Tag: Luna Shadows practice

Single Review by William Ruben Helms

Last year, I wrote a bit about the rapidly rising Los Angeles-based singer/songwriter, multi-instrumentalist, electronic music artist and electronic music producer, Luna Shadows.  The Los Angeles-based pop artist began her career as a touring member of the acclaimed New Zealand-based synth pop act The Naked and Famous— but Shadows went solo, because she felt she had a voice that demanded to be heard on its own terms.

Since leaving The Naked and famous, Luna Shadows has developed a reputation for a staunchly DIY approach frequently writing, performing, producing, engineering and editing every single note of her work — and for crafting sultry, melancholy pop that Billboard has called “. . . refreshingly soulful and haunting .  .  . ,” and compared by some critics as Lana Del Rey taking Lorde to the beach. Adding to a growing national profile, the Los Angeles-based artist’s work  has amassed well over 35 million Spotify streams with tracks landing on tastemaker playlists like New Music Friday, Indie Pop, Weekend Beats and Weekly Buzz and landing as high as #7 on the US Charts and #18 on the Global Viral Charts.  She’s also received airplay on a number of radio stations  globally including KROQ, BBC Radio 1 and Beats 1 — all without the support of a label.

Last year saw Luna Shadow begin an ongoing collaboration with Now Now‘s Brad Hale and The Naked and Famous‘ Thom Powers to help shoulder the production and editing load — and she signed to +1 Records, who released three attention grabbing attention: “lowercase,” a track imbued with the bitterness, heartache and confusion of a dysfunctional relationship full of power plays, recriminations and accusations paired with a sleek and hyper-modern, trap-leaning production, “god.drugs.u” which continued in a similar vein as “lowercase” while possessing a plaintive and unfulfilled yearning and lastly. “practice,” a rumination on love and loss featuring Stevie Nicks‘ “Stand Back“-like synth arpeggios and Shadow’s plaintive vocals.

Shadows begins 2020 building up to the release of her highly-anticipated sophomore album with the release of her latest single “millennia,” which was cowritten with Chelsea Jade and continues her ongoing collaboration with Brady Hale and Thomas Powers. Centered around a pulsating and thumping beats, shimmering synth arpeggios and the Los Angeles-based JOVM mainstays achingly plaintive vocals, the track seethes with an irritable frustration, as it captures a narrator who’s worn out by the passive aggression and mixed messages of a love interest. She’s tired of being left in the dark and being confused as to what’s going on, and as a result the song captures a particular sensation that’s familiar to all of us: being left in the dark by someone we care about.

Shadows elaborates, “”millennia’ is essentially about different styles of dispute and communication. There are some people who prefer to confront things right away and talk until resolution is reached; conversely, there are others who run in the opposite direction and avoid confrontation all together. I personally find that the silent treatment tends to be more painful than confrontation.”

 

 

 

 

 

Single Review by William Ruben Helms

Earlier this year, I wrote about the rapidly rising Los Angeles-based singer/songwriter, multi-instrumentalist, electronic music artist and electronic music producer, Luna Shadows.  Interestingly, the Los Angeles-based pop artist began her career as a touring member of the acclaimed New Zealand-based synth pop act The Naked and Famous — but Shadows went solo, because she felt she had a voice that demanded to be heard on its own terms.

Since then, Luna Shadows has developed a reputation for a staunchly DIY approach, as she writes, performs, records, produces, edits and engineers every single note of her work — and for crafting sultry, melancholy pop that Billboard has called “. . . refreshingly soulful and haunting .  .  . ,” and compared by some critics as Lana Del Rey taking Lorde to the beach.

Adding to a growing profile, the Los Angeles-based artist’s work has amassed over 35 million Spotify streams with tracks landing on tastemaker playlists like New Music Friday, Indie Pop, Weekend Beats and Weekly Buzz and landing as high as #7 on the US Charts and #18 on the Global Viral Charts. Her live debut. which took place at the renowned Los Angeles indie music showcase School Night was a sell-out — and she also has received airplay on a nubmer of radio stations globally, including  including KROQ, BBC Radio 1 and Beats 1. And amazingly, she accomplished all of that without the support of a label.

Now, as you may recall this past year has been a momentous year for the Los Angeles-based pop artist: She recently began collaborating with two highly-acclaimed mainstream indie pop producers — s Now Now‘s Brad Hale and The Naked and Famous‘ Thom Powers to help shoulder the production and editing load — and she signed to +1 Records, who released her first single of the year, “lowercase,” a track imbued with the bitterness, heartache and confusion of a dysfunctional relationship full of power plays, recriminations and accusations paired with a sleek and hyper-modern, trap-leaning production. “god.drugs.u” continued in a similar vein as its immediate predecessor but while centered around a plaintive and unfulfilled yearning.

“practice,” Luna Shadow’s third and latest single of the year continues a run of sleek, hyper modern, radio and club friendly bangers, as its centered around the sort of synth arpeggios reminiscent of Stevie Nicks‘ “Stand Back,” Shadow’s plaintive vocals and tweeter and woofer rocking beats. And while being a rumination on love and loss meant to remind the listener that every love affair throughout your life is essentially practice for the next one, it’s also a reminiscence on the one that might have worked — but somehow didn’t. And instead of harboring bitterness, the song suggests that it’s all a part of being human.

“Like all songs in this series, this song involves a breakdown or barrier in communication both in the digital and physical worlds,” Shadows says of the song. “In the most literal interpretation, ‘practice’ is an imaginary conversation with a bridge jumper, beginning with a retroactive plea for them to check their Twitter mentions as they might’ve seen the outpouring of love left for them before they made an irreversible decision. The chorus is a sentiment that someone once expressed to me in a dark hour: that love is a process, something in constant refinement, something never damaged beyond repair, somewhere that you can always return. This message reached me at a necessary moment, and I wanted to forward it musically with the hope that it might reach someone who needs to hear it right now.”