With the release of a batch of singles including “Chasm” and “Crisis Era” and the Passage EP,  the Cardiff, Wales, UK-based indie pop act Private World, comprised of Tom Sanders and Harry Jowett received attention for a lush and sophisticated take on synth pop.

Building upon a rapidly growing profile, the Welsh pop act signed to Dais Records earlier this year — and since joining the American-based label, the duo went into the studio to work on their full-length debut, which is slated for release sometime next year. In the meantime, the duo’s latest single, the lush “On The Run” is a carefully crafted song, centered around shimmering and arpeggiated keys and synths, slashing guitars, a sinuous bass line and a soaring hook. And while bearing a bit of a resemblance to Danish JOVM mainstays Palace Winter, the song is actually a bit pessimistic, as it thematically focuses on its protagonist realizing that they’ve wasted valuable time in pursuit of hopeless — and perhaps naive — ideals.