Tag: Spunsugar Happier Happyless

Single Review by William Ruben Helms

With the release of 2091’s Mouth Full of You EP, the rising Malmö-based shoegazer outfit  Spunsugar — Elin Ramstedt, Cordelia Moreau, and Felix Sjöström — quickly established a genre-blurring sound, which features elements of industrial electronica, post-punk, noise rock, shoegaze and dream pop. Mouth Full of You would wind up earning international attention with the EP receiving airplay from BBC 6 Music‘s Steve Lamacq.

Building upon a growing profile, the Swedish trio released their critically applauded, Joakim Lindberg-produced full-length debut Drive-Through Chapel last October through Adrian Recordings.  The album, which featured the brooding 4AD Records-like ” “Happier Happyless,” and the breakneck ripper   “Run,” a single that reminded me of Lightfoils, The Sisters of Mercy, Chain of Flowers found the members of Spunsugar actively seeking to emulate the sounds of  Cocteau Twins, Slowdive, and others — but while simultaneously crafting some of their hardest hitting material to date.

The acclaimed Swedish shoegazer outfit start off the year with their latest single “Rodan.” Featuring twinkling synths, reverb-drenched drums, glistening guitars, a chugging bass line and a soaring hook, the arrangement serves as a sumptuous bed for sultry and expressive vocals, “Rodan” sees the members of Spunsugar crafting a lushly textured song that manages to be sonically indebted to Cocteau Twins while arguably being their most danceable single to date.

The new single’s title derives its name from Rodan, a Japanese movie monster, like Godzilla. “That’s who I felt like while writing the lyrics,” Spunsugar’s Cordelia Moreau says in press notes. Interestingly, Rodan was the first Kaiju movie made in color — and there’s some fitting symbolism to the title: While inspired by the past, the song reveals a subtle new direction for the band.

Single Review by William Ruben Helms

Adrian Recordings · Spunsugar – Run

With the release of last year’s attention-grabbing debut EP Mouth Full of You. the rising Swedish act Spunsugar firmly established a unique, genre-blurring sound and approach. which features elements of industrial electronica, post-punk, noise rock, shoegaze and dream pop. And as as a result, the band earned airplay from BBC 6 Music‘s Steve Lamacq.

Building upon their growing profile, the Swedish indie rock act’s highly-anticipated, Joakim Lindberg-produced,  full-length debut Drive-Through Chapel is slated for an October 2, 2020 release through Adrian Recordings.  The album reportedly finds the rising Swedish act seeking to emulate the sounds of beloved acts like Cocteau Twins, Slowdive, and others — but while simultaneously crafting some of their hardest hitting material to date. Earlier this year, I wrote about the brooding single “Happier Happyless,” a track that sonically recalled 4AD Records while also nodding at contemporary acts like Lightfoils, BLACKSTONE RNGRS and countless others, who have actively pushed the sonic boundaries of shoegaze and dream pop. 

“Run,” Drive-Through Chapel‘s latest single is centered around layers of blazing. pedal effected guitars, a forcefully insistent, industrial thump, rousingly anthemic hooks and earnest songwriting. The end result is a breakneck banger that recalls Lightfoils, The Sisters of Mercy, Chain of Flowers and others — but while possessing the swooning urgency of youth.

 

Video by William Ruben Helms

New Video: Rising Swedish Act Spunsugar Releases a Mischievous Visual for Brooding “Happier Happyless”

Last year, Spunsugar, a rising Swedish indie act, led by Elin Ramstead released their attention grabbing, genre-bending debut EP Mouth Full Of You, an effort that firmly established their unique genre-bending sound and approach, which features elements of industrial electronica,  post-punk, noise rock, shoegaze and dream pop — while also earning airplay from BBC 6 Music’s Steve Lamacq. 

Slated for for a fall release through Adrian Recordings, the band’s highly-anticipated full-length debut Drive-Through Chapel reportedly finds the band seeking to emulate the sounds of Cocteau Twins, Slowdive, and others — but while simultaneously crafting some of their hardest hitting material to date. “Happier Happyless,” Drive-Through Chapel’s brooding latest single is a perfect taste of what listeners should expect: shimmering synth arpeggios, propulsive industrial beats, swirling guitars, and a soaring and rousingly anthemic hook paired with Ramstead’s ethereal vocals evoking an aching yearning.  While clearly indebted to 4AD Records, goth and shoegaze, the industrial element to their sound finds the rising Swedish act adding themselves to a growing crop of contemporary shoegazers, who are actively pushing the genre’s sonic boundaries — including acts like Lightfoils, BLACKSTONE RNGRS and countless others. 

“’Happier Happyless’ is a sour and sweet song, tackling subjects of pining, happiness and revenge,” the band explains in press notes. “Having a fittingly slower pace than former Spunsugar singles, this song is also an homage to the shunned 2001 slasher movie Valentine, released a little too late in the post-Scream era. Written with the aim to have’ ‘a memorable hook, a thumping synth bass line and a gazey chorus,’ this is a good introduction to the bands debut album, because of the constant switching of emotional tonality.”

The recently released video employs a relatively simple concept — perhaps inspired by our current period of quarantines: the visual primarily features the band’s Ramstead dancing and singing the song in front of white screen or white wall. A  series of colors — red, blue, yellow and green are projected. At various points, we see her bandmates, who throw balled up pieces  of paper at Ramstead, or they just show up to goof off.  So while the song may be brooding, the video reveals a bit of playfulness.