Tag: New Video: Nya Bloom Releases a Euphoric Club Friendly Anthem Paired with Hallucinogenic Visuals

New Video: Nya Bloom Releases a Euphoric Club Friendly Anthem Paired with Hallucinogenic Visuals

Aaron Perez is a Hemet, CA-born, Los Angeles-based electronic music producer and artist, who’s work is influenced by Thrice and Circa Survive, as well as the flies of Christopher Nolan, The Wachowski Sisters and Trey Edward Shultz. His solo recording project Nya Bloom, which was influenced by a series of traumatic and fucked up events including bankruptcy, a bad break up and his best friend’s death, attempts to merge two completely separate worlds to create a fully immersive multimedia experience. Interestingly, his debut EP and short film Exhale finds the Icon Collective College of Music grad taking the viewer through a hero’s journey — while paying homage to Joseph Campbell’s work. 

Thematically, Exhale focuses on the deconstruction and dismantling of identity and deeply-entrenched beliefs by trueing through the dark and uneasy spaces where fear and insecurity reside. The EP’s latest single is the swaggering and euphoric “Alright.” Centered around a sinuous bass line, shimmering synth arpeggios, a rousing and enormous hook, a huge drop and Perez’s plaintive falsetto,  the slickly produced song is a summery club banger that manages to be incredibly radio friendly. “‘Alright’ was made when I was going through a big transition, personally and musically,” Perez recalls. “It just fell out of my head in one night after a big dry spell. There was a big relief that came with it, the song just puts me in a good mood and I needed that at that time.” 

Although, the single is the lead single of his forthcoming EP, it’s actually part three of the accompanying four part film series that features motifs of love, loss and acceptance while finding respite in a breath. Interestingly, the recently released video directed by Taylor Jade of Jaded Productions follows our protagonist (Perez) holding a business card that has directed him to a suburban office park building. When he enters, he encounters a svengali type character, who gives a metaphysical speech before offering our protagonist a drink that takes him to a weird, hallucinatory world in this suburban office park in which he encounters a dance troupe led by a younger doppleganger and more. It’s trippy and recalls The Matrix but while capturing the euphoria at the heart of the song.