Optic Sink — Nots‘ Natalie Hoffmann and Ben Bauermeister — is a Memphis-based act that specializes in a genre-defying sound that morphs from cold wave to psychedelia to distorted noise rock, often within the same song. Thematically and sonically, the duo fragment and reassemble sounds, concepts and verbal constructs while attempting to find beauty in the journey despite what the final resolution may be.
The duo’s self-titled debut is slated for an October 2, 2020 release through Goner Records — and the album’s second and latest single “Exhibitionist” is a tense and minimalist track centered around arpeggiated synths and chintzy Casio-like metronomic beats paired with Hoffmann’s insouciant delivery. And at its core, is an uncertain and neurotic narrator, who’s rightfully a bit paranoid. “From the pressure to constantly commodify yourself, market yourself, appear to be a certain thing –– the BEST thing –– on social media, to the cold machine eye on the other side that is always watching, taking notes, fitting all of us neatly into its algorithm, and selling this idea of the best version of ourselves back to us,” Optic Sink’s Hoffman explains. “And the overwhelming evidence is that we’re buying it, but what are we actually paying for it?”