Tag: Nettwerk Music Group

Video by William Ruben Helms

New Video: Yumi Zouma Shares Breakneck and Melodic “Bashville on the Sugar”

Formed back in 2013 in Christchurch, New Zealand, the multinational and multi-continental JOVM mainstays Yumi Zouma — Melbourne-based Christie Simpson (vocals, keys), New York-based Josh Burgess (guitar, bass, vocals, keys), London-based Charlie Ryder (guitar, bass, keys) and Wellington, New Zealand-based Olivia Campion (drums) — have had an acclaimed run that began with their shoegaze and dream pop-driven debut EP, the aptly-titled EP I and included their critically applauded albums, 2014’s Yoncalla, which saw the band dabbling with synth pop; 2017’s Willowbank, 2020’s Truth or Consequences and 2022’s Present Tense.

The JOVM mainstays have received praise from Pitchfork, Stereogum, Consequence, The FADER, SPIN, The Guardian while receiving airplay from SiriusXM and Australia’s Triple J. The multinational and multi-continental outfit have also developed a reputation as a mainstay on the global touring scene — first through opening slots for Air France, Jamie xx and Lower Dens, and then as a headlining act.

Recently, Yumi Zouma signed to Nettwerk Music Group, who will be releasing the band’s latest single “Bashville on the Sugar,” their first bit of new material in over 16 months or so. Beginning with a Foo Fighters-like “I’ll Stick Around“-like drum fill, the acclaimed outfit’s latest single may be the most downright breakneck tune they’ve released to date while continuing to showcase Simpson’s ethereal yet expressive delivery paired with cascading and chiming guitar work from Burgess and Ryder and MTA field recordings. Written in bursts across Mexico City, New York and New Zealand, “Bashville on the Sugar” captures the energetic pulse of commuting on public transportation in a large city, as well as the excitement and sense of infinite possibilities that could happen — right before that subway door closes.

“The first song on our forthcoming project that we really dug into, it’s an ode to the subway and public transport, New York’s in particular. The band has a deep affinity for it; its reliability and the access it provides are unlike anything we experienced in New Zealand,” the members of Yumi Zouma explain. “At the same time, its unpredictability—what you’ll see, who you’ll bump into—keeps each trip rooted in the present.”

Directed by the band, the accompanying video for “Bashville on the Sugar” features a blend of photo studio footage, Mini DV footage shots in New York and clips, and manages to capture the band’s sweet and goofy nature while evoking the endless motion at the heart of the song.

Single Review by William Ruben Helms

M. Byrd is a German-born and based singer/songwriter, multi-instrumentalists and producer, who can trace the origins of music career, and his passion for music to when he was three: A young Byrd used to play drums in front of the TV. Eventually, he found his dad’s guitar. Encouraged by a teacher, he picked up electric guitar and attended countless roots jam sessions at local joints. Influenced by Alice Coltrane, Tom Petty, Elliott Smith and David Lynch, Byrd began writing his own material. 

The German-born and-based artist turned heads back in 2020 with the release of “Mountain” and “Morning Sun,” tracks that amassed millions of streams and praise from Ones to Watch, Earmilk, Atwood Magazine and several others while firmly cementing his sound and approach: Intensely personal songwriting paired with shoegazer-inspired textures and pop-leaning accessibility.

At the end of 2020, Byrd and producer Eugen Koop holed up in Detmold, Germany in a WWII-era British Corps squash hall-turned recording studio, where they worked on The Seed, the German artist’s forthcoming, full-length debut, an effort that sees Byrd personally playing guitar, synths and bass. The album’s material reportedly draws you in to inspire your own evolution. As Byrd says ““When you listen to the album, I hope you feel like you can grow with me. Maybe you’ll find confidence in yourself. We’re planting this thought with The Seed. 

Late last year, I wrote about “Over You/Over Me,” a song centered around Byrd’s plaintive and balmy vocal floating over a textured, shoegazer-like soundscape paired with a motorik groove and enormous hooks. Much like his previously released work, the new single is rooted in a bright, hopeful sense of the future. “I dreamt there were snakes all over my apartment,” Byrd recalls. “A snake is a symbol for drastic change in your life and you’re repressing it. There’s a lot of change for  me.  I’m  starting  to  be  a  full-time  musician.  There’s  still  a  pandemic.  I  tried  to  dress  up  this darkness nicely. I talked to a friend who is into interpreting dreams, and she said that snakes in dreams meant that I was going through a profound change in my life. I remembered a quote I once read in an essay by Freud:  ‘A  dream  is  the  liberation  of  the  spirit  from  the  pressure  of  external  nature,  a detachment of the soul from the restraints of matter.”

The Seed‘s second and latest single, album title track The Seed is an anthemic bit of indie rock seemingly indebted to 120 Minutes-era MTV alt rock centered around Byrd’s uncanny knack for crafting rousingly anthemic hooks with earnest, deeply personal songwriting paired with a lush, Toad the Wet Sprocket meets Starsailor-like arrangement.

“We realized then that nothing will ever be, no matter how far away you feel from something that’s happening in the world, independent from the suffering out there,” the German singer/songwriter and multi-instrumentalist explains. “It was a hard realization but we needed to figure out a way to deal with it. Listening to the whole album reminded me of holding a seed in my hands. It felt like the start of something and symbolized birth in times of chaos. The song and the album, we decided, had to be called nothing more and nothing less – The Seed.”

The Seed is slated a June 16, 2023 release through Nettwerk Music Group.

Single Review by William Ruben Helms

M. Byrd is a German-born and based singer/songwriter, multi-instrumentalists and producer, who can trace the origins of music career, and his passion for music to when he was small: When Byrd was three, he played drums in front of the TV. Eventually, he found his dad’s guitar. Encouraged by a teacher, he picked up electric guitar and attended countless roots jam sessions at local joints. Influenced by Alice Coltrane, Tom Petty, Elliott Smith and David Lynch, Byrd began writing his own material.

The German-born and-based artist turned heads back in 2020 with the release of “Mountain” and “Morning Sun,” tracks that amassed millions of streams and praise from Ones to Watch, Earmilk, Atwood Magazine and several others while firmly cementing his sound and approach: Byrd’s work pairs intensely personal songwriting with shoegazer textures and pop accessibility.

At the end of 2020, Byrd along with producer Eugen Koop holed up in Detmold, Germany in a WWII-era British Corps squash hall, turned recording studio, where they worked on The Seed, the German artist’s forthcoming, full-length debut, an effort that sees Byrd personally playing guitar, synths and bass. The album’s material reportedly draws you in to inspire your own evolution. As Byrd says ““When you listen to the album, I hope you feel like you can grow with me. Maybe you’ll find confidence in yourself. We’re planting this thought with The Seed.

The German artist’s latest single “Over You/Over Me” features Byrd’s plaintive and balmy vocals floating over a textured, shoegazer-like soundscape paired with a motorik groove and an enormous hook. Much like his previously released work, the new single is rooted in a bright, hopeful sense of the future.

“I dreamt there were snakes all over my apartment,” Byrd recalls. “A snake is a symbol for drastic change in your life and you’re repressing it. There’s a lot of change for  me.  I’m  starting  to  be  a  full-time  musician.  There’s  still  a  pandemic.  I  tried  to  dress  up  this darkness nicely. I talked to a friend who is into interpreting dreams, and she said that snakes in dreams meant that I was going through a profound change in my life. I remembered a quote I once read in an essay by Freud:  ‘A  dream  is  the  liberation  of  the  spirit  from  the  pressure  of  external  nature,  a detachment of the soul from the restraints of matter.”

The Seed is slated for release next year through Nettwerk Music Group.