Tag: Pitchfork Festival London

New Video: Jordana Shares Cathartic Pop Banger for the Jilted and Heartbroken

2022 has been a massive year for 22 year-old producer, singer/songwriter, multi-instrumentalist and pop Jordana: Earlier this year, she released her sophomore album Face The Wall, which she has supported with non-stop touring both as a headliner and as an opener for the likes of Local Natives and Wallows.

Building upon a momentous year so far, the rising, young multi-hyphenate will be releasing a new EP, I’m Doing Well Thanks For Asking. Slated for a November 11, 2022 release through Grand Jury Music, I’m Doing Well Thanks For Asking reportedly sees the New York-based artist and producer getting to know her various selves. During her relatively young career, Jordana has quickly developed a reputation for being a shapeshifter: 2020’s Classical Notions of Happiness was an album of homespun indie folk. It’s follow-up Something To Say To You EP was spindly bedroom pop. The following year’s collaboration with TV Girl, Summer’s Over saw her veering into a dreamy haze. While Face The Wall saw Jordana crafting glossy pop.

As a result of the constant touring, I’m Doing Well Thanks For Asking sees the rising young, multi-hyphenate pulling from and synthesizing a little bit of everything that came before. Thematically, the material remains obsessed with love and neuroses, being left and leaving, pitying yourself and learning to stop.

The EP’s latest single “SYT” is an indie rock-tinged pop banger featuring glistening synth arpeggios, blown-out boom bap-like beats, bursts of slashing guitars and an enormous, catharsis-inducing hook paired with Jordana’s heartbroken yet resilient delivery. The song’s narrator may be jilted and hurt, but they’ve dug deep to tell that lover off. If you’ve been there, you’ve likely sung along lustily to the song, dreaming off how your unworthy flame would respond.

“It channels the feelings of empowerment and emotional awareness after a tough breakup,” Jordana says.

Directed by Graham Epstein, the accompanying video for “SYT” is shot with a lysergic haze as it follows the rising multi-hyphenate through a series of fantastic set ups.