Tag: Afrobeats

Video by William Ruben Helms

New Video: Matt B and Eddy Kenzo’s Sultry “Gimme Love”

Matt B is a Chicago-born, Los Angeles-based singer/songwriter., known globally for crafting romantically-driven, chart topping R&B: His debut, Love & War and his sophomore album Dive landed at #1 on the iTunes R&B charts. Building upon a rapidly growing profile, 2018’s Bryan-Michael Cox-produced EP Rise and his 2021 Cox and Tricky Stewart-co-produced Stateside debut, 2021’s EDEN landed in the Top 40 on Billboard‘s R&B Albums, Digital Albums, Heatseekers and R&B/Hip-Hop Albums Charts.

The Chicago-born, Los Angeles-based global R&B artist’s highly-anticipated forthcoming EP ALKEBULAN is slated for a spring release through Vitae Records. The EP derives its name from the ancient name of African, and sees the acclaimed, chart-topping artist paying homage to his African ancestry while further tapping into the Afrobeats-inspired sound he has developed and honed over the course of the past couple of releases.

“ALKEBULAN is a body of work that searches for identity and the longing to reconnect with the Motherland and my people,” Matt B explains. “In search of this identity, I found that the heartbeat of it all is rooted in love. When I first stepped foot on the continent of Africa, that longing for home and search of identity was finally fulfilled. This EP encompasses the summation of this journey.”

The EP features the previously released “Get Down Mami,” and “Gimme Love,” feat. Eddy Kenzo, which received a Best Global Music Performance nomination at this year’s Grammy Awards. The track has also received critical acclaim and commercial success, debuting in the Top 50 on Billboard US Afrobeats Songs Charts, and took home top prizes at the MUSE Creative Awards, Global Music Awards, LIT Talent Awards, and New York International Film Awards — all while amassing over five million streams across digital platforms.

“Gimme Love” is a crowd-pleasing, bop rooted in slick, modern production featuring glistening synth arpeggios, processed and chopped up vocal samples, skittering tribal-influenced beats paired with euphoric hooks, serving as a silky, sultry bed for Mike B’s plaintive and achingly vulnerable delivery and Eddy Kenzo’s smooth, easy-going and soulful flow. The end result is a song that’s both club and lounge friendly while being a sweetly earnest love song.

Directed by PhillyFlyBoy, the accompanying video for “Gimme Love” featuring the two collaborations and a collection of some of the most beautiful sisters I’ve ever seen — in beautiful Africa. Give me this all the time!

Single Review by William Ruben Helms

Michael Odokara-Okigbo is an emerging Nigerian-American singer/songwriter and producer, who writes and performs under the moniker Michael O. His latest single, the Harvey Mason, Jr. co-produced “Japa” derives its title from the Yoruba slang word “to flee,” a reference to the many Africans across the continent, forced to seek out a better life in the West. The song is also a story of survival — and a story about the foundation and creation of America.

Featuring skittering African-inspired beats, glistening and atmospheric synths, bursts of strummed guitar and a razor sharp hook paired with Odokara-Okibgo’s sultry yet plaintive deliver, “Japa” is a breezy and slickly produced bop rooted in a deeply universal message of survival — and hope. We should all remember that folks everywhere are struggling, and many are resorting to the most difficult decision imaginable: picking up their entire life and going someplace they’ve never known for the hope of a better life. Many of our — and here, I refer to those in America, Canada, the UK and so on — ancestors have done the same.

“Japa” will appear on Odokara-Okibgo’s forthcoming EP, slated for release next year.

Odokara-Okigbo is also the founder of NKENNE, the first African language learning app. Founded to create solidarity and as an avenue for the global African Diaspora to connect to their roots through language and technology, the Nigerian-American artist and producer has won the 2022 Gorham Saving Bank Emerging Business Award. He has also received a grant from MusiCares COVID-19 relief program, which has helped him jumpstart his app and his EP.