Los Angeles-based JOVM mainstays Junaco — Shahanna Jaffer and Joey LaRosa — derive their name for a term that they say generally means rolling with the pace of life and enjoying the present; living and working with intention, and not just running on autopilot. Much like the term that inspired their name, the duo have developed and honed a deliberate creative approach, decided to eschew the commonly-held attempts to placate the blogosphere’s short attention span with constant releases of varying quality.
Over the past few months, the duo have been busy releasing material including two singles, which I’ve written about:
- “In Between (Reprise) ” an even more ethereal and softer take on their Omar Yakar-produced Awry EP single “In Between” that retained the confusing sensations of uncertainty and progress.
- “Blue Room” a gorgeous bit of hook driven indie rock that’s both a sigh of contentedness and frustration that thematically touches upon a familiar concept to all of us — that home can be a place of safety, security, peace and love, as well as a place full of stifling boredom and uncertainty.
The Los Angeles-based JOVM mainstays’ latest single “Weight Of The World” is a slow-burning bit of jangling dream pop that to my ears brings Beach House to mind, as Jaffer’s achingly soulful vocals are paired with an arrangement that features lush and swirling layers of shimmering and jangling guitars drenched with reverb, atmospheric synths, a chugging rhythm section and a soaring hook. And much like the rest of their gorgeous and heartfelt work, “Weight Of The World” dives headfirst into the experience of slowing down to look around and dig what’s around you.
“When we were writing the new tunes, we were listening to a lot of Amo Amo, Big Thief, Rodrigo Amarante, Sam Evian, Broncho & Hannah Cohen,” the JOVM mainstays explain. “The writing style of ‘Weight of the World’ was inspired a lot by Mike Viola‘s record The American Egypt. His songs are so visual and visceral, he really puts you there with him. It feels like all your senses are activated when listening. When writing this song, we felt like we had a strong message to convey — being overwhelmed with the constant change and forward motion & evolution towards what feels like being less human. We were heavily inspired by this podcast, The Time Sensitive podcast episode with Jesse Kamm, where she talks about the quality of life and level of happiness when communities are full of creation & purpose, something we may have lost when big corporations began to seep into our everyday lives.
“It was a lot of fun to work on this song with producer James McAlister and our great friend and collaborator Tejas Leier Heyden. It was actually written as a somber piano ballad and we had no idea what we wanted it to be when we went into the studio, so it was a lot of fun experimenting with the possibilities.”
The new track is a part of a much bigger project, a 360 degree music and art project coming together as a forthcoming EP.