Matilda Mård is a Swedish-born and-based singer/songwriter and the creative mastermind behind the emerging recording project Many Voices Speak. Started in late 2016, Mård received early attention for her cover of “Blue Moon,” which eventually landed on Billboard‘s Emerging Artists Chart. Building upon a growing profile, the Swedish-born and-based singer/songwriter’s debut single “Video Child” appeared in the Netflix drama To All The Boys I’ve Loved Before, which led to a growing international profile, in addition to the release of her debut EP Away For All Time.
2018’s full-length debut Tank Town featured a handful of attention grabbing singles including “Necessaries,” “I Saw You,” Chances” and “Bony Shelter,” which was dubbed one of the “Most Beautiful Songs in the World” by Spotify.
Recorded in Berlin and released through Strangers Candy Records, Mård’s latest single, the Peter Nygård-produced “Want It Kept,” is a slow-burning and brooding track centered around an sparse arrangement of ethereal synths, shimmering guitars and Mård’s achingly tender and wispy vocals. Sonically recalling the likes of Kate Bush, ACES and Softspot, the song is an atmospheric meditation on the inherent sacrifices and compromises of adult love, rooted in deep-seated regret and lived-in, personal experience. And as a result, the song manages to be a bittersweet and tacit acknowledgement of the fact that romantic relationships can have a person twisting and turning themselves into different configurations — without ever quite know why you’re drawn to that person or situation.
