Tag: Alewya Play

Video by William Ruben Helms

New Video: Alewya Returns with a Woozy Banger

Alewya is an acclaimed London-based singer/songwriter, producer and visual artist. Born in Saudi Arabia to an Egyptian-Sudanese father and an Ethiopian mother, Alewya has spent her life surrounded and nurtured by diaspora immigrant communities: she grew up in West London and after spending several years in New York, she returned to London. Upon returning home, the rising Saudi-British artist developed and honed her ear for music through the sounds of the Ethiopian and Arabic music of her parents and the ambient alternative rock albums of her brother. 

The Saudi-born, Egyptian-Sudanese-Ethiopian, London-based artist’s name translates from Arabic to English into “most high” or “the highest,” and interestingly enough, her work thematically concerns itself with transcendence. She sees her music as an accessible space for her and her listeners to connect on a deeply spiritual level — with her work challenging the listener to remember the last time that they felt truly connected to themselves and their emotions. “I want to move people to themselves. I want them to feel the same way that I felt when I had a taste of a higher power and felt there was a presence over me,” Alewya says. “I want people to feel that.”

Back in 2020, Alewya burst out into the scene with an attention-grabbing feature on Little Simz‘s “where’s my lighter,” which caught the attention of Because Records, who signed the rising artist and released her critically applauded debut, last year’s Panther In Mode, which featured:

 The Busy Twist-produced debut single “Sweating,” a forward-thinking Timbaland-like mesh of trap, reggae and electro pop.

“Spirit_X,” which paired elements of Timbaland, trap and drum ‘n’ bass paired with the rising British artist alternating between spitting fiery bars and sultry crooning.

The sultry and defiantly feminist anthem “Play.” 

“Channel High” a slick synthesis of grime, contemporary R&B, dancehall, electro pop and Afrobeats that’s roomy enough for the rising British artist to pull out an incredibly self-assured, Lauryn Hill-like performance. Much like its predecessors, “Channel High” is politically charged, calling for music to bring about a much-needed paradigm shift. 

The JOVM mainstay’s latest single “Let Go,” is the first bit of new material since last year’s Panther in Mode EP. Centered around skittering beats and wobbling synths paired with Alewya’s raspy delivery. But where the material on Panther in Mode saw the artist at her most poised and controlled, “Let Go” feels feral and uneasy while self-assured.

“I’m freeing myself up, getting more confident in how lost I feel,” Alewya says. “With Panther In Mode, I was coming from a more poised space. The next phase is more wild. I won’t hold back anymore.”

Directed by Rawtape x Lee Trigg, the accompanying video for “Let Go” stars the rising artist and JOVM mainstay frenetically dancing in a variety of rooms and situations, including what appears to be a mental health institution. The video also features original hieroglyphic-style artwork by Alewya.

Video by William Ruben Helms

New Video: JOVM Mainstay Alewya Returns with the Sultry and Urgent “Channel High”

Dubbed “this decade’s triple threat” by Love Magazine, Alewya is a rapidly rising London-based singer/songwriter, producer and visual artist. Born in Saudi Arabia to an Egyptian-Sudanese father and an Ethiopian mother, Alewya has spent her life surrounded and nurtured by diaspora immigrant communities: she grew up in West London and after spending several years in New York, she returned to London. Upon returning home, the rising British artist developed and honed her ear for music through the sounds of the Ethiopian and Arabic music of her parents and the ambient alternative rock albums of her brother. 

The Saudi-born, Ethiopian-Sudanese, British-based artist’s name translates from Arabic to English into “most high” or “the highest,” and interestingly enough, her work thematically concerns itself with transcendence. She sees her music as an accessible space for her and her listeners to connect on a deeply spiritual level — with her work challenging the listener to remember the last time that they felt truly connected to themselves and their emotions. “I want to move people to themselves. I want them to feel the same way that I felt when I had a taste of a higher power and felt there was a presence over me,” Alewya says. “I want people to feel that.” 

Last year, Alewya had an attention-grabbing feature on Little Simz‘s “where’s my lighter,” which caught the attention of Because Records, who signed the rising artist and released her The Busy Twist-produced debut single “Sweating,” a forward-thinking Timbaland-like mesh of trap, reggae and electro pop. The rising London-based quickly followed that up with “Spirit_X.” Centered around a forward-thinking production featuring skittering, tweeter and woofer rattling beats and arpeggiated beats “Spirit_ X” is indebted to classic drum ‘n’ bass while seeing the rising British artist alternating between spitting fiery bars and sultry crooning.

Alewya capped off a big 2021 with the release of her critically applauded debut EP Panther In Mode last month through Because London Records. The EP features the aforementioned “Sweating, “Spirit_X,” “Jagwa,” and the sultry and defiantly feminist anthem “Play.”

“Channel High” Panther in Mode‘s fifth and latest single is a slick synthesis of grime, contemporary R&B, dancehall, electro pop and Afrobeats that’s roomy enough for the rising British artist to pull out another incredibly self-assured, Lauryn Hill-like performance. Much like its predecessors, “Channel High” is politically charged, calling for music to bring about a much-needed paradigm shift.

Directed by Alewya, Simon Lane and Lee Trigg, the recently released video follows the JOVM mainstay biking through an abandoned industrial zone while performing the song.

Video by William Ruben Helms

New Video: Rising Artist Alewya Returns with a Sultry and Playful Banger

Dubbed “this decade’s triple threat” by Love Magazine, Alewya is a rapidly rising London-based singer/songwriter, producer and visual artist. Born in Saudi Arabia to an Egyptian-Sudanese father and an Ethiopian mother, Alewya has spent her life surrounded and nurtured by diaspora immigrant communities: she grew up in West London and after spending several years in New York. she returned to London. Upon returning home, the rising British artist developed and honed her ear for music through the sounds of the Ethiopian and Arabic music of her parents and the ambient alternative rock albums of her brother. 

The translation of the Saudi-born, Ethiopian-Sudanese, British-based artist’s name from Arabic to English into “most high” or “the highest,” and interestingly enough, her work generally is thematically concerned with transcendence. She sees her music as an accessible space for her and her listeners to connect on a deeply spiritual level — with her work challenging the listener to remember the last time that they felt truly connected to themselves and their emotions. “I want to move people to themselves. I want them to feel the same way that I felt when I had a taste of a higher power and felt there was a presence over me,” Alewya says. “I want people to feel that.” 

Last year, Alewya had an attention-grabbing feature on Little Simz‘s “where’s my lighter,” which caught the attention of Because Records, who signed the rising artist and released her The Busy Twist-produced debut single “Sweating,” a forward-thinking Timbaland-like mesh of trap, reggae and electro pop. The rising London-based quickly followed that up with “Spirit_X.” Centered around a forward-thinking production featuring skittering, tweeter and woofer rattling beats and arpeggiated synths paired with Alewya’s punchy delivery that saw her alternating between spitting fire and sultry crooning, the song is indebted to the relentless energy of classic drum ‘n’ bass.

Alewya will cap off a big 2021 with her highly anticipated debut EP Panther In Mode. Slated for a November 18, 2021 release through Because London Records, the seven-song EP will feature three of her previously released, critically applauded, singles — the aforementioned Busy Twist-produced “Sweating,” the drum ‘n’ bass-informed “Spirit_X,” and “Jagwa.”

The EP’s fourth and latest single “Play” continues the rising British artist’s collaboration with Busy Twist. Featuring a sultry production featuring wobbling bass, skittering beats, glistening synths that rise and fall around Alewya’s self-assured and equally sultry crooning, “Play” continues a run of slickly produced, forward-thinking club bangers centered around positive messages — while being defiantly feminist. “’Play’ is a song about my love and gratitude for pleasure and play and how it has and can unlock deeper feelings of connections,” Alewya explains in press notes. “It’s overtly feminine and innately primal and most of all light and fun!”

Co-directed by Alewya and Jack Bowden, the recently released video for follows a collection of beautiful Black people, who get together at sunset to dance all night. Each person is having the unadulterated, joyous fun that is sorely missed.