Rich-Bout-It is a San Francisco-based emcee, who has developed a reputation for boldly delivering unapologetic and gritty bars and pairing raw street wisdom with modern West Coast hip-hop energy. His work frequently reflects loyalty, pressure and survival — crafted for those who have lived it and are about it.

The San Francisco-based emcee’s latest single “F.A.F.O.” is a collaboration with acclaimed Bay Area emcee Guce that sees the pair trading swaggering and fiery bars over a bruising production featuring eerily menacing synths and skittering boom bap that recalls Too $hort’s “Blow the Whistle” but punchier and grittier. Let this track be a reminder that real hip-hop featuring dope emcees spitting fire over hard-hitting producers is still out there — and absolutely necessary.