Formed back in 2019, the Boston-based indie outfit Paper Lady — Alli Raina (vocals, rhythm guitar), Rowan Martin (lead guitar), Alex Castile (drums) and Taylor Morris (bass) — can trace their origins to their involvement in their Northeast DIY scene. Citing an eclectic array of influences that include Mazzy Star, Broadcast and Jefferson Airplane among others, the Boston-based quartet has crafted a sound that typically blends dreamy textures with grounded storytelling.

Last year, the band wrote and recorded their full-length debut, Idle Fate, during a retreat in a cabin in Upstate New York and at their shared home in Boston. Self-recorded and self-mixed, the album, which is slated for a May 9, 2025 release, explores themes of grief, love and fantastical existentialism while seeing the band push their sound into more experimental territory.

Idle Fate‘s third single “Joe Modern” is an angular and tightly wound up post punk anthem with dreamy shoegazer passages, anchored around angular and whirring blasts of guitar, a throbbing rhythm section paired with remarkably catchy hooks and enormous, bombastic choruses that simultaneously barely holds it together, while showcasing Raina’s feral and unhinged vocal performance.

A thematic outlier on the album, “Joe Modern” draws from real life absurdity: a scamming and scheming realtor. “We kept joking that we should write a song about this guy — and then Rowan brought this wild guitar riff to rehearsal, and the rest just fell into place,” the band’s Alli Raina explains. “The lyrics came to me instantly. It’s the most fun song to play live, and I think it helped us evolve our sound in a huge way.”

Directed by the band’s Rowan Martin, the accompanying video for “Joe Modern” is a blend of surreal, mundane and sinister, as it follows a sad-sad and haunted businessman type through the hallucinatory and dreamlike torments by his boss and a sleep paralysis demon.