Tag: Spotify Indie Pop

Video by William Ruben Helms

New Video: Rising NYC-based Pop Act Eighty Ninety Releases a Shimmering Pop Confection

The New York-based pop duo Eighty Ninety — brothers Abner James (vocals, production) and Harper James (guitar, production) — quickly exploded into the national and international scenes with the viral hit, “Three Thirty,” which rose to #2 on Spotify’s Global Viral Charts. Building upon a rapidly growing profile and the buzz surrounding them, followed up the success of “Three Thirty” with their debut EP Elizabeth.

Their debut EP found the duo further cementing their sound and approach: minimalist pop productions featuring a slick mix of electronic sounds and organic instrumentation paired with infectious hooks and sticky melodies, which they’ve dubbed “808s and Telecasters” — a joking shorthand for their sound and their anything goes mentality to their creative process. “We let the emotional arc of the song, rather than any set of genre conventions, lead us to instruments and sounds,” the brothers say of their process.

Since the release of their Elizabeth EP, the duo’s material have amassed over 26 million streams and have been featured on a numerous Spotify playlists, including New Music Friday, Pop Rising, Indie Pop, Chill Vibes, Viral Hits — and was selected by Taylor Swift on her Songs Taylor Loves playlist.

The duo closes out 2020 with their latest single, “Better as Friends.” Centered around a lush arrangement of glistening synth arpeggios, shimmering and reverb-drenched guitars, thumping beats paired with Abner James’ yearning, ethereal falsetto and an infectious hook, “Better as Friends” is a radio friendly pop confection that brings JOVM mainstays like Washed Out, Summer Heart and Cones to mind. But despite the breezy pop vibes, the song is underpinned by the bitter recognition that both platonic and romantic relationships can be confusing and uncertain.

“Better as Friends” is the second official single off the New York-based duo’s Gian Stone-produced, sophomore EP slated for release next year. In the meantime, the duo released a cinematic and decidedly minimalist video for their new single that’s split between intimately shot performance footage of the band in their studio and the act’s frontman on a rooftop during golden hour in New York. Interestingly, the video manages to capture the brooding and heartache at the core of its accompanying song.

Single Review by William Ruben Helms

Last year, I wrote a bit about the rapidly rising Los Angeles-based singer/songwriter, multi-instrumentalist, electronic music artist and electronic music producer, Luna Shadows.  The Los Angeles-based pop artist began her career as a touring member of the acclaimed New Zealand-based synth pop act The Naked and Famous— but Shadows went solo, because she felt she had a voice that demanded to be heard on its own terms.

Since leaving The Naked and famous, Luna Shadows has developed a reputation for a staunchly DIY approach frequently writing, performing, producing, engineering and editing every single note of her work — and for crafting sultry, melancholy pop that Billboard has called “. . . refreshingly soulful and haunting .  .  . ,” and compared by some critics as Lana Del Rey taking Lorde to the beach. Adding to a growing national profile, the Los Angeles-based artist’s work  has amassed well over 35 million Spotify streams with tracks landing on tastemaker playlists like New Music Friday, Indie Pop, Weekend Beats and Weekly Buzz and landing as high as #7 on the US Charts and #18 on the Global Viral Charts.  She’s also received airplay on a number of radio stations  globally including KROQ, BBC Radio 1 and Beats 1 — all without the support of a label.

Last year saw Luna Shadow begin an ongoing collaboration with Now Now‘s Brad Hale and The Naked and Famous‘ Thom Powers to help shoulder the production and editing load — and she signed to +1 Records, who released three attention grabbing attention: “lowercase,” a track imbued with the bitterness, heartache and confusion of a dysfunctional relationship full of power plays, recriminations and accusations paired with a sleek and hyper-modern, trap-leaning production, “god.drugs.u” which continued in a similar vein as “lowercase” while possessing a plaintive and unfulfilled yearning and lastly. “practice,” a rumination on love and loss featuring Stevie Nicks‘ “Stand Back“-like synth arpeggios and Shadow’s plaintive vocals.

Shadows begins 2020 building up to the release of her highly-anticipated sophomore album with the release of her latest single “millennia,” which was cowritten with Chelsea Jade and continues her ongoing collaboration with Brady Hale and Thomas Powers. Centered around a pulsating and thumping beats, shimmering synth arpeggios and the Los Angeles-based JOVM mainstays achingly plaintive vocals, the track seethes with an irritable frustration, as it captures a narrator who’s worn out by the passive aggression and mixed messages of a love interest. She’s tired of being left in the dark and being confused as to what’s going on, and as a result the song captures a particular sensation that’s familiar to all of us: being left in the dark by someone we care about.

Shadows elaborates, “”millennia’ is essentially about different styles of dispute and communication. There are some people who prefer to confront things right away and talk until resolution is reached; conversely, there are others who run in the opposite direction and avoid confrontation all together. I personally find that the silent treatment tends to be more painful than confrontation.”

 

 

 

 

 

Single Review by William Ruben Helms

Luna Shadows is a Los Angeles-based singer/songwriter, multi-instrumentalist, electronic music artist and electronic music producer, who has developed a reputation for a staunchly DIY approach with the Los Angeles-based artist writing, performing, recording, producing, engineering and editing every note of her own work — and for sultry, melancholy pop that Billboard has called “. . . refreshingly soulful and haunting . ..” and has been compared by some as Lana Del Ray taking Lorde to the beach.

So far Luna Shadows work has amassed over 35 million Spotify streams, with tracks landing on tastemaker playlists like New Music Friday, Indie Pop, Weekend Beats and Weekly Buzz, reaching #7 on the US Charts and #18 on the Global Viral Charts.  Building upon a growing profile, the Los Angeles-based singer/songwriter, multi-instrumentalist, electronic music artist and electronic music producer has also received airplay on radio stations worldwide, including KROQ, BBC Radio 1 and Beats 1 — and she played a sold out, live debut show at renowned Los Angeles indie music showcase School Night. And amazingly, Luna Shadows has done that without a label.

Recently, Luna Shadows has begun collaborating with two acclaimed, mainstream indie pop producers, Now Now‘s Brad Hale and The Naked and Famous‘ Thom Powers to help shoulder the production and editing load.

2019 may be a big year for the Los Angeles-based singer/songwriter, multi-instrumentalist, electronic music artist and electronic music producer, as she signed to +1 Records, who will be releasing her first single of the year “lowercase.” Centered around a sleek radio friendly yet club-banging production featuring tweeter and woofer rocking beats, shimmering and arpeggiated synths, chopped up vocal samples, twinkling keys, Luna Shadow’s plaintive and sultry vocals and an enormous hook — and while infectious, the track is imbued with the bitterness, heartache and confusion of a dysfunctional relationship full of power plays and accusation.

“‘lowercase’ is a song about recognizing your power through awareness in a situation where you were made to feel incredibly small by another. This takedown is detailed through a central metaphor, a reference to the millennial digital communication ‘you break down to lowercase, the capitals you take for only you.'”