Tag: Optic Sink

Single Review by William Ruben Helms

Emotional Response Records‘ Typical Girls compilation series derives its title from the legendary British all-female punk/post-punk outfit The Slits, who gleefully proclaimed “Who invented the ‘Typical Girl'” as they attacked gender and sexual stereotypes back in 1979. Obvious, if you’ve lived long enough and have gotten to know real, human women, you’d discover that the “typical girl” is a bunch of bullshit.

Inspired by the bold and pioneering women of punks and post-punk’s fist wave, the Typical Girls compilation series has proudly highlighted remarkable women making remarkable music. Volume 6 of the series features the finest female-led acts in contemporary punk, indie rock and darkwave from all over the planet. Volume 6 features tracks from:

Typical Girls Volume 6‘s latest single “Landscape Shift,” is by Memphis-based duo Optic Sink, an which features Nots‘ Natalie Hoffmann and Ben Bauermeister that specializes in a genre-defying sound that morphs from cold wave to psychedelia to distorted noise rock, often within the same song. Thematically and sonically, the duo fragment and reassemble sounds, concepts and verbal constructs while attempting to find beauty in the journey despite what the final resolution may be. 

“Landscape Shift” is a bracingly icy, minimalist track centered around skittering Casio synth-like beats, Hoffman’s deadpan delivery and woozy and pitchy synth oscillations. Sonically, the song evokes, the sense of having the rug yanked out from under you — and being in a brutal and mad, mad, mad world that makes no sense.

Single Review by William Ruben Helms

New Audio: Memphis’ Optic Sink Releases a Tense and Neurotic New Single

Optic Sink — Nots’ Natalie Hoffmann and Ben Bauermeister — is a Memphis-based act that specializes in a genre-defying sound that morphs from cold wave to psychedelia to distorted noise rock, often within the same song. Thematically and sonically, the duo fragment and reassemble sounds, concepts and verbal constructs while attempting to find beauty in the journey despite what the final resolution may be.

The duo’s self-titled debut is slated for an October 2, 2020 release through Goner Records — and the album’s second and latest single “Exhibitionist” is a tense and minimalist track centered around arpeggiated synths and chintzy Casio-like metronomic beats paired with Hoffmann’s insouciant delivery. And at its core, is an uncertain and neurotic narrator, who’s rightfully a bit paranoid. “From the pressure to constantly commodify yourself, market yourself, appear to be a certain thing –– the BEST thing –– on social media, to the cold machine eye on the other side that is always watching, taking notes, fitting all of us neatly into its algorithm, and selling this idea of the best version of ourselves back to us,” Optic Sink’s Hoffman explains. “And the overwhelming evidence is that we’re buying it, but what are we actually paying for it?”