Over the course of this site’s ten-plus year history, I’ve managed to spill quite a bit of virtual ink covering the internationally acclaimed, Malmö-born and-based singer/songwriter, multi-instrumentalist, electronic music producer and electronic music artist David Alexander, best known for his solo recording project Summer Heart.
Last year, Alexander released a batch of new material in a new-single-of-the-month series 12 Songs of Summer. According to Alexander, the series allowed him to “show people what I am currently working on instead of what I was doing two years ago, which can be the case if you release an album. It’s definitely a way of challenging myself, thinking less and having more fun creating music!”
Alexander began 2020 signing to renowned Swedish label Icons Creating Evil Art, who will be releasing his forthcoming Ambitions EP on November 6, 2020. Interestingly, much like his previously released work Ambitions draws from the JOVM mainstay’s daily life — with the material revealing the story of the man behind the breezy and infectious synth pop songs. Written between a recent trip to California and Malmö, the new EP’s material touches upon a blend of tales about his love-life and allowing himself to let go and experience life as it happens. “Before going on tour I always make sure to wrap up all the work I have postponed or ignored so I can come back to a blank slate,” the acclaimed Swedish JOVM mainstay says of the forthcoming EP. “But since my tour got cancelled it was the first time in my adult life I actually didn’t have anything to do. It was very freeing and I could sit down and think about what I wanted to create and what I had struggled with in the past. I realised I’ve just wanted too much and never really been able to slow down and see things from a different perspective. The EP itself is about having high ambitions and wanting to do so many things at the same time but not always knowing where to put your focus.”
“Good Together,” Ambitions EP‘s latest single is a swooning pop confection featuring Alexander’s plaintive vocals and earnest songwriting paired with a breezy and atmospheric production centered around shimmering synths, strummed acoustic guitar, stuttering beats, a propulsive bass line and the acclaimed Swedish JOVM mainstay’s unerring knack for writing an infectious hook. And at its core is a achingly nostalgic love song in which its narrator making a plea to a former lover, with the hope that this time they can get it right.