Tag: Umeå Sweden

New Video: Lucky Lo Releases a Swooning and Euphoric Anthem to Queer Love

Lo Ersare is a Umeå, Sweden-born, Copenhagen-based singer/songwriter, musician, and the creative mastermind behind the emerging indie pop project Lucky Lo. Ersare relocated to Copenhagen in 2014 and quickly made a name for herself as a busker and as an integral part of the city’s underground music scene, performing everything from folk to experimental jazz to improvisational vocal music. Along the way, her love for Japan and its music brought her to the island nation, where she has performed, grown a devoted fanbase and gathered inspiration, which has seeped into her music in various ways.

Ersare’s full-length debut, Supercarry is slated for a March 25, 2022 release through Tambourhinoceros Records. The album will feature previously released single “Heart Rhythm Synchronize,” which was about synching heartbreaks through love and song and album title track “Supercarry,” a sleek and seamless synthesis of Annie Lennox and Peter Gabriel, that thematically finds Ersare quickly establishing a major thematic concern in her work — the transformational power of radical love.

Supercarry’s latest single, “Ever” is a swooning and infectiously optimistic pop song centered around glistening synth arpeggios, a strutting disco-inspired bass line, shimmering and reverb-drenched guitars, a rousingly anthemic hook and Ersare’s plaintive pop belter vocals. Arguably, the most dance floor friendly of the album’s released singles, “Ever!” brings Talking Heads, and Annie Lennox to mind paired with the euphoria of Sylvester‘s queer anthem “You Make Me Feel (Mighty Real).

Lyrically, the song’s narrator has found a way to transform the hardships of living in a cruel and judgmental world that won’t allow them to be themselves into a deep, sustaining hope and confidence; the sort of quiet confidence to be self-assured in whatever your truth may be. As Ersare explains the song is an anthem for queer love.

The inspiration for the song began deep inside a YouTube rabbit hole. Ersara was binging on Freddie Mercury videos one night. That eventually lead to her researching the AIDS epidemic of the 80s, and the blacklash of homophobia the gay community felt back then.

She came across a video of a gay man, who bravely announced to a reporter that no amount of homophobia could keep gay people from loving each other that struck her as timeless. Since the dawn of society, gay people have been — and will keep on — loving in secret, despite antagonism, until the world eventually accepts them.

This video resonated with the Umeå-born, Copenhagen-based artist, who was then inspired to make a song for “anybody, who feels they are living a truth in secret can listen to, dance to, and feel that they will be accepted. By repeating the motion, it’s going to change the world,” she says.

Animated by Isabelle Friberg, the recently released video is a life affirming love song: We follow the video’s protagonists, who have a meet cute at local bowling alley and fall madly in love. They represent the love that man in the 80s video clip talked about. And while we get a glimpse into their lives and their love, we see Ersare and her band performing the song, while looking like characters straight out of Jem. The video manages to be brightly colored, overwhelmingly positive and a sweet visual that emphasizes the song’s swooning euphoria.

New Video: Rising Umeå Sweden-born Copenhagen-based Artist Lucky Lo Encourages Radical love and Vulnerability

Lo Ersare is a Umeå, Sweden-born, Copenhagen-based singer/songwriter, musician, and the creative mastermind behind the emerging indie pop project Lucky Lo. Ersare relocated to Copenhagen in 2014 and quickly made a name for herself as a busker and as an integral part of the city’s underground music scene, performing everything from folk to experimental jazz to improvisational vocal music. Along the way, her love for Japan and its music brought her to the island nation, where she has performed, grown a devoted fanbase and gathered inspiration, which has seeped into her music in various ways.

Ersare released her Lucky Lo debut single “Heart Rhythm Synchronize.” Released last month, the song was about synching heartbeats through love and song. Ersare’s latest single “Supercarry,” features the Swedish-born, Danish artist’s soaring and achingly plaintive vocals paired with an expansive arrangement featuring a sinuous and propulsive bass line, layers of shimmering and buzzing guitars and thumping beats. The end result is a song that expresses the deeply human need for companionship, compassion and love. Seemingly sounding like a sleek and seamless synthesis of Annie Lennox and Peter Gabriel, “Supercarry” thematically finds Ersare quickly establishing a major thematic concern in her work — the transformational power of radical love.

“In Scandinavia we have an incredible safety net. We live a safe, rich lifestyle on paper, but we are also the countries where the most people die alone,” Ersare says in press notes. “We have the capacity to be more inclusive, and we could use this power for the good of others and for enriching our lives.” Ersare continues “So much could be solved if we were to take more care of each other — check in with each other more. It makes you feel strong; like a good human being; an everyday superhero. The idea of doing the opposite of self, or that social care is self-care, is what I want to communicate. This song is about lifting others up, and letting yourself be lifted. It is about putting someone else’s needs in front of your own, and trusting that you will get the same care in return.”

irected by Philip Jørgensen, the recently released video is an 80s-inspired dance workout tape featuring choreography by Freja Kreutzfeldt that’s at points playful, sensual and full of longing and vulnerability as each dancer is seen being lifted up, treated tenderly and let go. “Our vision was to unite people in an act of Supercarry-ing through a choreography in which people are both being lifted up and let go… a celebration of the strength of vulnerability,” Ersare explains. “We want to encourage people to get up, move and take action—to Supercarry and to be Supercarried.”