Over the past year or so, I’ve written quite a bit about Alice Merton, a Frankfurt-am-Main, Germany-born, Berlin, Germany-based singer/songwriter and pop artist, and as you may recall Merton has lived a rather nomadic life: most of her formative years were spent in Canada but she finished high school in Germany before relocating to England. Unsurprisingly, music managed to be a major part of her life, no matter where she was; in fact, as the story goes, Merton started taking classical piano lessons when she was five, and when she was nine, she was introduced to formal, vocal training. After spending the better part of a decade in classical training, the Frankfurt-am-Main-born, Berlin-based pop artist and singer/songwriter discovered contemporary songwriting during one of her high school courses while in Germany. And from that point onward, Merton went on to study songwriting and began pursuing her dream of becoming a professional singer/songwriter.
Of course, while studying in school, Merton would wind up working with a number of producers on a variety of producers, and finding the right producer, who can both compliment and challenge a singer/songwriter as a true collaborator in the creative process is an increasing rarity. But when she met Berlin-based producer Nicolas Rebscher, Merton quickly recognized that she found a musical match, and so far their collaboration together has been wildly successful — the duo’s swaggering, hook-driven and attention grabbing smash hit debut single, “No Roots,” which was inspired by her nomadic youth held the #1 spot for 2 weeks on the Alternative Radio Charts in the States and held it for 8 weeks in Canada. The song cracked the Top 30 on the pop charts, the Top 15 on the Hot Adult Contemporary charts and entered Billboard Hot 100. Adding to a rapidly growing profile, the song has been synced in a Mini Cooper ad campaign — and earlier this year, she was featured in Rolling Stone‘s “One To Watch” and Billboard‘s “Chartbreaker” section, which has previously featured artists such as Cardi B and Khalid. Also, she’s made the rounds of national, late night TV with appearances on The Tonight Show Starring Jimmy Fallon and The Late Late Show with James Corden.
And now, building upon the buzz surrounding her since the release of “No Roots,” Merton’s latest single “Lash Out” is an incredibly hook-driven song centered around a young woman narrator, who feels the need to speak up boldly (and loudly!) about what she wants and needs, about what she’s ready to fight for — and perhaps, more important to confidently answer her needs as she felt fit, in her own way. It’s an earnest, empowering feminist anthem that says to its listener, you better go out there, be bold and get what you deserve because no one else is going to be paying attention or care.
Co-directed by Max Nadolny and Jonas Stark, the recently released video features sequences shot in Berlin and South Africa and focuses on a diverse cast of people, including Merton, who through a series of similar yet very different circumstances have rebelliously broken out against tormentors and social norms.