Rising Colorado-based rock trio, The Velveteers — Demi Demitro (vocals, guitar), Baby Pottersmith (drums) and Jonny Fig (drums) — will be releasing their highly-anticipated sophomore album A Million Knives through Easy Eye Sound on February 14, 2025. Produced by acclaimed, Grammy Award-winning producer, musician and Easy Eye Sound founder Dan Auerbach, the 13-song A Million Knives reportedly spotlights the band’s “buzzing pile-driver” live sound, as Spin described it. A Million Knives is the follow-up to their full-length debut, 2021’s Nightmare Daydream, which they supported with opening slots with Smashing Pumpkins and Guns ‘N’ Roses — and their first headlining shows this past fall.
The forthcoming album, which features previously released singles “Go Fly Away” and “Suck The Cherry” was written after a particularly grueling stretch of the life on the road and explores the typically unspoken tolls of an industry that can be more often than not, a relentlessly cruel vipers pit of bullshit, thievery and power plays — especially a non-binary, queer and woman-fronted band.
A Million Knives‘ third and latest single “On and On” is one-part old-school garage rock ripper, one-part defiant roar, anchored around thunderous drumming, Demitro’s powerhouse vocal and scorching guitar work paired with a shout-along worthy choruses. But underneath the songcraft, is a song informed by the sort of embittering, humiliating experience that shouldn’t happen — and its narrator is fed up by.
“I always wonder if there will be a day when I won’t feel the need to write about this subject,” the band’s Demi Demitro says. “But unfortunately misogyny is far too rampant in the music industry and I refuse to put up with it.”
Directed by Demi Demitro and Baby Pottersmith, the accompanying video features the band playing the song in a room full of knives, while the band’s drummers drum with knives. Throughout, these young badasses play with a world dominating swagger.