Tag: Video Review: I Don’t Care

New Video: Whose Rules Share Breezy and Anthemic “I Don’t Care”

Marius Elfstedt is a Norwegian producer, singer/songwriter and multi-instrumentalist, who grew up on a flower farm in a Hasler, Norway, a rural area roughly an hour outside of Oslo. Four years ago, while exploring his family’s farm, he came came across an abandoned cabin and then re-purposed it into a recording studio, where he writes. produces and record music with his friends and artists like Dev Lemons, Tigerstate, Selmer, Ralph Castelli, Elah Hale, Isabelle Eberdean, Mall Girl, Svømmbesseng, Joe’s Truly, Bikelane, Fish, Overcity, Pikekyss, and others.

Elfstedt works and records his own material as Whose Rules. Back in 2020, the Norwegian producer and artist released his self-titled debut EP, which he followed up with a handful of collaborative releases with Dev Lemons.

The Norwegian producer and artist’s full-length debut, Hasler is slated for a February 22, 2023 through 777 Music. The album was created from the solitude found within the walls of pandemic-related isolation within the walls of his Hasler, Norway-based studio, in the middle of the Scandinavian wilderness. Wooden log walls, haplessly strewn posters, old second-hand couches and a teeming collection of guitars and synths helped create a perfect environment to escape into a world of creation.

Written and produced entirely by Marius, Hasler is the culmination of years of sonic experimentation and rumination — both melancholic and hopeful — over adolescence gradually blossoming into adulthood. Thematically and lyrically, the material touches upon loneliness. love, friendship and self-doubt while sonically the album pairs whiting electronics and indie rock.

Hasler‘s third and latest single “I Don’t Care” is a woozy yet breezily melancholic bop featuring shimmering, strummed acoustic guitar-driven melody, fluttering synths, and a buzzing guitar solo paired with Elfstadt’s languid, delivery, instantly catchy melodicism and a penchant for easy-going yet anthemic hooks. “This is the first track I made for this LP. After a long time with writer’s block, this song pops out of nowhere,”Elfstadt explains. “The dissonant guitar melody reminded me of Weezer’sUndone’ and ‘Say it Ain’t So‘ which I thought was dope.”

Directed and shot by Fabio Enzo, the accompanying video for “I Don’t Care” follows the Norwegian producer and artist on the family farm, at the studio and while watching a glorious sunset.

New Video: Los Angeles-based Phenom Angela Munoz Reveals Her True Self in Visuals for “I Don’t Care”

Founded and led by A Tribe Called Quest’s Ali Shaheed Muhammad and Adrian Younge, a Los Angeles-based composer, multi-instrumentalist, arranger, producer and Linear Labs founder, The Midnight Hour is a 10 member ensemble that also prominently singer/songwriter and guitarist Jack Waterson, singer/songwriter and multi-instrumentalist Loren Oden — and , singer/songwriter, multi-instrumentalist and 18 year old Los Angeles-born and-based phenom, Angela Munoz. 

The Midnight Hour released their self-titled debut back in 2018, an effort that established their sound: jazz and orchestral inspired soul and hip-hop heavily influenced by  David Axelrod, Quincy Jones, Curtis Mayfield, Barry White and Jazzmatazz-era Gang Starr. Now, as you may recall, since the release of  the ensemble’s full-length debut, Muhammad, Younge and and the Linear Labs crew have been extremely busy: last year saw the release of Jack Waterson’s psych rock, solo debut Adrian Younge Presents JackWaterson, and a lengthy tour that included a Brooklyn Bowl stop last September. This year will see the release of the ensemble’s highly-anticipated sophomore album, as well as solo efforts from Loren Oden and Angela Munoz.

The young, Los Angeles-born and-based singer/songwriter and multi-instrumentalist phenom has a beguiling voice and mature presence that belie her relative youth. Munoz recalls Guns ‘N’ Roses’ “Welcome to The Jungle” as the catalyst that sparked her desire to play music and to become a star. As a girl, she learned to play guitar and piano — and with practice, she began to dominate singing competitions, leaving unexpected audiences in a trance. Interestingly, a few years ago Munoz’s brother Brandon introduced her to the Adrian Younge-produced Something About April. Munoz was intrigued by the quality of the music, and as a result, she found herself thinking about how it would be interesting to create music that encompassed various perspectives — similar to how Younge does so with his analog recordings.

Shortly after being introduced to Something About April, the Los Angeles-born and-based phenom serendipitously found self working with The Midnight Hour, who recorded her song “Bitches Do Voodoo” on their full-length debut. They’ve since took Munoz on tour, where she’s blown away audiences with her self-assured stage presence, a maturity that belies her age, some dexterous musicianship and her soulful vocals. 

Munoz’s debut single “I Don’t Care” features the Los Angeles-born and-based phenom’s remarkably self-assured and effortlessly soulful vocals over a gorgeous arrangement of twinkling keys and harp, soaring strings, a sinuous bass line, wah wah pedaled guitar and an enormous hook.  And while the material is deceptively anachronistic sonically with the song drawing from classic Quiet Storm soul and 90s neo soul, there’s an underlying youthful brashness that’s beguiling and infectious. Munoz wrote “I Don’t Care” about how difficult staying true to who you are can be, especially as an artist, and ultimately realizing that she doesn’t need to fit into a mold — or be something that she never wanted to be. Unsurprisingly, she’s been told since she was a child that, in order to succeed as a musician she needed to change herself to look like a “superstar.” 

Directed by Adrian Younge, the recently released, gorgeously cinematic video sees Munoz peeling back the layers of the glamorous look that is expected of her to reveal her true self — and by doing so, we wind up seeing how truly beguiling the young artist really is.  “I knew that my purpose in life isn’t to be anyone’s object, it’s to share my experiences and impact people in the most positive way,” Munoz says in press notes. “I hope the song and video helps people realize that they don’t need to change the way they are to feel accepted.”