New Video: JOVM Mainstay Alewya Shares Broodingly Cinematic “Eshi”

JOVM mainstay Alewya is an acclaimed London-based singer/songwriter, producer and visual artist. Born in Saudi Arabia to an Egyptian-Sudanese father and an Ethiopian mother, the acclaimed London-based artist has spent her life surrounded by diaspora immigrant communities: She grew up in West London and after a several year stint in New York, she returned to London. Upon her return home, the Saudi-British artist developed and honed her ear for music through the sounds of the Ethiopian and Arabic music of her parents and the ambient and alternative rock albums of her brother.

She’s part of a generation of artists actively redefining global music, a generation that’s generally rooted in heritage, yet unbound by it. Describing herself as a painter, who makes music, Alewya approaches sound as texture and feeling, guided more by intuition than structure. Her sound and story help to widen the Black British frame, bringing the often under heard North and East African perspective into a much-needed focus.

Back in 2020, the JOVM mainstay burst into the scene with an attention grabbing feature on Little Simz‘s “where’s my lighter,” which caught the attention of Because Records, who signed the rising artist and released her critically applauded debut, 2021’s Panther In Mode EP.

Alewya’s highly-anticipated full-length debut, ZERO is slated for a June 26, 2026 release through Because London Records. The album reportedly embodies years of artistic growth into an effort that’s both deeply personal and sonically expansive. But the album also marks a significant milestone, as it sees her boldly stepping into a new creative era, defined by fearless experimentation and cultural fluidity.

ZERO will include the previously released “Night Drive,” feat. Dagmawit Ameha and “City of Symbols,” along with the album’s third and latest single “Eshi.” “Eshi” weaves broodingly atmospheric electronics, shimmering keys thumping beats and gnawa-like percussion with a looping figure played on an Eritrean and Ethiopian instrument, masenqo, a single-stringed bowed lute that features a diamond-shaped resonator. Alewya’s expressive delivery ethereally floats over the song’s widescreen production and instrumentation as it builds up and intensifies to a chant-driven crescendo. The result is a song that feels woozily anachronistic, in the sense that it draws from ancient traditions and pairs them with contemporary, Western/pop-influenced sounds and production techniques. “Eshi is rooted in tradition but unbound by it too, which is one of the pillars of ZERO,” Alewya explains.

The accompanying video was co-directed and co-produced by Yonas Tadesse, Frehiwot Berhane, Tedos Teffera and Alewya, and was shot in Lalibela, Ethiopia, during the celebration of Gena, Ethiopian Orthodox Christmas. The gorgeous, cinematically shot video captures and reinforces a strong sense of community and culture, both of which are central and defining forces in the JOVM mainstay’s work.

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