Led by songwriter and producer Aaro Seppänen, emerging Helsinki-based indie outfit Favourite Colours has quickly developed a unique sound featuring reverb-drenched guitars, lush synths, catchy melodies that draws from ’80s and ’90s dream pop and shoegaze, as well as punk and hip-hop while being rooted in strong emotions, ranging from bittersweet melancholy to heavenly euphoria.
Favourite Colours’ full-length debut, Summer ’13 was released last Friday. The hazy and nostalgia-including album features three previously released singles “Better,” “Through the Night” and “Remember That Day.” The album’s fourth and latest single “Play It Loud” is a brooding yet gorgeous song built around atmospheric and twinkling synths, reverb-drenched shoegazer guitar textures, enormous and rousingly anthemic hooks paired with a plaintive and yearning vocal. Sonically, the song seems to nod at A Storm in Heaven-era Verve, Love Is Here-era Starsailor — with clear nods to Brit Pop.
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