This song came after a period that felt like rock bottom for the band. It is about feeling beaten down but still driving forward, to keep faith, to grow and to continue to create on our own terms, our Mortal Primetime,” the band explains.

The Issac Roberts-directed video for “Champagne Taste” is a slick, super stylized visual that recalls 90s MTV.

Video by William Ruben Helms

New Video: Sunflower Bean Shares a Gritty, Grimy Ripper

Formed back in 2013, while they were still teenagers, New York-based trio Sunflower Bean — Julia Cumming (vocals, bass) Nick Kivlen (guitar, vocals) and Olive Faber (drums) — have become one of the area’s most acclaimed outfits. During that period, they’ve released three critically applauded full-length albums, 2016’s Human Ceremony, 2018’s Twentytwo in Blue and 2022’s Headful of Sugar, which have featured several chart topping releases. They’ve supported those albums with sold-out tour dates as headliners and as openers for the likes Beck, The Strokes, Cage the Elephant, Interpol, Courtney Barnett, The Pixies, The Kills, DIIV, Wolf Alice and more. They’ve also made their run across the international festival circuit, making stops at Glastonbury, Governor’s Ball, Bonnaroo, Lollapalooza, Reading Festival, Leeds Festival and others. And famously, they’ve opened for Bernie Sanders during this primary campaign rallies.

Adding to a growing profile, the band’s Julia Cumming had a guest spot on Yves Tumor‘s 2020 effort Heaven to a Tortured Mind. Kivlen and Faber collaborated with Frost Children on “SERPENT,” which appears on last year’s Speed Run.

The trio’s newest effort, Shake EP is slated for a September 27, 2024 release through Lucky Number. The self-produced and self-recorded effort will reportedly feature some of the band’s heaviest, most immediate and loudest material to date. Influenced by the doom-laden, riff-driven sound of Black Sabbath and others, the EP is an embrace of rock tropes and excess, while nodding to the band’s first two albums.

“SHAKE was inspired by our first years as a DIY band, the spirit that birthed us and gave us the chance to have this enduring journey together,” the band says of the EP. “We wrote, recorded, engineered, and produced these songs so nothing was filtered through anyone else’s idea of us. We always felt like rock and roll was a feeling, not a sound. But sometimes there is no subverting it or explaining it. We’re now offering it exactly as it occurred to us.” And as a result, the EP captures the band at its most raw, unfiltered and most natural state.

To further that theme, the band worked with rising Toronto-based director Isaac Roberts to create a 14-minute performance based video to showcase each track through an interpretation of the natural elements — earth, wind, water, fire and metal.

The EP’s lead single and title track, the grimy and gritty “Shake” is a scorching doom-laden, distorted pedaled power chord-driven ripper with thunderous drumming that captures the band at their loudest, hardest and meanest to date, and at their most inspired.

The accompanying video directed by Roberts performing the song in a torrential rain storm that created the sort of mud pit reminiscent of Nine Inch Nails‘ Woodstock 94 set. Fittingly, the video captures and emphasizes the grit and grime of its accompanying song.

Video by William Ruben Helms

New VIdeo: JOVM Mainstays Dream Wife Share Kaleidoscopic Visual for Glittery Dance Punk Anthem “Orbit”

Deriving their name from a pointedly satirical criticism of society’s objectification of women, the acclaimed London-based JOVM mainstays Dream Wife — Rakel Mjöll (vocals) (she/her), Alice Go (guitar, vocals) (she/her) and Bella Podapec (bass, vocals) (they/them) — can trace their origins back to 2015 when the trio started the band as a art project, rooted in a unique concept: a band born out of one girl’s memories of growing up in Canada in the 1990s. 

Their 2018 self-titled debut was released to widespread critical acclaim, and led to the JOVM mainstays opening for Garbage, The Kills and Sleigh Bells, as well as their SXSW debut. Building upon a rapidly growing profile, Dream Wife followed up with a series of headlining tours across the European Union and the States, including a Rough Trade stop with New York-based genre-defying artist Sabri. 

Dream Wife’s 2020 Marta Salogni-produced So When You Gonna . . . saw the JOVM mainstays writing and recording some of their most urgent and direct material to date. Thematically touching upon abortion, miscarriage and gender equality, the album’s material is fueled by a “it’s-now-or-never” immediacy with the album’s material being a call to action to the listener to get up off their ass, and do the work to make a morally bankrupt world better.

Additionally, the album was a critical and commercial success — especially in the UK: The album landed at #18 on the UK Albums Chart, making it the only album in the Top 20 to be produced by an all womxn/non-male production and engineering team — and the only non-major label release to chart that high. 

The London-based outfit’s highly-anticipated and long-awaited third album Social Lubrication is slated for a June 9, 2023 release through Lucky Number. Throughout their career, the trio has been remarkably adept at merging the political and the playful, and Social Lubrication continues that reputation. Forcefully vital statements are hidden within hot and heavy dance floor anthems about making out, having fun, staying curious. In the band’s words, the album is: “Hyper lusty rock and roll with a political punch, exploring the alchemy of attraction, the lust for life, embracing community and calling out the patriarchy. With a healthy dose of playfulness and fun thrown in.”

“There is a sense of fun and openness that is central to Social Lubrication, as well. “There’s a lot of lust in this album and taking the piss out of yourself and everyone you know,” Rakel Mjöll says. “It’s almost quite juvenile in that way.”

Perhaps more than ever, the live show is at the core of the album and its material. “The live show is the truth of the band,” Alice Go says. “That’s at the heart of what we do and of the statements we’re making.” That energetic, pedal-to-the-metal sound explodes through the album’s material — and you can hear it through the loud, dirty riffs and choruses specifically built for dancing and shaking asses together in shared spaces. For the band’s Go, who produced the album, it was important to capture and bottle that joyful, frenetic feeling the band’s members all felt. “We wanted to get that rawness and energy across in a way that hadn’t been done before,” she says. 

For the band, the live show is where the band and fans can come together in a shared moment of community. And to that end, the album is a celebration of community and a big ol’ middle finger to the societal barriers enforced to sever connection, playfulness, curiosity and even sexual empowerment. “Music is one of the only forms of people experiencing an emotion together in a visceral, physical, real way,” says Go. “It’s cathartic to the systemic issues that are being called out across the board in the record. Music isn’t the cure, but it’s the remedy. That’s what Social Lubrication is: the positive glue that can create solidarity and community.” 

“The album is speaking to systemic problems that cannot be glossed over by lube,” the band’S Bella Podpadec says. “The things named in the songs are symptoms of f-ed up structures. And you can’t fix that. You need to pull it apart.”

So far, I’ve written about two of Social Lubrication‘s singles:

“Leech,” an urgent, post-punk inspired ripper that saw the band’s Mjöll alternating between spoken-word-like delivery for the song’s verses and feral shouting for the song’s choruses. Mjöll’s vocal delivery is paired with an alternating song structure that features looping and wiry guitar bursts for the song’s verses and explosive, power chord-driven riffage for the song’s choruses. The song is a tense, uneasy and forceful, mosh pit friendly anthem for our uncertain, fucked up time, that addresses the inherent double standards of power — while urgently calling for more empathy.” 

“It’s an anthem for empathy. For solidarity,” the JOVM mainstays explain. “Musically tense and withheld, erupting to angry cathartic crescendos. The push and pull of the song lyrically and musically expands and contracts, stating and calling out the double standards of power. Nobody really wins in a patriarchal society. We all lose. We could all use more empathy. As our first song to be released in a while, we wanted to write something that feels like letting an animal out of a cage. It’s out. And it’s out for blood…”

“Hot (Don’t Date A Musician),” a Gang of Four-like, tongue-in-cheek ripper inspired by Mjöll’s grandmother’s sage advice — despite the fact that she herself, dated many musicians in her day — while wryly poking fun at musicians and the music adjacent, the band included. “Dating musicians is a nightmare,” Mjöll explains. “Evoking imagery of late night make-outs with fuckboy/girl/ambiguously-gendered musicians on their mattress after being seduced by song-writing chat. The roles being equally reversed. Having a laugh together and being able to poke fun at ourselves is very much at the heart of this band. This song encapsulates our shared sense of humour. Sonically it is the lovechild of CSS and Motorhead. It has our hard, live, rock edge combined with cheeky and playful vocals.”

Tha album’s third and latest single “Orbit” is a dance punk ripper. built around a a propulsive disco-inspired post punk rhythm, bursts of wiry guitars paired with enormous hooks and Mjöll’s sultry rock goddess-like delivery that recalls Fever to Tell-era Yeah Yeah Yeahs, Echoes-era The Rapture and LCD Soundsystem among others. Much like its predecessor, the song is fun and rooted in a sense of youthful adventure and possibility.

“Written through the joy of jamming together and locking into the groove like a multi limbed space age organism, ‘Orbit’ has a dance rock edge from the early noughties of bands like New Young Pony Club and Yeah Yeah Yeahs,” the band explains. “Lyrically, it was inspired by post-lockdown London coming back to life and sharing a space through friendship and community. And how each day you never know what’s in store for you or how a stranger can become someone close to you – for a day, a heartbeat, a phase, or a lifetime.”

Directed by Sophie Webster, the accompanying video for “Orbit” is a kaleidoscopic and trippy visual that features the trio rocking out with a youthful abandon — and plenty of fans to blow around their hair, because rock ‘n’ roll, right?

Single Review by William Ruben Helms

New Audio: JOVM Mainstays Dream Wife Drops Blistering Single from Soon-to-Be Released Live Album

Deriving their name from a pointed criticism of society’s objectification of women, the London-based punk rock trio and JOVM mainstays Dream Wife — Icelandic-born, London-based Rakel Mjöll (vocals), Alice Go (guitar, vocals) and Bella Podapec (bass, vocals) — can trace their origins to when the trio met and started the band back in 2015 as an art project centered around a unique concept: a ban d born out of one girl’s memories of growing up in Canada in the 1990s.

Dream Wife’s 2018 self-titled debut was released to widespread critical acclaim — and the London-based JOVM mainstays supported the album by opening for Garbage, The Kills and Sleigh Bells and playing that year’s SXSW. Building upon a growing international profile, the members of Dream Wife also went on a series of headlining tours across the European Union and the States, which included a Rough Trade stop with New York-based genre-defying artist Sabri.

Released earlier this year through Lucky Number Music, the London-based trio’s Marta Salogni-produced So When You Gonna . . . finds the JOVM mainstays crafting what may arguably be their most urgent and direct material to date. Thematically touching upon abortion, miscarriage and gender equality, the album’s material if fueled by a “it’s now or never” immediacy, in which the listener is told that they need to get off their ass and start doing something to make the world a better place for all — right this very second. In the UK, So When You Gonna . . . has been a critical and commercial success: the album landed at #18 on the UK Albums Chart, making it the only album in the Top 20 to be produced by an all womxn/non-male production and engineering team — and the only non-major label release to chart that high.

To celebrate such a momentous achievement in their careers, Dream Wife will be releasing a live album, IRL (Live in London 2020). Recorded at a Peckham Audio show back in January, the live album, captures the band’s ferocious and feral live sound, which has made them a must-see live act. But it also captures something much larger and much more important what so many of us miss: the transcendent ecstasy of a fan seeing their favorite artist play their favorite song live; the camaraderie with newfound friends over your mutual love of that artist — or of traveling to see that artist and on and on and on.

IRL (Live in London 2020)’s first single is a previously unreleased song “Cheap Thrills.” Centered around slashing guitars, a propulsive bass line, four-on-the-floor drumming and Mjöll’s brash and bratty delivery, “Cheap Thrills” sonically is one part Gang of Four, one part Yeah Yeah Yeahs and one part Garbage with a youthful and defiant urgency.

Video by William Ruben Helms

New Video: JOVM Mainstays Dream Wife Releases a Riotous Visual for Mosh Pit Ripper “So When You Gonna . . . “

Deriving their name as a commentary on society’s objectification of women, the London-based punk rock trio and JOVM mainstays Dream Wife — Icelandic-born, London-based Rakel Mjöll (vocals), Alice Go (guitar, vocals) and Bella Podapec (bass, vocals) — can trace their origins to when the trio met and started the band back in 2015 as part of an art project conceptualized around the idea of a band born out of one girl’s memories of growing up in Canada during the 1990s.

2018 saw the band release their self-titled, full-length debut to critical acclaim. And as a result, the band built up a profile as a must-see live act, playing at SXSW, opening for Garbage, The Kills and Sleigh Bells, which they followed up with sold-out headlining tours across the European Union and the US — including a stop at Rough Trade with New York-based genre-defying artist Sabri. Adding to a growing profile, the band had their music appear in the Netflix hit series Orange is The New Black. But at the core of all of that is the trio’s mission to lift up other womxn and non-binary creatives with empowering messages and a “girls to the front” ethos.

Slated for a July 3, 2020 release through Lucky Number Music, the London-based trio’s Marta Salogni-produced So When You Gonna . . .  may arguably be the most urgent and direct call to the action of the rising act’s growing catalog. Thematically touching upon some of the most important and sobering themes of our sociopolitical moment including abortion, miscarriage and gender equality, the album is centered by an “it’s a now or never” immediacy in which the listener is directly encouraged to stop waiting, get off your ass and start doing something. The album’s title also plays on its central idea. “It’s an invitation, a challenge, a call to action,” the band’s Rakel Mjöll says in press notes.

So far, I’ve written about two of the album’s singles:  the bombastic, maximalist, tongue-in-check “Sports!,” which recalled Q: Are We Not Men? A: We Are Devo!and Freedom of Thought-era DEVO, Fever to Tell-era Yeah Yeah Yeahs and Entertainment-era Gang of Four with an exuberant, zero fucks given air — and the achingly nostalgia “Hasta La Vista,” a mid-tempo track that focused on the tight familial bond the band has developed through a shared experience of life on the road, the aching nostalgia for the people, places and things from home you miss while away, and the odd feeling that things have changed in some way that you can’t quite put a finger on when you get back. 

So When You Gonna . . .’s third and latest single, the infectious and anthemic album title track “So When You Gonna . . .” is a most pit friendly ripper featuring bursts of angular guitar chords and punchily delivered lyrics. Proudly continuing their girls and womxn to the front ethos, their latest offering is sultry, in-your-face challenge in which its narrator displays her bodily autonomy and desires with a bold self-assuredness that says “Well, what are you waiting for? We both know what we want. Let’s get to it!” 

“It’s a dare, an invitation, a challenge.  It’s about communicating your desires, wholehearted consent and the point where talking is no longer enough,” the members of Dream Wife explain. “It promotes body autonomy and self empowerment through grabbing the moment. The breakdown details the rules of attraction in a play by play ‘commentator’ style, inspired by Meat Loaf’s ‘Paradise by the Dashboard Light.”

Directed by Aidan Zamiri, the recently released video for “When You Gonna . . .” is shot from the first person POV perspective of the inside of someone’s very hungry mouth. The viewer follows the mouth as it attends a sweaty and raucous Dream Wife show that captures the energy of their live show — and most important, the excitement of strangers suddenly bonding over their love of their favorite band. And like a lot of shows, our protagonist meets and kisses a bunch of attractive new friends, and interacts directly with their favorite band. Seeing your favorite band at some dark, sweaty, booze soaked shithole is a profound experience that simply can’t be manufactured or replicated and for me, the video for “When You Gonna . . .” reminds me of the things I desperately miss. 

“For the video we worked with our favourite elf prince Aidan Zamiri who filmed around a free sweaty, sexy, gig we did for our fans back in January – shot as a first person POV from the inside of a mouth,” the band says of the new video. “Performing live is the beating heart of this band and we miss it, so please take this video as a little love letter to the rock show.”

Video by William Ruben Helms

New Video: Dream Wife’s Achingly Nostalgic Visuals for “Hasta La Vista”

Deriving their name as a commentary on society’s objectification of women, the London-based punk rock trio and JOVM mainstays Dream Wife — Icelandic-born, London-based Rakel Mjöll (vocals), Alice Go (guitar, vocals) and Bella Podapec (bass, vocals) — can trace their origins to when the trio met and started the band back in 2015 as part of an art project conceptualized around the idea of a band born out of one girl’s memories of growing up in Canada during the 1990s.

2018 saw the band release their self-titled, full-length debut to critical acclaim. And as a result, the band built up a profile as a must-see live act, playing at SXSW, opening for Garbage, The Kills and Sleigh Bells, which they followed up with sold-out headlining tours across the European Union and the US — including a stop at Rough Trade with New York-based genre-defying artist Sabri. Adding to a growing profile, the band had their music appear in the Netflix hit series Orange is The New Black. But at the core of all of that is the trio’s mission to lift up other womxn and non-binary creatives with empowering messages and a “girls to the front” ethos.

Slated for a July 3, 2020 release through Lucky Number Music, the London-based trio’s Marta Salogni-produced So When You Gonna . . .  may arguably be the most urgent and direct call to the action of the rising act’s growing catalog. Thematically touching upon some of the most important and sobering themes of our sociopolitical moment including abortion, miscarriage and gender equality, the album is centered by “it’s a now or never” immediacy in which the listener is encouraged to stop waiting, get off your ass and start doing something. The album’s title also plays on its central idea. “It’s an invitation, a challenge, a call to action,” the band’s Rakel Mjöll says in press notes. 

After playing roughly 200 shows during the course of 2018, the band didn’t bother to sit still and they turned to playing sports while writing the material that would eventually comprise their forthcoming sophomore album. “Sports!” the album’s bombastic, tongue-in-cheek first single featured explosive blasts of angular guitar, four-on-the-floor drumming, rapid-fire tempo shifts, shimmering synth arpeggios, enormous arena rock friendly hooks and winking vocal asides reminiscent of Q: Are We Not Men? A: We Are Devo!and Freedom of Thought-era DEVO, Fever to Tell-era Yeah Yeah Yeahs and Entertainment-era Gang of Four with an exuberant, zero fucks given air. 

So When You Gonna . . . ‘s second and latest single “Hasta La Vista” is a mid-tempo track centered around four-on-the-floor drumming, shimmering and angular guitar chords, an infectious hook and Mjöll’s unique vocal delivery, which balances a girlish coquettishness with an aching and longing nostalgia for the friends and family they were away from while on the road, the small comforts of home that you’d miss while being on the road. But there’s also the acknowledgement of the tight, familial bond that they’ve developed with each other through their shared experiences of life on the road, and the aspects of their lives that have changed as a result of their lives as professional musicians. Much like a great deal of the material I’ve written about recently, “Hasta La Vista” reveals prescient parallels to our contemporary life: trapped in various forms of indefinite isolation, we can’t get the things we miss — and may never get them again. And we have to accept the changes within our lives, including the ones that may have permanent and long-lasting negative effects. 

“Hasta is one of the first songs we wrote after we completed our touring cycle for our debut album. We’d played over 200 shows in 18 months and had returned to London to discover that things around us had changed and so had we,” the band says in press notes. “Close relationships fell apart and others came together. This song is about accepting and embracing that change and being thankful to what that was and what it is today.”

The band adds, “Being on tour has some similarities to living under quarantine — the separation from loved ones, the submission to the process, the large amounts of time in contained spaces with the same group of people. We built this band around relentless touring and the celebration and love of the live show and the community that it creates. And we’re very much looking forward to experiencing that again, when the time is right.”

Edited by the band’s Rakel Mjöll, the recently released video for “Hasta La Vista” is centered around home video footage of the members of Dream Wife as adorable, small children — shot by their families. The video further emphasizes the song’s longing and wistful nostalgia. In this case for a far simpler, seemingly less uncertain time — and for several people, who may no longer be with them. 

Video by William Ruben Helms

New Video: London’s Dream Wife Releases a Mischievous and Absurd Ode to Sports

Deriving their name as a commentary on society’s objectification of women, the London-based punk rock trio Dream Wife — Icelandic-born, London-based Rakel Mjöll (vocals), Alice Go (guitar, vocals) and Bella Podapec (bass, vocals) — can trace their origins […]

Video by William Ruben Helms

New Video: Dream Wife’s Dystopian Anime-Influenced Visuals for Anthemic New Single “Hey! Heartbreaker”

Deriving their name as a commentary on society’s objectification of women, the London-based punk rock trio Dream Wife, comprised of Icelandic-born, London-based Rakel Mjöll (vocals), Alice Go (guitar, vocals) and Bella Podapec (bass, vocals) met while the trio were attending art school in Brighton, UK — with Mjöll, Go and Podapec forming the band in 2015 as part of an art project conceptualized around the  idea of a band born out of one girl’s memories of growing up in Canada during the 1990s.  And since their formation, the trio quickly developed a national profile, as they’ve received critical praise for their earliest releases and their live shows from the likes of NPR, DIY, Stereogum, Nylon, Entertainment Weekly and others. Adding to a growing profile, the trio have toured across the European Union, opened for Sleigh Bells and The Kills during their respective US tours, and have played a number of the world’s biggest festivals, including SXSW.

Dream Wife’s highly anticipated self-titled debut is slated for a January 26, 2018 release through Lucky Number Music and from the album’s latest single “Hey! Heartbreaker,” the British based punk trio’s sound features stomp and shout in the mosh pit worthy hooks, fuzzy and angular guitar chords and a steady backbeat in a fashion that’s reminiscent of Is Is and Fever to Tell-era Yeah Yeah Yeahs and Elastica, complete with a brassy, kick ass and take names self-assuredness and bratty mischievousness at its core. 

Animated by Joe Prytherch, a former art director of Boiler Room, best known as Mason London, the recently released video envisions a dystopian yet familiar future inspired by anime, Akira, Josie and the Pussycats and Jem, in which the members of the band are depicted as robot performers held in a sleazy bar against their will, where they perform in front of bored customers. But when we catch them in the world of the video, the trio violently escape and lead the police through a breakneck escape from the city. 

As the members of the band said in press notes about the video and its concept, “We were super excited to work with Mason London to bring the world of ‘Hey! Heartbreaker’ to life. Collaboration is integral in our approach to Dream Wife, and we encourage different creative ideas and paths to mix with our own vision.

“It’s uncanny to watch these mechanical, parallel versions of ourselves rock out and then break out. We like to think that in another reality our robot versions are continuing their adventures; perhaps in the forest, perhaps plotting for a robot revolution, perhaps playing wild, secret rock shows to other robos.”