Moulod is an emerging Stockholm-born artist. And for the Swedish artist, his music typically begins with lyrics. He writes constantly, using his lyrics as a way to strip down experiencers and uncover what’s real. Only the rare songs that carry honesty are released, for him about 10% of anything he writes, with each carrying his raw vocal delivery at the center. His words are paired with productions that run the gamut from lo-fi, hip-hop, R&B, indie rock and blues — or whatever best carries the story and song forward.

The Swedish artist’s latest single “Socialites” feat. Rûn is a sparse tune that’s simultaneously menacing and sultry, warmly introspective yet chilly and evasive. And while showcasing an artist, who cab pair unflinchingly honest lyrics with sleek production and incredibly catchy hook.

At its core, “Socialites” feat. Rûn conveys the uneasy contrasts between one’s public image and private life, and the demands and sacrifices that public image requires.